HypeAuditor/BCMA Report: Instagram Influencers and AI
The BCMA are delighted to work with HypeAuditor on this report and to uncover some early indications of how creators are feeling about AI.
The fact that over 82% of creators are using Ai right now is an indication of the change that products like ChatGPT and MidJourney are having. It seems that content creation is the most widely used purpose. Many use tools to create content ideas to fulfil a brand brief.
As creators, it’s the content that delivers our raison d' etre and there are still concerns about content quality with 31% citing this, but 22% also worried about ethical considerations.
There are worries too about sheer content overload on social media, and being able to cut through the noise. A big concern is losing the control over how images are being used and how this will affect personal brand reputation.
We are still going through the experimental stage of AI, but as wider adoption continues where successful use case studies can be cited, we will start to see some major changes to the creator economy.
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S8 Ep3: Hospitality Entrepreneur Brings Entertainment To Your Home Ft. Antoine Melon
In this episode we talk with Antoine Melon the co-founder of HOMETAINMENT. With over 30 years of international experience in launching and managing renowned restaurants and luxury hotels, Antoine Melon, has perfected "L'Art de recevoir," or the art of hosting. His career spans an impressive portfolio of high-end establishments, from Six Senses and Mandarin Oriental to Conran Restaurants, where he has developed a deep understanding of hospitality, ambiance, and exceptional service. Antoine’s expertise lies in creating unforgettable experiences, merging refined hospitality with unique, personalised touches that make every event memorable. After relocating to London, Antoine brought his global experience to iconic venues such as Soho House and Artfarm (part of the prestigious Hauser & Wirth art gallery), where he continued to elevate the art of hosting in innovative and engaging ways. With HOMETAINMENT, Antoine’s vision is to bring the luxury and exclusivity of high-end hospitality into the comfort of private homes or the office. Through a carefully curated network of vetted expert chefs, bartenders, and entertainers, HOMETAINMENT provides clients with unique, tailored experiences, embodying Antoine’s philosophy of creating "Living Memories."
Antoine’s dedication to hospitality excellence and his deep passion for “L’Art de recevoir” make HOMETAINMENT an industry leader in bespoke home entertainment and event experiences. Find our more at www.hometainment.com
Nottingham Trent University
Pioneers of a Student Influencer Marketing Project
Nottingham Trent university worked with the BCMA to create an influencer marketing strategy project for their 450 marketing students. Global Head of Influencer Marketing, Gordon Glenister approached the University with the idea and helped enlist 20 brands in 2022 and 30 brands in 2021. Top influencer search platform Influencity enabled the students to have access for a limited time frame.
Students engaged with the brands on zoom calls to ensure that the brand brief was on point. Gordon and Andrew gave presentations to students to ensure they had a good understanding of the sector and what makes a successful campaign.
