S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew

Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn and is one of the most shared individuals on ad lands Teams chats and work WhatsApp groups. The Drum called Rob “Adlands favourite social media star”.

Nottingham Trent University

Pioneers of a Student Influencer Marketing Project

Nottingham Trent university worked with the BCMA to create an influencer marketing strategy project for their 450 marketing students.  Global Head of Influencer Marketing, Gordon Glenister approached the University with the idea and helped enlist 20 brands in 2022 and 30 brands in 2021.  Top influencer search platform Influencity enabled the students to have access for a limited time frame.

Students engaged with the brands on zoom calls to ensure that the brand brief was on point.  Gordon and Andrew gave presentations to students to ensure they had a good understanding of the sector and what makes a successful campaign.