Branded Content Day 2021

BCMA member Nemorin Film & Video hosted our annual celebration of all things branded content on Branded Content Day.


This year was once again virtual, due to the stubbornly high Covid numbers. We hope to be back in the real world in 2022.


There was a whole host of great content on Nemorin's social channels, including an exclusive panel hosted by the BCMA's Global CEO, Andrew Canter, featuring Aimée Anderson, Director, Triple-A AgencyNina Nørgaard Jacobsen, Founder/CEO, BiitesStefano Marrone, Creative Partner & Founder, Nucco and Simon Orpin, Co-Founder, Electric Glue.


There was also a chance to win £5,000 of video production services from Nemorin; their picks of the best branded videos of the year; lots of useful resources for anyone working in content marketing; and Nemorin's take on GoogleBox.

BCMA Influence Global Podcast Series 2, Episode 10

In Conversation With Carlos Gil, International Speaker And Author of the End of Marketing

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn. Carlos talks about the value of using social media as a 'listening platform' to understand what your audience is talking about.

Series 4, Episode 4

Latest Trends, Insights & Content From Bulbshare

We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community. 


Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit. 


Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.


This week: Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022...

Solving The Problem Of The ‘Attention Economy’

Biites is the next generation video and analytics platform. Built from the ground up with transparency and quality as standard, we utilise 1st party data coupled with a best-in-class AI to enhance the user experience, drive deeper brand engagement and create unrivalled performance withinin video distribution.


The year 2022 has been dubbed ‘a defining year for attention’. This focus is deeply needed. Attention has become a scarce resource – a report by Dentsu found only one-third of adverts get the audience’s full attention. Where possible, people will skip ads or look away.


Brands are increasingly fighting for crumbs. The Dentsu report highlights that adverts that are only seen peripherally can be effective. Advertisers seem to be content with this. It’s time for a step-change, not only in how we measure and plan for attention, but also in how brands create strategies with attention at the heart.

Beer Masters: The Search For Europe's Next Great Beer

Award-winning branded content production company, Electric Robin (part of Banijay) has created Beer Masters. The show is funded by Anheuser-Busch InBev (ABInBev), the world's largest brewer.


Presented by James Blunt and Jaega Wise the homebrewing competition sees Europe's best home brewers go head-to-head across five challenges brewing popular beer styles and taking on creative and technical challenges.


Each episode the beers are judged by top brewmasters and beer lovers with only one team being crowned Beer Masters!


We've spoken to Adam Kaczmarski, Creative Producer at Electric Robin about the hit series, how it came about, how they sold it to the client and what advice he'd give to brands wanting to create entertaining branded content.

DCM Creates Dedicated Branded Entertainment Property

Digital Cinema Media (DCM) is launching a new media property that is dedicated to branded entertainment, longer narratives and engaging storytelling.

 

Named ‘DCM Studios Presents’, the three-to-four-minute in-reel spot will allow brand and agency partners to maximise the uniqueness of the most compelling media environment possible by creating bespoke branded content stories for the big screen, with only a limited number of spaces on offer in 2022.

 

Drawing on new insights from Applied Consumer Neuroscience (ACN), which proves the power the big screen has in delivering heightened consumer engagement through compelling storytelling, DCM has partnered with ACN and Brand Directors, to further explore the impact the cinema environment has on audience’s receptiveness to advertising in the knowledge that screen size, context and content are fundamentally relevant.

