Branded Content Day 2021

Happy Branded Content Day! (2nd December)


BCMA member Nemorin Film & Video will be hosting its annual celebration of all things branded content: Branded Content Day.


The 2021 edition will be virtual once again, due to the stubbornly high Covid numbers. We hope to be back in the real world in 2022.


As for 2021, keep on eye on Nemorin's social channels for a whole host of great content, including an exclusive panel hosted by the BCMA's Global CEO, Andrew Canter, featuring Aimée Anderson, Director, Triple-A; Nina Nørgaard Jacobsen, Founder/CEO, Biites; Stefano Marrone, Creative Partner & Founder, Nucco Brain and Simon Orpin, Co-Founder, Electric Glue.


There will also be a chance to win £5,000 of video production services from Nemorin; their picks of the best branded videos of the year; lots of useful resources for anyone working in content marketing; and Nemorin's take on GoogleBox.

BCMA Influence Global Podcast Series 2, Episode 10

Series 3, Episode 21

How To Find Influencers With CEO Of Social Publi, Ismael Ed-Qudsi

Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge. In addition to that Ismael says not everyone has a PayPal account. Social Publi works in 35 countries and many of the campaigns running are between 50-200 influencers at the same time so having a proper management tool is essential. Social Publi have over 300,000 influencers signed up to their platform and therefore the data is being driven by the recipients. Ismael shares more of his insights on this great podcast.

Latest Trends, Insights & Content From Bulbshare

We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community. 


Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit. 


Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.


This week: Marketing’s best kept secret: The game-changer that is employee generated content

Beer Masters: The Search For Europe's Next Great Beer

Award-winning branded content production company, Electric Robin (part of Banijay) has created Beer Masters. The show is funded by

Anheuser-Busch InBev (ABInBev), the world's largest brewer.


Presented by James Blunt and Jaega Wise the homebrewing competition sees Europe's best home brewers go head-to-head across five challenges brewing popular beer styles and taking on creative and technical challenges.


Each episode the beers are judged by top brewmasters and beer lovers with only one team being crowned Beer Masters!


We've spoken to Adam Kaczmarski, Creative Producer at Electric Robin about the hit series, how it came about, how they sold it to the client and what advice he'd give to brands wanting to create entertaining branded content.

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