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All the latest happenings in the world of Branded Content and Influencer Marketing

BCMA News

Award-winning branded content production company, Electric Robin (part of Banijay) has created Beer Masters. The show is funded by Anheuser-Busch InBev (ABInBev), the world's largest brewer.


Presented by James Blunt and Jaega Wise the homebrewing competition sees Europe's best home brewers go head-to-head across five challenges brewing popular beer styles and taking on creative and technical challenges.


Each episode the beers are judged by top brewmasters and beer lovers with only one team being crowned Beer Masters!


We've spoken to Adam Kaczmarski, Creative Producer at Electric Robin about the hit series, how it came about, how they sold it to the client and what advice he'd give to brands wanting to create entertaining branded content.

Many have claimed that all social networks are starting to look the same. Copying has its place, for sure. But the newest community-focused platform, Clubhouse, is finding early success by doing something completely different. Click here for download


Rebecca Allen, Global Board Director at the BCMA asks Angela McCann, Head Of Marketing at M4Jam about the campaign and the extraordinary recognition and success it's achieved. The campaign has raised R4million and is still going!


In the latest BCMA Leadership Series session introduced by Andrew Canter, BCMA's Global CEO, George Webster sheds light on why it’s good to be a freak. Please click here to unlock the download of the presentation


BCMA Branded Content Marketing Association Roy Sutherland podcast

We hear from Malgorzata Skonieczna, Director, Public Policy Government Affairs and Communications, Central Europe for PepsiCo.

For the full story please click here


BCMA Branded Content Marketing Association Roy Sutherland podcast

We hear from Vincenzo Piscopo, Head of Branded Content & Originals at Ciao People who created the campaign for Reckitt Benckiser's Napisan brand. For the full story please click here

BCMA Branded Content Marketing Association Pitch Influence #PI2020 winners anouncement

The BCMA Influencer Marketing Best Practice Guidelines have been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK. Download here

Beazley Group Highlights Risk For Content Creators


Beazley are a specialist insurer with three decades of experience in providing clients with the highest standards of underwriting and claims service worldwide. The media industry is like no other and has distinct insurance requirements. They have drawn upon their wealth of experience in the sector to design broad coverage to match the needs of the wide range of businesses that make up the industry. 

 

From publishers, broadcasters, bloggers, vloggers, social influencers, authors, journalists and content creators, Beazley understands the risks associated with doing business in this industry and can help design an occurrence based insurance solution to match the exposure.

 

The videos were created to highlight the risks associated with content creators.



BCMA Branded Content Mareketing Association Takumi announces Takumi X

The ASA has warned influencers that it will “take enforcement action” to quash non-compliance after finding widespread breaches of the rules. See the three week monitoring sweep carried out by the ad watchdog. Read the full article here

BCMA Branded Content Mareketing Association Takumi announces Takumi X

There has been a recent update to Instagram and influencers are reporting complications because many brands and agencies are unfamiliar with the changes. Read the full article here

BCMA Branded Content Mareketing Association Takumi announces Takumi X

BCMA Pitch Influence competition, revealed the winners earlier this week. Find out who won, what makes a good pitch and how it all came about. Read the full article here