Celebrating Best-In-Class Branded Content
Series 2, Episode 17
In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career working with Ashton Kutcher and as a talent manager for celebrities like 50 Cent, Mariah Carey and Tyra Banks as well as being behind the first ever influencer agency founded by P-Diddy, Ari Emanuel and Oliver Luckett.
We launched the Global Lockdown Content Showcase to celebrate brands that broke through the huge restrictions of lockdown to find creative ways to deliver genuine value for audiences. We wanted to shine a light on campaigns from around the world that entertained, educated and inspired. As voted by BCMA members, one of the most outstanding ‘best in class’ examples was the Road To Digital Austria.
Rebecca Allen, Global Board Director at the BCMA interviewed Jakob Pitzer and Martha Nosecki from
AdFactory ProSiebenSat.1 PULS 4 about the idea for the campaign and how it performed. They were also joined by Sandra Freisinger-Heinl, Chair of BCMA DACH.
The Current State & Future of B2B Influencer Marketing - From the Influencers' Perspectives
We are delighted to bring you The Current State & Future of B2B Influencer Marketing - From the Influencers' Perspectives, from BCMA Members, Onalytica in partnership with TopRank Marketing, Thulium and the Zeno Group.
As part of this research, they reached out to their influencer networks and gathered ~350 responses across sectors such as Tech, Finance, Healthcare, Professional services, Manufacturing and Energy, making this the most comprehensive influencer survey of its kind.
We are excited to get this report out there with the objective of improving collaborations for both brands and influencers in 2021 and beyond.
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Candid Chats
BCMA Canada introduces Candid Chats - a series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about.
Haem Roy (She/Her) and Rebecca Herr speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, and a two-spirited person, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.
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