As part of the BCMA Global Lockdown Content Showcase, we have conducted a series of interviews with those campaigns that were voted 'Best In Class'.
We hear from Malgorzata Skonieczna, Director, Public Policy/ Government Affairs and Communications, Central Europe for PepsiCo.
We hear from Vincenzo Piscopo, Head of Branded Content & Originals at Ciao People who created the campaign for Reckitt Benckiser's Napisan brand. For the full story please click here
If you work on campaigns with influencers, you need to be aware of Instagram’s terms of service. There has been a recent update to Instagram and influencers are reporting complications because many brands and agencies are unfamiliar with the changes.
Read the full article here
BCMA Pitch Influence competition, revealed the winners earlier this week. Find out who won, what makes a good pitch and how it all came about. Read the full article here