ALF’s Podcast: On Brand With Rory Sutherland
In the latest episode of BCMA Official Data Partner, ALF’s podcast Ogilvy UK Vice-Chairman, Rory Sutherland is joined by BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering.
They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise.
Previous guests have been: Google's Marketing Director, Patch’s Marketing & Brand Director, Direct Line's Managing Director of Marketing and Boots' Marketing Director.
ALF’s podcast is a thought-provoking and captivating listen for everyone. And if you’re someone who wants to know what brands are doing, this is the podcast for you.