About 

BCMA represents the global community of branded content and influencer marketing. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content and influencer marketing ecosystem

  • Established in 2003
  • The leading global member association and community for branded content and influencer marketing
  • Promoting the value of branded content and influencer marketing
  • Leading the debate on; What makes great branded content and influencer marketing; how can brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback
  • Assisting members to attract new revenue opportunities
  • Training and education at the heart of the association
  • Investors in ground-breaking research
  • Development of industry tools
  • Enabling connection with the leading experts in the branded content and influencer marketing industries

Definition of branded content:


"From a managerial perspective, branded content is any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner's brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment information and/or education value." 


Source: BCMA/Oxford Brookes University/Ipsos MORI