S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President

Sheila Flavell CBE is President of techUK and has over 31 years experience in the global tech sector. She is a dynamic business leader who has a passion for enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instigator of the management buy-out of the Group in 2010 and the subsequent listing onto the main FTSE Market in 2014. Sheila’s knowledge of the sector has been crucial in driving FDM’s global expansion programme, taking them into the FTSE250. She spearheads the ‘Global Women in Tech’ campaign and created FDM’s hugely successful Returners Programme. Sheila is President of TechUK and member of the Government’s Digital Skills Council. She has won numerous awards during her career for services to the tech industry and was recognised in the 2020 New Year’s Honours list with ‘Commander Of The Order Of The British Empire’ (CBE) for her services to gender equality in IT and the employment of graduates and returners. 

Nottingham Trent University

Pioneers of a Student Influencer Marketing Project

Nottingham Trent university worked with the BCMA to create an influencer marketing strategy project for their 450 marketing students.  Global Head of Influencer Marketing, Gordon Glenister approached the University with the idea and helped enlist 20 brands in 2022 and 30 brands in 2021.  Top influencer search platform Influencity enabled the students to have access for a limited time frame.

Students engaged with the brands on zoom calls to ensure that the brand brief was on point.  Gordon and Andrew gave presentations to students to ensure they had a good understanding of the sector and what makes a successful campaign.