About 

BCMA is a non-profit global organisation representing the branded content and influencer marketing industry. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content ecosystem

  • Established in 2003
  • The leading global member association; promoting the value of branded content and influencer marketing
  • Leading the debate on;


What makes great branded content and how can brands, producers, agencies, platforms, media owners,

publishers and influencers engage audiences for maximum benefit and payback


  • Assisting members to attract new revenue opportunities
  • Investors in ground-breaking research
  • Development of industry tools
  • Enabling connection with the leading experts in the branded content and influencer marketing industries

Definition of branded content:


"From a managerial perspective, branded content is any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner's brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment information and/or education value." 


Source: Oxford Brookes University/Ipsos MORI