Branded Content Trends: Meaningful Branded Content

There is a growing trend in brand activism and purpose-driven marketing, with consumers increasingly expecting brands to speak out about important social issues. Recent examples include Nike’s ‘Just Don’t Do It’ campaign, Bodyform’s ‘Womb Stories’ and Brewdog’s Forest, where they will plant one million trees becoming the first carbon-negative global beer business.


The BCMA are committed to producing the best practice guide to Meaningful Branded Content, a manifesto of principles that members adhere to in pursuit of creating and producing the most meaningful experiences in branded content.


We spoke to Jez Jowett, Managing Partner, Content and Partnerships North America and Global Director, Media Creativity at Havas Media Group and BCMA USA Advisory Board member, about the importance of Meaningful Branded Content.

BCMA Influence Global Podcast Series 2, Episode 10

Series 4, Episode 19

The Wonderful World Of Pet Influencers With Layla Flaherty

Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It's not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it's Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be reels, Layla says, but brands not associated with pets realise the amazing social reach these pets have which is why they work with her. For more information on Urban Paws visit here

Latest Trends, Insights & Content From Bulbshare

We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community. 


Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit. 


Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.


This week: Value Playbook: How to re-think your media spend and connect with Gen-Z…

Solving The Problem Of The ‘Attention Economy’

Biites is the next generation video and analytics platform. Built from the ground up with transparency and quality as standard, we utilise 1st party data coupled with a best-in-class AI to enhance the user experience, drive deeper brand engagement and create unrivalled performance withinin video distribution.


The year 2022 has been dubbed ‘a defining year for attention’. This focus is deeply needed. Attention has become a scarce resource – a report by Dentsu found only one-third of adverts get the audience’s full attention. Where possible, people will skip ads or look away.


Brands are increasingly fighting for crumbs. The Dentsu report highlights that adverts that are only seen peripherally can be effective. Advertisers seem to be content with this. It’s time for a step-change, not only in how we measure and plan for attention, but also in how brands create strategies with attention at the heart.

Beer Masters: The Search For Europe's Next Great Beer

Award-winning branded content production company, Electric Robin (part of Banijay) has created Beer Masters. The show is funded by Anheuser-Busch InBev (ABInBev), the world's largest brewer.


Presented by James Blunt and Jaega Wise the homebrewing competition sees Europe's best home brewers go head-to-head across five challenges brewing popular beer styles and taking on creative and technical challenges.


Each episode the beers are judged by top brewmasters and beer lovers with only one team being crowned Beer Masters!


We've spoken to Adam Kaczmarski, Creative Producer at Electric Robin about the hit series, how it came about, how they sold it to the client and what advice he'd give to brands wanting to create entertaining branded content.

DCM Creates Dedicated Branded Entertainment Property

Digital Cinema Media (DCM) is launching a new media property that is dedicated to branded entertainment, longer narratives and engaging storytelling.

 

Named ‘DCM Studios Presents’, the three-to-four-minute in-reel spot will allow brand and agency partners to maximise the uniqueness of the most compelling media environment possible by creating bespoke branded content stories for the big screen, with only a limited number of spaces on offer in 2022.

 

Drawing on new insights from Applied Consumer Neuroscience (ACN), which proves the power the big screen has in delivering heightened consumer engagement through compelling storytelling, DCM has partnered with ACN and Brand Directors, to further explore the impact the cinema environment has on audience’s receptiveness to advertising in the knowledge that screen size, context and content are fundamentally relevant.

ESG Communication - Guide For Banking & Finance

Nucco create beautifully simple communications and experiences that change audience behaviour and perspectives. Beautiful. Because it forges an emotional connection, and people act on what they feel. Simple. Because even the most complicated challenge holds a communicable truth.


Described by the Financial Times as “one of the most important shifts in the investment industry in a generation”, ESG (Environment, Social, and Governance) is hitting the mainstream. COVID-19 has only accelerated interest in sustainability:

January to May 2021 saw $54bn invested in bond funds specialising in ESG issues.


However, as more organisations implement ESG initiatives, a lack of clarity around ESG and increased greenwashing feed confusion.


To download the guide click the button below and complete the form adding '(ESG)' in the 'Company section.

Events And Digital Experiences - Guide For Finance Marketers

Nucco have worked with clients across the financial sector on their digital events and content experiences, capturing learnings over to help brands make more informed decisions.


Let’s face it, business is still far from normal, and with in-person events still not as they were, engaging with time-poor clients and partners is still a challenge for many organisations – and finance and professional services are no exception.


So what’s the alternative?


Working with brands such as JP Morgan, UBS, Deloitte and McKinsey, they’ve developed a suite of effective alternatives to physical events to help keep those valuable relationships thriving.


To download the guide click the button below and complete the form adding '(EVENT)' in the 'Company section.

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