The advertising campaigns that are shared and discussed millions of times are not the norm. The reality is most advertising is dull and doesn’t change consumer behaviour because it has been shaped around a familiar perspective.
In this BCMA Leadership Series session introduced by Andrew Canter, BCMA's Global CEO, George Webster sheds light on why it’s good to be a freak.
He explains how The Hero’s Journey can be used as a creative framework and dig into the detail on how you can leverage the status quo to find fresh perspectives that stand out, provoke, and get your next campaign remembered.
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