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All the latest happenings in the world of Branded Content and Influencer Marketing


BCMA Branded Content Marketing Association Best Practice News

As part of the BCMA Global Lockdown Content Showcase, we have conducted a series of interviews with those campaigns that were voted 'Best In Class'. 

We hear from Malgorzata Skonieczna, Director, Public Policy/ Government Affairs and Communications, Central Europe for PepsiCo.

For the full story please click here

BCMA Branded Content Marketing Association Pitch Influence #PI2020 winners anouncement

If you work on campaigns with influencers, you need to be aware of Instagram’s terms of service. There has been a recent update to Instagram and influencers are reporting complications because many brands and agencies are unfamiliar with the changes.

Read the full article here

BCMA Branded Content Marketing Association Response to BBC Article 'I'm sick of influencers asking for free cake'

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