The BCMA sets industry standards for best practice in education and learning for the global branded content and influencer marketing community.

The BCMA has launched its own educational platform, the BCMA Institute which is an accredited online school for the industry to ensure Continuous Professional Development. This course is aimed at industry practitioners who are keen to develop their careers in influencer marketing.

There are 8-modules on the Level 1 Course, that covers the following topics:

  1. Influencer Marketing Overview
  2. Influencer Metrics and Statistics
  3. How To Find Influencers
  4. How To Manage Your Influencer Network
  5. How to Set KPIs and Objectives
  6. How to Manage Influencer Relationships
  7. Managing Influencer Marketing Campaigns
  8. Measuring and Understanding Campaign Results