Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the most outstanding ‘best in class’ examples came from alcohol brand Jägermeister, along with their agency ENGINE.
Rebecca Allen, Global Board Director at the BCMA interviewed them about the concept behind ‘Meister Drop-ins’ and its phenomenal success across 28 countries. Watch the interview, featuring Benedikt Fimpel, Global Brand Manager, Jägermeister and Dave Roberts, Chief Content Officer, ENGINE to learn how helping individual artists whilst entertaining communities created a network effect and started a brand activism movement.
Series 2, Episode 12
How Influencer Marketing In The Travel Industry Has Changed
2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer manager at Visit Britain Marianne Fakinos.
The Current State & Future of B2B Influencer Marketing - From the Influencers' Perspectives
We are delighted to bring you The Current State & Future of B2B Influencer Marketing - From the Influencers' Perspectives, from BCMA Members, Onalytica in partnership with TopRank Marketing, Thulium and the Zeno Group.
As part of this research, they reached out to their influencer networks and gathered ~350 responses across sectors such as Tech, Finance, Healthcare, Professional services, Manufacturing and Energy, making this the most comprehensive influencer survey of its kind.
We are excited to get this report out there with the objective of improving collaborations for both brands and influencers in 2021 and beyond.
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Candid Chats
BCMA Canada introduces Candid Chats - a series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about.
Haem Roy (She/Her) and Rebecca Herr speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, and a two-spirited person, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.
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