Series 2, Episode 17
In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career working with Ashton Kutcher and as a talent manager for celebrities like 50 Cent, Mariah Carey and Tyra Banks as well as being behind the first ever influencer agency founded by P-Diddy, Ari Emanuel and Oliver Luckett.
Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the most outstanding ‘best in class’ examples was the Road To Digital Austria.
Rebecca Allen, Global Board Director at the BCMA interviewed Jakob Pitzer and Martha Nosecki from
AdFactory ProSiebenSat.1 PULS 4 about the idea for the campaign and how it performed. They were also joined by Sandra Freisinger-Heinl, Chair of BCMA DACH.
Digital Branded Content Uncovered
Digital Branded Content Uncovered is a first-of-its-kind insight report from DM Squared that shines a light on one of the most vibrant and creative but least researched sectors of the marketing industry.
Based upon an analysis of data from the BC Intel service, the report quantifies the key dimensions of the digital branded content market and uses innovative content analytics to provide fresh insight into the art and science of this particular field of content marketing.
The onset of the COVID-19 pandemic four months into this report’s analysis period adds an extra layer of analysis and perspective that serves to underline the resilience, relevance and adaptability of branded content.
Please enter your email address to
unlock the download
Candid Chats
BCMA Canada introduces Candid Chats - a series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about.
Haem Roy (She/Her) and Rebecca Herr speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, and a two-spirited person, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.
This website uses cookies. By clicking 'Accept' you agree to our use of cookies.
