Takumi Launches New Division With A Creator-First Approach

BCMA members, TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing.


Backed by Takumi’s heritage from over five years of delivering award-winning creative-first influencer marketing campaigns, TAKUMI X is a new creative division enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed for existing and emerging platforms, TAKUMI X facilitates a new working relationship between creators and brands; with creators bringing their own insights and expertise into the process from the very beginning. Launching today, TAKUMI X is available in the UK with US & other territories rolling out in the coming weeks.


While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing environments. Further, consumers are growing tired of seeing the same content over and over in their feeds. 44% of consumers in the UK, US and Germany agree that current branded content is boring and uninspiring. TAKUMI X tackles these challenges by flipping the standard influencer marketing models and processes on its head, handing the reins over to creators and giving them direct access to brands as acting creative consultants. With its key distinguishing feature, TAKUMI X involves the creator at every stage, from briefing insights and ideation through launch and amplification.