The inaugural BCMA Global Member Networking brought together members from across the globe. We heard from branded content legend and member of the BCMA Global Brand Council, Bruce Bildsten, Executive Creative Director of Best Buy and architect of the groundbreaking BMW Film series who joined us live from Minneapolis, Minnesota, USA. You can see the video of the 'Fireside Chat'
BCMA members had the opportunity to ask questions directly to Bruce which uncovered some great insights and suggestions for the business of branded content.
We split people into breakout rooms to network which was great for members to meet each other and discuss potential areas of collaboration and new business opportunities.
Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects
In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the Courage Cultivator and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview.
We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community.
Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit.
Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.
This week: Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
Beazley Group Highlight Risks For Content Creators
Beazley are a specialist insurer with three decades of experience in providing clients with the highest standards of underwriting and claims service worldwide. The media industry is like no other and has distinct insurance requirements. They have drawn upon their wealth of experience in the sector to design broad coverage to match the needs of the wide range of businesses that make up the industry.
From publishers, broadcasters, bloggers, vloggers, social influencers, authors, journalists and content creators, Beazley understands the risks associated with doing business in this industry and can help design an occurrence based insurance solution to match the exposure.
The videos were created to highlight the risks associated with content creators.