We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the most outstanding ‘best in class’ examples was the Road To Digital Austria.
Rebecca Allen, Global Board Director at the BCMA interviewed Jakob Pitzer and Martha Nosecki from
AdFactory ProSiebenSat.1 PULS 4 about the idea for the campaign and how it performed. They were also joined by Sandra Freisinger-Heinl, Chair of BCMA DACH.