Through its global network of Chapters, BCMA has brought together a fantastic showcase of campaigns that have employed creativity, resourcefulness and thoughtfulness during this very challenging time, from 12 regions around the world, from the UK to Australia. Voted by BCMA members, we now have 52 campaigns that have been recognised by being either ‘Commended’, ‘Highly Commended’ or ‘Best In Class’.
The brands represented are diverse; from software giants Apple and Cisco, to FMCG favourites Dove and Barilla, and some wonderful regional examples. What they all share is that they have delivered value for audiences through creativity by either: entertaining, informing, educating, providing utility or inspiration. And in many cases, have done several.
A video highlighting the 17 ‘best in class’ campaigns can be viewed above. Below is the full list of the 52 campaigns.