Latest Trends, Insights & Content From Bulbshare

We've teamed up with Bulbshare to bring you consumer trends, insights and content - direct from the real voices of Bulbshare's always-on global research community. 

Bulbshare brings the world’s biggest brands closer to their customers than ever before. By building always-on global consumer communities, they put customer voice at the heart of operations, enabling more successful products and services with better market fit. 

Bulbshare’s global insight communities drive 1000's of real-time responses every day in over 50 markets worldwide – allowing the organisations they work with to make more agile, reactive and customer-led decisions.

This time: Black Friday Forecast: How consumers will be approaching the biggest shopping day of the year amid a cost of living crisis…

Evaluating The Effectiveness Of Branded Content

BCMA Global research partners, Ipsos have published their latest case studies from the proprietary effectiveness developed in partnership with the BCMA. Referred to as the Branded Content Suite, the measurement tool has three key stages that must be integrated into the management of branded content camaigns; 1) Create; 2) Test & Learn and 3) Measure & Improve.

We've developed the tool to create benchmarks for branded content success. We believe it is imperative that we can offer BCMA members this tool to ensure we evaluate campaigns a homogeneous way.

Thanks to using the same methodology throughout the process, we can achieve consistency in evaluating branded content campaigns. More specifically we can: a) Follow content development through the process; b) Refine the content, optimise it; c) Apply learnings across brands with similar goals.

Beer Masters: The Search For Europe's Next Great Beer

Award-winning branded content production company, Electric Robin (part of Banijay) has created Beer Masters. The show is funded by Anheuser-Busch InBev (ABInBev), the world's largest brewer.

Presented by James Blunt and Jaega Wise the homebrewing competition sees Europe's best home brewers go head-to-head across five challenges brewing popular beer styles and taking on creative and technical challenges.

Each episode the beers are judged by top brewmasters and beer lovers with only one team being crowned Beer Masters!

We've spoken to Adam Kaczmarski, Creative Producer at Electric Robin about the hit series, how it came about, how they sold it to the client and what advice he'd give to brands wanting to create entertaining branded content.

The Ultimate Best Practice Guide to Celebrity Brand Ambassadorships

We have partnered with BCMA members, Pickstar to bring your our latest Best Practice Guide. Pickstar lets you choose from thousands of sports stars, celebrities and personalities. Enter your budget, brief and shortlist then stars apply and communicate directly to you through our online platform.

Brand ambassadors have become increasingly important in the digital age where trust is harder to gain. Effective brand ambassadors add credibility to a business and can positively shift the perception of a brand. 

Having a brand ambassador as the face of your organisation is an effective way to build

credibility and tell a brand story. Brands harness the passionate followings of well-known

celebrities and sports stars to drive awareness and sales and create real talking points.

DCM Creates Dedicated Branded Entertainment Property

Digital Cinema Media (DCM) is launching a new media property that is dedicated to branded entertainment, longer narratives and engaging storytelling.

Named ‘DCM Studios Presents’, the three-to-four-minute in-reel spot will allow brand and agency partners to maximise the uniqueness of the most compelling media environment possible by creating bespoke branded content stories for the big screen, with only a limited number of spaces on offer in 2022.

Drawing on new insights from Applied Consumer Neuroscience (ACN), which proves the power the big screen has in delivering heightened consumer engagement through compelling storytelling, DCM has partnered with ACN and Brand Directors, to further explore the impact the cinema environment has on audience’s receptiveness to advertising in the knowledge that screen size, context and content are fundamentally relevant.

Solving The Problem Of The ‘Attention Economy’

Biites is the next generation video and analytics platform. Built from the ground up with transparency and quality as standard, we utilise 1st party data coupled with a best-in-class AI to enhance the user experience, drive deeper brand engagement and create unrivalled performance withinin video distribution.

The year 2022 has been dubbed ‘a defining year for attention’. This focus is deeply needed. Attention has become a scarce resource – a report by Dentsu found only one-third of adverts get the audience’s full attention. Where possible, people will skip ads or look away.

Brands are increasingly fighting for crumbs. The Dentsu report highlights that adverts that are only seen peripherally can be effective. Advertisers seem to be content with this. It’s time for a step-change, not only in how we measure and plan for attention, but also in how brands create strategies with attention at the heart.