Series 3, Episode 9
How Charities Are Working With Influencers
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Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called #SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop. We were able to give them a back end tour a bit like a behind the scenes which made amazing content creation she says Find out more what Flora has to say.
Celebrating Best-In-Class Branded Content
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the best examples was Cisco Systems/Webex, Switzerland, TV Gala Show - 'Wir Sagen Danke' (We Say Thank You), representing BCMA DACH.
Rebecca Allen, BCMA Global Board Director speaks about the show with Nicole Lea, Country Marketing Manager, Cisco Switzerland; Niema Nazemi, Head of Applications-Platforms & Cloud Collaboration Solutions - Central Theater, Cisco and Kai Selck from Cisco's agency, Apercus.
Latest Trends, Insights & Content From Bulbshare
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This week: Agile research in a remote world: Five steps to maximising your insight budget
BCMA Influencer Marketing Best Practice Guidelines
As an industry body the BCMA, have compiled these guidelines for all brands, clients, creators and agencies who wish to engage in influencer marketing activity. The BCMA Influencer Marketing Best Practice Guidelines have been developed by experts across the community from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem in the UK.
"As the digital space continues to grow and the role of influencers in society evolves, it is imperative that we continue to revise our ethical code to meet the needs of the times. This value-based code of ethics created by BCMA will allow us to continue to uphold the standards that we require at every level in our industry."
Mary Keane-Dawson, Group CEO, TAKUMI
