To continue to augment its focus on best practice, the BCMA has launched a new global channel showcasing the best of branded content on the Biites.com platform.

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The Pitch Influence competition, organised by the BCMA, revealed the winners earlier this week. We caught up with Gordon Glenister, global head of influencer marketing at the BCMA to find out who won, what makes and a good pitch and how it all came about.

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This is a brilliant analysis by BCMA members, Talkwalker about the secrets behind the UK's most loved brands. Love is something that all brands should aim for.