George Webster is the founder of BITW (Big Ideas That Work), a creative intelligence platform that helps find impactful inspiration that is faster and easier for marketers and creatives. A long time ago, George wrote films for a living, including Valiant, a film that grossed $60 million. Subsequently, he spent over 15 years leading content marketing teams both agency and client-side and most recently as the Creative Director at HP before taking the leap to set up BITW.