Celebrating Best-In-Class Branded Content
Through its global network of Chapters, BCMA has brought together a fantastic showcase of campaigns that have employed creativity, resourcefulness and thoughtfulness during this very challenging time, from 12 regions around the world, from the UK to Australia. Voted by BCMA members, we now have 52 campaigns that have been recognised by being either ‘Commended’, ‘Highly Commended’ or ‘Best In Class’.
The brands represented are diverse; from software giants Apple and Cisco, to FMCG favourites Dove and Barilla, and some wonderful regional examples. What they all share is that they have delivered value for audiences through creativity by either: entertaining, informing, educating, providing utility or inspiration. And in many cases, have done several.
A video highlighting the 17 ‘best in class’ campaigns can be viewed above. Below is the full list of the 52 campaigns.
Series 2, Episode 10
How To Tackle Sensitive Subjects
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues.
The Intersection Between Conversation & Action – Open Influence
A Call For Diversity and Inclusion in Influencer Marketing 2020 has brought with it a host of new and unique hardships but racism and structural disenfranchisement are not on that list.
The Black Lives Matter movement has refocused our society’s gaze on the moral issues of racial inequality but is long overdue.
Read the thoughts of BCMA members, Open Influence.
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Candid Chats
BCMA Canada introduces Candid Chats - a series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about.
Haem Roy (She/Her) and Rebecca Herr speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, and a two-spirited person, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.
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