Meet Fellow BCMA Members Across The Globe
Join us on the 16th September at 4pm BST, for a Global Member Networking event to meet fellow BCMA members from across the globe and discuss potential new business opportunities.
Members will hear from a branded content legend, Bruce Bildsten, Executive Creative Director of Best Buy and architect of the groundbreaking BMW Film series. We will also be showcasing exclusive branded content!
Bruce has spent his entire career as a writer and creative director. He spent over twenty-five years as a copywriter and creative director at Fallon, leading brands like BMW, PBS, United Airlines, and Cadillac, while helping to build one of the world's most award-winning creative departments.
He was the leader of the team that created the ground-breaking BMW Films 20-years ago.
By registering and attending you automatically enter into our PRIZE DRAW with the chance to win some fantastic prizes!
Series 3, Episode 12
Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room.
Listen & Subscribe now:
Latest Trends, Insights & Content From Bulbshare
We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community.
Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit.
Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.
This week: Post-Covid attitudes and behaviours around sustainability and how brands need to react
BCMA Influencer Marketing Best Practice Guidelines
As an industry body the BCMA, have compiled these guidelines for all brands, clients, creators and agencies who wish to engage in influencer marketing activity. The BCMA Influencer Marketing Best Practice Guidelines have been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK.
"As the digital space continues to grow and the role of influencers in society evolves, it is imperative that we continue to revise our ethical code to meet the needs of the times. This value-based code of ethics created by BCMA will allow us to continue to uphold the standards that we require at every level in our industry."
Mary Keane-Dawson, Group CEO, TAKUMI
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