• Established in 2003
• The leading global member association; promoting the value of branded content and influencer marketing
• Leading the debate on;

What makes great branded content and how can brands, producers, agencies, platforms, media owners,

publishers and influencers engage audiences for maximum benefit and payback

• Assisting members to attract new revenue opportunities

• Investors in ground-breaking research
• Development of industry tools
• Enabling connection with the leading experts in the branded content and influencer marketing industries

Definition of branded content:

"From a managerial perspective, branded content is any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner's brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment information and/or education value." 

Source: Oxford Brookes University/Ipsos MORI