The Secret Behind the UK's most loved brands

This is a brilliant analysis by new BCMA members, Talkwalker about the secrets behind the UK's most loved brands.


Love is something that all brands should aim for. To be loved by audiences and customers is to garner loyalty and advocacy which helps in retaining and attracting customers. Brand love is a powerful marketing strategy that helps businesses grow, even in times of economic difficulty. We recently released our report featuring the top 50 most loved brands in the world. Using the same methodology, we identified ten of the UK’s favourite brands. How do they generate love?


You can read the full feature here and discover the 50 most loved brands here.