The inaugural BCMA Global Member Networking brought together members from across the globe. We heard from branded content legend and member of the BCMA Global Brand Council, Bruce Bildsten, Executive Creative Director of Best Buy and architect of the groundbreaking BMW Film series who joined us live from Minneapolis, Minnesota, USA. You can see the video of the 'Fireside Chat'
BCMA members had the opportunity to ask questions directly to Bruce which uncovered some great insights and suggestions for the business of branded content.
We split people into breakout rooms to network which was great for members to meet each other and discuss potential areas of collaboration and new business opportunities.
Series 3, Episode 16
What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story
In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode.
We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community.
Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit.
Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.
This week: Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Beazley Group Highlight Risks For Content Creators
Beazley are a specialist insurer with three decades of experience in providing clients with the highest standards of underwriting and claims service worldwide. The media industry is like no other and has distinct insurance requirements. They have drawn upon their wealth of experience in the sector to design broad coverage to match the needs of the wide range of businesses that make up the industry.
From publishers, broadcasters, bloggers, vloggers, social influencers, authors, journalists and content creators, Beazley understands the risks associated with doing business in this industry and can help design an occurrence based insurance solution to match the exposure.
The videos were created to highlight the risks associated with content creators.