Series 2, Episode 20
Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. Discussing her passion for beauty and nail products and how Instagram and influencers have helped scale her brand. Pamela shares how using influencers for campaigns with short lead times has proven to be very successful. She explains about gifting and why it's important to gift without control, hoping influencers will promote the product because they love it. Also giving us a little insight about her time on the Apprentice.
Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the best examples was the M4Jam food voucher initiative, representing BCMA South Africa.
Rebecca Allen, Global Board Director at the BCMA asks Angela McCann, Head Of Marketing at M4Jam about the campaign and the extraordinary recognition and success it's achieved. The campaign has raised R4million and is still going!
The Hero's Guide To Creativity
The advertising campaigns that are shared and discussed millions of times are not the norm. The reality is most advertising is dull and doesn’t change consumer behaviour because it has been shaped around a familiar perspective.
In this BCMA Leadership Series session introduced by Andrew Canter, BCMA's Global CEO, George Webster sheds light on why it’s good to be a freak.
He explains how The Hero’s Journey can be used as a creative framework and dig into the detail on how you can leverage the status quo to find fresh perspectives that stand out, provoke, and get your next campaign remembered.
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Candid Chats
BCMA Canada introduces Candid Chats - a series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about.
Haem Roy (She/Her) and Rebecca Herr speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, and a two-spirited person, she felt as though she stood out in a unique way, embracing both her cultural backgrounds.
She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.
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