The inaugural BCMA Global Member Networking brought together members from across the globe. We heard from branded content legend and member of the BCMA Global Brand Council, Bruce Bildsten, Executive Creative Director of Best Buy and architect of the groundbreaking BMW Film series who joined us live from Minneapolis, Minnesota, USA. You can see the video of the 'Fireside Chat'
BCMA members had the opportunity to ask questions directly to Bruce which uncovered some great insights and suggestions for the business of branded content.
We split people into breakout rooms to network which was great for members to meet each other and discuss potential areas of collaboration and new business opportunities.
Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser
How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.
We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community.
Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit.
Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.
This week: Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
Beazley Group Highlight Risks For Content Creators
Beazley are a specialist insurer with three decades of experience in providing clients with the highest standards of underwriting and claims service worldwide. The media industry is like no other and has distinct insurance requirements. They have drawn upon their wealth of experience in the sector to design broad coverage to match the needs of the wide range of businesses that make up the industry.
From publishers, broadcasters, bloggers, vloggers, social influencers, authors, journalists and content creators, Beazley understands the risks associated with doing business in this industry and can help design an occurrence based insurance solution to match the exposure.
The videos were created to highlight the risks associated with content creators.