As part of the BCMA Global Lockdown Content Showcase, we have conducted a series of interviews with those campaigns that were voted 'Best In Class'. 

We hear from Malgorzata Skonieczna, Director, Public Policy/ Government Affairs and Communications, Central Europe for PepsiCo.

For the full story please click here

If you work on campaigns with influencers, you need to be aware of Instagram’s terms of service. There has been a recent update to Instagram and influencers are reporting complications because many brands and agencies are unfamiliar with the changes.

Read the full article here

BCMA Pitch Influence competition, revealed the winners earlier this week. Find out who won, what makes a good pitch and how it all came about. Read the full article here

This is a brilliant analysis by BCMA members, Talkwalker about the secrets behind the UK's most loved brands. Love is something that all brands should aim for.