Celebrating Best-In-Class Branded Content

Through its global network of Chapters, BCMA has brought together a fantastic showcase of campaigns that have employed creativity, resourcefulness and thoughtfulness during this very challenging time, from 12 regions around the world, from the UK to Australia. Voted by BCMA members, we now have 52 campaigns that have been recognised by being either ‘Commended’, ‘Highly Commended’ or ‘Best In Class’.


The brands represented are diverse; from software giants Apple and Cisco, to FMCG favourites Dove and Barilla, and some wonderful regional examples. What they all share is that they have delivered value for audiences through creativity by either: entertaining, informing, educating, providing utility or inspiration. And in many cases, have done several.

A video highlighting the 17 ‘best in class’ campaigns can be viewed above. Below is the full list of the 52 campaigns.

Influence Global Podcast

Series 2, Episode 10

How To Tackle Sensitive Subjects

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues.

The Intersection Between Conversation & Action – Open Influence

The Intersection Between Conversation & Action – Open Influence

A Call For Diversity and Inclusion in Influencer Marketing 2020 has brought with it a host of new and unique hardships but racism and structural disenfranchisement are not on that list.


The Black Lives Matter movement has refocused our society’s gaze on the moral issues of racial inequality but is long overdue.


Read the thoughts of BCMA members, Open Influence.


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BCMA Logo Candid Chats

Candid Chats

BCMA Canada introduces Candid Chats - a series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about.

 

Haem Roy (She/Her) and Rebecca Herr speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, and a two-spirited person, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.

2B TUBE
3dotsco
A Produuctions
ABERTIS
Abril
Accesso
Acciona
ACNUR
Aesop
AFTERSHARE TV
Agence Goodway
Agence Isoskele
AKQA
Alf Insight
Almapbbdo
ANTIESTATICO
Anunciantes
apple-tree-comms-large
AXN
BAKERY
Barcroft Media
Bauer Media
BBDO
BE A LION
Beazley
Ben
bestbuy
Biites
BIJOUX
BLOODYMARY
body shop
Bro Logo
Bulbshare
buzzoole
CAMPOFRIO
CASANOVA
CATALUNYA
Cedar UK
CLAPHAM
COLLAGE
Creater Q
dasdept
DCM
DDB
Demand Exchange logo
Disney Logo
ECI
Edelman
elcanonazo
Electric Glue
Endemol Shine Iberia
Endermol Shine Group
Engine Group
FCB & FIRE
Flash 2 Flash
FLUOR LIFESTYLE
Fourth Floor
FT
fuse
Global Living Brands
Globecast
globosat
good-logo-claim
GRACE
groupm
Grupo DDB Colombia
Hashtag Ad
HAVAS
Heineken
HENNEO
HP
INFINIA
Influence DB
Influence weekly
Influencer Marketing Hub
Influencity
IPG_MB_MasterA_CMYK-01
Ipsos
ITN Productions
Lewis Silkin
LID
LLYC
logo_joya_DORADO
logo-en
MAPFRE
Mediacom
Mirriad
MooreKS
Mr Watch Master
Music Gateway
Natura
Nemorin
Nestle
Newvegas
Nucco Brain
O2
OBE
Ocean Outdoor
omd-logo
Onalytica
ONLY925
Open Influence
OxfordBrookes
Pepsico
pernod
perrera
phd
Pilot
piro
POMELO
POSTERSCOPE-Logo
PRISA CONTENT
Red Bull
redseven
Republic_logo_2016_-_20year_logo_RGB-300x65@2x
Reward Style
Santander
saville
SCOPEN
Secuoya
Senac
shell
SKW-1
Splash Worldwide
Sylo
Takumi
Talkwalker
TBC
TELEPIZZA
THE MEDIAPRO STUDIO
THE MODERN KIDS & FAMILY
TLNT
Twitch
ual
Ultimate Sound & Vision
Unidad Editorial
Viacom
vodafone
VRclub
wavemaker-logo
webedia
WINK TTD
YOIGO
Zinc Media
zond

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