Clubhouse and the Rise of Audio Social Media
Many have claimed that all social networks are starting to look the same. Copying has its place, for sure. But the newest community-focused platform, Clubhouse, is finding early success by doing something completely different.
SO… WHAT IS CLUBHOUSE? DOWNLOAD OUR CLUBHOUSE GUIDE TO FIND:
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Rebecca Allen, Global Board Director at the BCMA asks Angela McCann, Head Of Marketing at M4Jam about the campaign and the extraordinary recognition and success it's achieved. The campaign has raised R4million and is still going!
In the latest BCMA Leadership Series session introduced by Andrew Canter, BCMA's Global CEO, George Webster sheds light on why it’s good to be a freak. Please click here to unlock the download of the presentation
We hear from Malgorzata Skonieczna, Director, Public Policy Government Affairs and Communications, Central Europe for PepsiCo.
For the full story please click here
We hear from Vincenzo Piscopo, Head of Branded Content & Originals at Ciao People who created the campaign for Reckitt Benckiser's Napisan brand. For the full story please click here
The ASA has warned influencers that it will “take enforcement action” to quash non-compliance after finding widespread breaches of the rules. See the three week monitoring sweep carried out by the ad watchdog. Read the full article here
BCMA Influencer Marketing Best Practice Guidelines:
As an industry body the BCMA, have compiled these guidelines for all brands, clients, creators and agencies who wish to engage in influencer marketing activity. The BCMA Influencer Marketing Best Practice Guidelines have been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK.
"As the digital space continues to grow and the role of influencers in society evolves, it is imperative that we continue to revise our ethical code to meet the needs of the times. This value-based code of ethics created by BCMA will allow us to continue to uphold the standards that we require at every level in our industry."
Mary Keane-Dawson, Group CEO, TAKUMI
There has been a recent update to Instagram and influencers are reporting complications because many brands and agencies are unfamiliar with the changes. Read the full article here
BCMA Pitch Influence competition, revealed the winners earlier this week. Find out who won, what makes a good pitch and how it all came about. Read the full article here
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