S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab
In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here http://www.interviewvalet.com/InfluenceGlobal
Nottingham Trent University
Pioneers of a Student Influencer Marketing Project
Nottingham Trent university worked with the BCMA to create an influencer marketing strategy project for their 450 marketing students. Global Head of Influencer Marketing, Gordon Glenister approached the University with the idea and helped enlist 20 brands in 2022 and 30 brands in 2021. Top influencer search platform Influencity enabled the students to have access for a limited time frame.
Students engaged with the brands on zoom calls to ensure that the brand brief was on point. Gordon and Andrew gave presentations to students to ensure they had a good understanding of the sector and what makes a successful campaign.
