• Established in 2003
• The leading global member association and community for branded content and influencer marketing
• Promoting the value of branded content and influencer marketing
• Leading the debate on; What makes great branded content and influencer marketing; how can brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback
• Assisting members to attract new revenue opportunities
• Training and education at the heart of the association

• Investors in ground-breaking research
• Development of industry tools
• Enabling connection with the leading experts in the branded content and influencer marketing industries

Definition of branded content:

"From a managerial perspective, branded content is any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner's brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment information and/or education value." 

Source: BCMA/Oxford Brookes University/Ipsos MORI