Branded Content Marketing Association Logo

BCMA is the global organisation setting industry standards for best practice, celebrating success, measuring effectiveness and connecting the whole branded content ecosystem


  • Established in 2003
  • The leading global member association; promoting the value of branded content and influencer marketing
  • Leading the debate on;

What makes great branded content?

How can brands, producers, agencies, platforms, media owners,

publishers and influencers engage audiences for maximum benefit and payback?

  • Assisting members to attract new revenue opportunities
  • Investors in ground-breaking research
  • Development of industry tools
  • Enabling connection with the leading experts in the branded content and influencer marketing industries
The definition of branded content from Oxford Brookes University and Ipso MORI
Branded Content Marketing Association: BCMA Arrow Up

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