Series 3, Episode 7
A Deep Dive Into The Difference Between An Influencer And A Person Of Influence
Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an audience, however, they may not be influential if they dont engage with them.
Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the best examples was Cisco Systems/Webex, Switzerland, TV Gala Show - 'Wir Sagen Danke' (We Say Thank You), representing BCMA DACH.
Rebecca Allen, BCMA Global Board Director speaks about the show with Nicole Lea, Country Marketing Manager, Cisco Switzerland; Niema Nazemi, Head of Applications-Platforms & Cloud Collaboration Solutions - Central Theater, Cisco and Kai Selck from Cisco's agency, Apercus.
Latest Trends, Insights & Content From Bulbshare
We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community.
Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit.
Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.
This week: The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
BCMA Influencer Marketing Best Practice Guidelines
As an industry body the BCMA, have compiled these guidelines for all brands, clients, creators and agencies who wish to engage in influencer marketing activity. The BCMA Influencer Marketing Best Practice Guidelines have been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK.
"As the digital space continues to grow and the role of influencers in society evolves, it is imperative that we continue to revise our ethical code to meet the needs of the times. This value-based code of ethics created by BCMA will allow us to continue to uphold the standards that we require at every level in our industry."
Mary Keane-Dawson, Group CEO, TAKUMI
