We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the most outstanding ‘best in class’ examples came from alcohol brand Jägermeister, along with their agency ENGINE.
Rebecca Allen, Global Board Director at the BCMA interviewed them about the concept behind ‘Meister Drop-ins’ and its phenomenal success across 28 countries. Watch the interview, featuring Benedikt Fimpel, Global Brand Manager, Jägermeister and Dave Roberts, Chief Content Officer, ENGINE to learn how helping individual artists whilst entertaining communities created a network effect and started a brand activism movement.