BCMA is a non-profit global organisation representing the branded content and influencer marketing industry. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content ecosystem
The leading global member association; promoting the value of branded content and influencer marketing
Leading the debate on;
What makes great branded content?
How can brands, producers, agencies, platforms, media owners,
publishers and influencers engage audiences for maximum benefit and payback?
Assisting members to attract new revenue opportunities
Investors in ground-breaking research
Development of industry tools
Enabling connection with the leading experts in the branded content and influencer marketing industries
Definition of branded content:
"From a managerial perspective, branded content is any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner's brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment information and/or education value."