HypeAuditor/BCMA Report: Instagram Influencers and AI
The BCMA are delighted to work with HypeAuditor on this report and to uncover some early indications of how creators are feeling about AI.
The fact that over 82% of creators are using Ai right now is an indication of the change that products like ChatGPT and MidJourney are having. It seems that content creation is the most widely used purpose. Many use tools to create content ideas to fulfil a brand brief.
As creators, it’s the content that delivers our raison d' etre and there are still concerns about content quality with 31% citing this, but 22% also worried about ethical considerations.
There are worries too about sheer content overload on social media, and being able to cut through the noise. A big concern is losing the control over how images are being used and how this will affect personal brand reputation.
We are still going through the experimental stage of AI, but as wider adoption continues where successful use case studies can be cited, we will start to see some major changes to the creator economy.
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S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari
In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with various organisations, from CPG brands, fashion, and hospitality, to technology innovators seeking to disrupt their market. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across channels.
Nottingham Trent University
Pioneers of a Student Influencer Marketing Project
Nottingham Trent university worked with the BCMA to create an influencer marketing strategy project for their 450 marketing students. Global Head of Influencer Marketing, Gordon Glenister approached the University with the idea and helped enlist 20 brands in 2022 and 30 brands in 2021. Top influencer search platform Influencity enabled the students to have access for a limited time frame.
Students engaged with the brands on zoom calls to ensure that the brand brief was on point. Gordon and Andrew gave presentations to students to ensure they had a good understanding of the sector and what makes a successful campaign.
