The Aim of The BCMA
The aim of The BCMA is to promote the adoption of branded content as a marketing discipline by communicating its strengths to the wider market, by influencing those that can shape its development and by increasing its potency through sharing of best practice and knowledge. The BCMA aims to:
Promote the adoption of branded content as a potent form of marketing:
Actively represent all branded content disciplines through key international industry events, with trade bodies and relevant lobbying organisations.
Communicate the strengths of branded content to a wider audience:
As a global organisation, The BCMA aims to address and promote the diverse ways in which to position key brands alongside prime content, including in innovative and unexpected new arenas.
To assist it in doing this The BCMA intends to appoint local affiliates under Chapter agreements. The aims of all affiliates will be to represent The BCMA's aims in such territories where the affiliate is based, plus to form part of the international network of members and member companies.
Local affiliates will help develop a network of industry professionals interested in branded content and the specific issues pertaining to specific territories and as part of the whole associate. The BCMA will enter into affiliate agreements with each local affiliate that will set out the exact obligations of each local affiliate.
However, the affiliates will help promote The BCMA by participation in international events and activities and the affiliate will be the representative body for their own territory as well as the association as a whole.
Representation at International Conferences
The BCMA will be responsible for representation of members and affiliates at international trade events except where prior agreement give to an individual member or affiliate to represent The BCMA as a whole.
The BCMA will support members and affiliates with initial set up, advice and guidance plus Executive/Advisory Board formation. The BCMA will provide formats and templates where required (e.g. website), links to the international BCMA website and links to a member's area for all affiliates.
The BCMA will provide style guidelines for communications and will facilitate shared resources whether research, press coverage, members offers, discounts, association links wherever possible. The BCMA will forward all potential members and specific enquiries or territory business to appropriate affiliate.
Summary of Member's responsibilities: