Series 3, Episode 10
Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers
David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since April 2020 and particularly around mental wellbeing. @lizmoody and @rachlmansfield have been some of the great success strories. David shares other examples in this insightful episode.
Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the best examples was Cisco Systems/Webex, Switzerland, TV Gala Show - 'Wir Sagen Danke' (We Say Thank You), representing BCMA DACH.
Rebecca Allen, BCMA Global Board Director speaks about the show with Nicole Lea, Country Marketing Manager, Cisco Switzerland; Niema Nazemi, Head of Applications-Platforms & Cloud Collaboration Solutions - Central Theater, Cisco and Kai Selck from Cisco's agency, Apercus.
Latest Trends, Insights & Content From Bulbshare
We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community.
Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit.
Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.
This week: The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
BCMA Influencer Marketing Best Practice Guidelines
As an industry body the BCMA, have compiled these guidelines for all brands, clients, creators and agencies who wish to engage in influencer marketing activity. The BCMA Influencer Marketing Best Practice Guidelines have been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK.
"As the digital space continues to grow and the role of influencers in society evolves, it is imperative that we continue to revise our ethical code to meet the needs of the times. This value-based code of ethics created by BCMA will allow us to continue to uphold the standards that we require at every level in our industry."
Mary Keane-Dawson, Group CEO, TAKUMI
