Series 3, Episode 2
Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.
Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the best examples was Cisco Systems/Webex, Switzerland, TV Gala Show - 'Wir Sagen Danke' (We Say Thank You), representing BCMA DACH.
Rebecca Allen, BCMA Global Board Director speaks about the show with Nicole Lea, Country Marketing Manager, Cisco Switzerland; Niema Nazemi, Head of Applications-Platforms & Cloud Collaboration Solutions - Central Theater, Cisco and Kai Selck from Cisco's agency, Apercus.
Clubhouse and the Rise of Audio-Social Media
Many have claimed that all social networks are starting to look the same. Copying has its place, for sure. But the newest community-focused platform, Clubhouse, is finding early success by doing something completely different.
SO… WHAT IS CLUBHOUSE? DOWNLOAD OUR CLUBHOUSE GUIDE TO FIND:
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BCMA Influencer Marketing Guidelines
As an industry body we, the BCMA, have compiled these guidelines for all brands, clients, creators and agencies who wish to engage in influencer marketing activity. The BCMA Code of Best Practice has been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK.
The BCMA Code of Best Practice reflects the position in the UK at the time of writing. This is an ever-evolving area. While we can’t guarantee that it will always be up to date, we will update this Code from time to time.
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