2B TUBE logo on The BCMA
3dotsco logo on The BCMA
A Produuctions logo on The BCMA
ABERTIS logo on The BCMA
Abril logo on The BCMA
Accesso Digital logo on The BCMA
Acciona logo on The BCMA
ACNUR logo on The BCMA
Aesop logo on The BCMA
AFTERSHARE TV logo on The BCMA
Agence Goodway logo on The BCMA
Agence Isoskele logo on The BCMA
akzonobel_logo.5ea07d0661c14
AKQA logo on The BCMA
Alf Insight logo on The BCMA
Almap bbdo logo on The BCMA
Anheuser-Busch
ANTI ESTATICO logo on The BCMA
Anunciantes logo on The BCMA
Apple-tree-comms-large logo on The BCMA
audience2media logo
AXN logo on The BCMA
BAKERY logo on The BCMA
Barcroft Media logo on The BCMA
Bauer Media logo on The BCMA
BBDO logo on The BCMA
BE A LION logo on The BCMA
Beazley logo on The BCMA
Ben logo on The BCMA
bestbuy logo on The BCMA
Biites logo on The BCMA
BIJOUX logo on The BCMA
BLOODYMARY logo on The BCMA
1280px-Banijay_2020_logo.svg
BeyondInfluenceLogo1
body shop logo on The BCMA
Bro Logo logo on The BCMA
Bulbshare logo on The BCMA
buzzoole logo on The BCMA
CAMPOFRIO Food Group logo on The BCMA
CASANOVA logo on The BCMA
CATALUNYA logo on The BCMA
Cedar UK logo on The BCMA
CLAPHAM logo on The BCMA
cofina logo
COLLAGE logo on The BCMA
CNN-logo
Creater Q logo on The BCMA
dasdept logo on The BCMA
DCM Digital Cinema Media logo on The BCMA
DDB Doyle Dane Bernbach logo on The BCMA
Demand Exchange logo logo on The BCMA
Disney Logo logo on The BCMA
2560px-EDP_logo.svg
Edelman logo on The BCMA
ECI El Corte Ingles logo on The BCMA
el canonazo logo on The BCMA
Electric Glue logo on The BCMA
erobin
Endemol Shine Iberia logo on The BCMA
Endermol Shine Group logo on The BCMA
Engine Group logo on The BCMA
FCB & FIRE logo on The BCMA
Flash 2 Flash logo on The BCMA
FLUOR LIFESTYLE logo on The BCMA
Freeda
FT Financial Times logo on The BCMA
fuse logo on The BCMA
Getfluence logo
unnamed
Global Living Brands logo on The BCMA
Globecast logo on The BCMA
globosat logo on The BCMA
good-logo-claim logo on The BCMA
GRACE logo on The BCMA
groupm logo on The BCMA
Grupo DDB Colombia logo on The BCMA
Hashtag Ad logo on The BCMA
HAVAS logo on The BCMA
havas-sports-entertainment-16022_1605794857
Heineken logo on The BCMA
HENNEO logo on The BCMA
HP logo on The BCMA
1280px-Impresa.svg
INFINIA logo on The BCMA
Influencer Marketing Hub logo on The BCMA
Influencity logo on The BCMA
IPG Media Brands logo on The BCMA
Ipsos Mori logo on The BCMA
ITN Productions logo on The BCMA
JumpLine logo
Lewis Silkin logo on The BCMA
LID logo on The BCMA
LLYC logo on The BCMA
Joya DORADO logo on The BCMA
Photo Collage logo on The BCMA
MAPFRE logo on The BCMA
Mediacom logo on The BCMA
NewsPost_Image
Moore Kingston Smith logo on The BCMA
MWM Black & Gold logo
Logo-Blue-Font-Transparent
Natura logo on The BCMA
Nemorin Creartive Film & Video logo on The BCMA
Nestle logo on The BCMA
New vegas logo on The BCMA
1606403865125
1280px-NOS_Portugal_logo.svg
Group 249
O2 Telefonica logo on The BCMA
observador
OBE Osservatorio Branded Entertainment logo on The BCMA
Ocean Outdoor logo on The BCMA
omd logo on The BCMA
Onalytica logo on The BCMA
1611587970192
ONLY925 logo on The BCMA
Open Influence logo on The BCMA
Oxford Brookes University logo on The BCMA
partners-5abea157
Pepsico logo on The BCMA
Pernod Ricard logo on The BCMA
perrera logo on The BCMA
phd logo on The BCMA
Pilot logo on The BCMA
piro logo on The BCMA
POMELO logo on The BCMA
POSTERSCOPE logo on The BCMA
PRISA CONTENT logo on The BCMA
Red Bull logo on The BCMA
red seven logo on The BCMA
Republic logo on The BCMA
Reward Style logo on The BCMA
Santander logo on The BCMA
saville productions logo on The BCMA
SCOPEN logo on The BCMA
Secuoya logo on The BCMA
Senac logo on The BCMA
SKW Schwarz Rechtsanwalte logo on The BCMA
socialpubli-logo-png-1-820x286-compressor
08ff1b_edefdeb2f1cd4e94ab990c37bcf330f6~mv2
nskkltmgvbnbkl1ipgfvb
Sylo logo on The BCMA
Takumi logo on The BCMA
Talkwalker logo on The BCMA
TBC logo on The BCMA
TELEPIZZA logo on The BCMA
logo
THE MEDIAPRO STUDIO logo on The BCMA
THE MODERN KIDS & FAMILY logo on The BCMA
TLNT logo on The BCMA
Twitch logo on The BCMA
Unlimted Content
ual Universit of the arts London logo on The BCMA
Uber-Logo.wine
Ultimate Sound & Vision logo on The BCMA
Unidad Editorial logo on The BCMA
unilever-logo-1
logo-uzina-1
Viacom logo on The BCMA
vodafone logo on The BCMA
VR Business club logo on The BCMA
WINK TTD logo on The BCMA
wavemaker logo logo on The BCMA
webedia logo on The BCMA
wonderhatch logo
YOIGO logo on The BCMA
Zinc Media logo on The BCMA
zond logo on The BCMA