How Brands Can Compete For Consumer Attention

As brands compete for consumer attention, understanding of the relationship between content & context is paramount. What's involved in creating content that's both entertaining and meaningful, and how can we measure its quality to deliver relevant content in the right place, at the right time?


Recorded at the Cannes Lions Festival, watch the video from the new Meaningful Media series to learn how to...


  • Navigate content overload with Bridget Evans, Global Director of Business Brand Marketing at Spotify, former Head of Business Marketing at Instagram.
  • Craft content aligned with human desire with Andrew Canter, Global Chairman at BCMA (Branded Content Marketing Association).
  • Utilise attention to boost quality metrics with Karen Bebart, Director of Consumer Strategy & Brand Advertising, National Association of REALTORS®.
  • Understand content and context better with Beatrice Lindvall, Director of Global Media & Digital at JDE Peet's.
2B TUBE logo on The BCMA
3dotsco logo on The BCMA
A Produuctions logo on The BCMA
ABERTIS logo on The BCMA
Abril logo on The BCMA
Accesso Digital logo on The BCMA
Acciona logo on The BCMA
ACNUR logo on The BCMA
Aesop logo on The BCMA
AFTERSHARE TV logo on The BCMA
Agence Goodway logo on The BCMA
Agence Isoskele logo on The BCMA
akzonobel_logo.5ea07d0661c14
AKQA logo on The BCMA
Almap bbdo logo on The BCMA
Anheuser-Busch
ANTI ESTATICO logo on The BCMA
Anunciantes logo on The BCMA
knowledge_graph_logo
Apple-tree-comms-large logo on The BCMA
audience2media logo
AXN logo on The BCMA
BAKERY logo on The BCMA
BBDO logo on The BCMA
BE A LION logo on The BCMA
bestbuy logo on The BCMA
Biites logo on The BCMA
BIJOUX logo on The BCMA
BLOODYMARY logo on The BCMA
1280px-Banijay_2020_logo.svg
1200px-Logo_Betclic_2019.svg
BeyondInfluenceLogo1
body shop logo on The BCMA
Bro Logo logo on The BCMA
Bulbshare logo on The BCMA
CAMPOFRIO Food Group logo on The BCMA
CASANOVA logo on The BCMA
CATALUNYA logo on The BCMA
Cedar UK logo on The BCMA
CLAPHAM logo on The BCMA
coca-cola-logo
cofina logo
COLLAGE logo on The BCMA
CNN-logo
Creater Q logo on The BCMA
dasdept logo on The BCMA
DCM Digital Cinema Media logo on The BCMA
DDB Doyle Dane Bernbach logo on The BCMA
Demand Exchange logo logo on The BCMA
Disney Logo logo on The BCMA
2560px-EDP_logo.svg
Edelman logo on The BCMA
ECI El Corte Ingles logo on The BCMA
el canonazo logo on The BCMA
Electric Glue logo on The BCMA
erobin
Endemol Shine Iberia logo on The BCMA
Endermol Shine Group logo on The BCMA
FCB & FIRE logo on The BCMA
Flash 2 Flash logo on The BCMA
FLUOR LIFESTYLE logo on The BCMA
Freeda
fuse logo on The BCMA
unnamed
Global Living Brands logo on The BCMA
Globecast logo on The BCMA
globosat logo on The BCMA
good-logo-claim logo on The BCMA
GRACE logo on The BCMA
groupm logo on The BCMA
Grupo DDB Colombia logo on The BCMA
HAVAS logo on The BCMA
havas-sports-entertainment-16022_1605794857
Heineken logo on The BCMA
HENNEO logo on The BCMA
1280px-Impresa.svg
INFINIA logo on The BCMA
LogoInfluencity_Positive_nomargin
Influencer Marketing Hub logo on The BCMA
IPG Media Brands logo on The BCMA
Ipsos Mori logo on The BCMA
ITN Productions logo on The BCMA
JS_Full_Black
LATAM_Airlines_logo_wordmark
JumpLine logo
Lewis Silkin logo on The BCMA
LID logo on The BCMA
LLYC logo on The BCMA
Joya DORADO logo on The BCMA
Photo Collage logo on The BCMA
MAPFRE logo on The BCMA
Mediacom logo on The BCMA
mercado_livre_integration
isologoVertical
MWM Black & Gold logo
Logo-Blue-Font-Transparent
Natura logo on The BCMA
Nestle logo on The BCMA
New vegas logo on The BCMA
1606403865125
1280px-NOS_Portugal_logo.svg
Group 249
observador
OBE Osservatorio Branded Entertainment logo on The BCMA
Ocean Outdoor logo on The BCMA
omd logo on The BCMA
Onalytica logo on The BCMA
1611587970192
ONLY925 logo on The BCMA
Open Influence logo on The BCMA
Oxford Brookes University logo on The BCMA
partners-5abea157
Pepsico logo on The BCMA
Pernod Ricard logo on The BCMA
perrera logo on The BCMA
phd logo on The BCMA
Pickstar_logo
Pilot logo on The BCMA
piro logo on The BCMA
POMELO logo on The BCMA
POSTERSCOPE logo on The BCMA
PRISA CONTENT logo on The BCMA
Red Bull logo on The BCMA
red seven logo on The BCMA
Republic logo on The BCMA
Reward Style logo on The BCMA
Santander logo on The BCMA
saville productions logo on The BCMA
SCOPEN logo on The BCMA
Secuoya logo on The BCMA
Senac logo on The BCMA
SKW Schwarz Rechtsanwalte logo on The BCMA
socialpubli-logo-png-1-820x286-compressor
08ff1b_edefdeb2f1cd4e94ab990c37bcf330f6~mv2
nskkltmgvbnbkl1ipgfvb
Takumi logo on The BCMA
TH AG Green
TBC logo on The BCMA
TELEPIZZA logo on The BCMA
THE MEDIAPRO STUDIO logo on The BCMA
THE MODERN KIDS & FAMILY logo on The BCMA
Twitch logo on The BCMA
Unlimted Content
ual Universit of the arts London logo on The BCMA
Uber-Logo.wine
Unidad Editorial logo on The BCMA
unilever-logo-1
logo-uzina-1
Viacom logo on The BCMA
vodafone logo on The BCMA
VR Business club logo on The BCMA
WINK TTD logo on The BCMA
YOIGO logo on The BCMA
Zinc Media logo on The BCMA
zond logo on The BCMA