A seasoned research professional, skilled in digital strategy, Web 2.0, and marketing management.

Andrew is amongst the leading practitioners in branded content

In excess of thirty years of experience in marketing communications

Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry

Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London - the first Professor of Branded Content - and teaches at the Met Film School

Melisa is Head of Content Strategy at El Corte Inglés

Her professional career has been built over 11 years through applying her vision, strategic and digital training to practically all phases of communication: digital consulting, creativity and digital creativity, media and now, brand (Ideup, GRAY, Arroba, Havas and El Corte Inglés respectively)

An expert in digital strategy with an omnichannel approach, she currently leads the Content team of El Corte Inglés, creating from the beginning the definition of objectives and global content strategy ECI and also of the different areas/specialties; fashion, home, technology, sports, leisure, processes, style guides and SEO, measurement KPIs

She has put in place dashboards, human team, definition of budgets and implementation of projects with production and dissemination of content both in own and third-party media

Elvira has 20 years’ experience working in global communications, marketing and branding including working with global brands such as Ford, Telefónica and Leroy Merlin

She is currently responsible for branding and the overarching marketing & communications strategy for Leroy Merlin including external communications and leading all marketing campaigns

This has included being directly responsible for the branding strategy and developing the Brand Book

Recently she has also collaborated on the definition of their brand purpose

She has contributed to create the brand's content strategy for strengthening its differentiation and consideration

Working alongside the digital and the store's concept team to provide communications and marketing advisory

She also works closely with the media teams to enhance 360º difussion strategy within their social media, website and paid media channels, ensuring we deliver quality and relevant communications in alignment values and brand philosophy and in alignment with the corporate’s strategic objectives

Laura has expertise in leadership of Retail, Telecommunications and Insurances companies

She has overseen the leadership of the company's digital transformation project during the past year

Previously she was part of the leadership team of the AKI and Leroy Merlin brand merger project

Part of the Marketing Team Committees integrating all Communication, Marketing and/or Brand - Directors at Auchan Group: for the following brands: Decathlon, AKI, KIABI, Norauto, Alcampo, Verdecora, Pimkie, Jules, Bricomart and Electro Depot.

Nelly has 15+ years experience growing media brands and developing digital marketing and content strategies within start-ups and larger corporations

Currently, she is the global head of content at Soho House Group where she oversees digital and content strategy across all business units and sub-brands globally, including Soho House, Soho Home, Health Club, Soho Works, retail, partnerships and events

Previously, Nelly was the founding editorial director of T Brand International, the global arm of The New York Times' brand-marketing agency, and held senior positions at Monocle magazine, including head of special projects and publishing, and Toronto bureau chief

Organisations and brands she's worked with on consultancy and brand-marketing partnerships include LVMH, Nike, L’Oreal, Chanel, Cartier, Airbnb, UBS, Credit Suisse, Samsung, BMW, Korean Air, Singapore Tourism Board, the City of Rio de Janeiro

Mariana is the Global Communications Director at SWORD Health

Prior to this she was Senior Communications Manager at Uber

She is reagarded as one of the most respected, strategic and creative talents in Portugal

Jack is the Global Head of Content Strategy at SAP Customer Experience

He combines 20 years as a creative director and content innovator for global brands with an expertise in content marketing and strategy

He learned the craft of content marketing from working directly with experts at some of the world's best and most exciting brands

Jack is fascinated by strategies that blend creative concepts (and delivery) together with innovative tech and old-school marketing

He has worked with some of the world’s biggest brands and agencies, humanising their content whilst also delivering targeted, successful and credible campaigns – for both internal and external audiences