About The BCMA

The BCMA is the leading global member association for branded content and influencer marketing practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the industry

It’s an opportunity for all people who’ve got real creative drive. Really, this is the age of branded content.” Sir Peter Bazalgette, Chairman, ITV

The BCMA is the leading global member association promoting the value of branded content and influencer marketing. It is designed for anyone involved in branded content and influencer marketing. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities.

Our members include world leading brands, agencies, production companies, influencers, publishers and platforms. We invest in groundbreaking research and have developed a proprietary effectiveness measurement tool with our global partner Ipsos MORI.

We have launched the Institute of Branded Content in partnership with the University of East London (UEL) and world renowned creative training company, Mindscapes to develop learning, best practice skills leadership capability in talented practitioners from the Marketing, Advertising, Media, Production and Communications industries through experiential learning.

We create the opportunity to connect with the leading experts in the branded content industry.