Global Brand Council

The BCMA's Global Brand Council is made up of valued BCMA members from the brand community. The group will meet twice a year and is a forum for brands to share insights, best practice and issues facing their specific sectors.

BCMA Branded Content Marketing Association UK CEO Andrew Canter

REBECCA ALLEN

Chair & BCMA Global Board Director


  • Rebecca is a dynamic business leader with almost 20 years of experience in the digital marketing sector, 12 years of which have been in the branded content space both in the UK and globally

  • Having held senior positions spearheading business development and commercial growth at BrightTALK, Outbrain, The Drum, and most recently Codec, she has vast experience working with both B2B and B2C businesses and brands, as well as their agencies

  • In addition to content marketing, she also has a real passion for disruptive technologies that have the potential to supercharge it.

BCMA Branded Content Marketing Association UK Gemma Hitchens

DYLAN WYN PUGH

Head of Commercial, Red Bull

Country: UK

Chapter: BCMA UK

BCMA Branded Content Marketing Association UK Maya Bogle

JULIE DARDOUR

Founder, The House Of Content

Country: France

Chapter: BCMA France

BCMA Branded Content Marketing Association UK Alistair Duncan

RENATO WINNIG

Global Head of Branding & Creative Direction, Natura & Co

Country: Brazil

Chapter: BCMA South America

BCMA Branded Content Marketing Association UK Crispin Reed

DANIELA CACHICH

Vice President BU Future Beverages and Beyond Beer at Ambev South America

Country: Brazil

Chapter: BCMA South America

BCMA Branded Content Marketing Association UK Fran Cassidy

BRUCE BILDSTEN

Executive Creative Director, Best Buy

Country: USA

Chapter: BCMA USA

BCMA Branded Content Marketing Association UK Ellen Marzell

CARINA HERMIDA

Senior Director, Media, Sponsorship & Consumer Care, Heineken

Country: Brazil

Chapter: BCMA South America

BCMA Branded Content Marketing Association UK Simon Baker

JAIME VALVERDE COHEN

Corporate Director Of Social Media, MAPFRE

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Adam Harris

ANDREW CANTER

Global Chairman, BCMA

Country: UK

Chapter: BCMA Global

BCMA Branded Content Marketing Association UK Eleanor Thornton-Firkin

MELISA ALVAREZ

Head of Content Strategy, El Corte Inglés

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Neil Boorman

ELVIRA PACHECO

Head of Brand and Communications, Leroy Merlin

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Darren Khan

LAURA FONTANET

Director of Marketing, Communications and Fundraising, Acción Contra el Hambre

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Christina Da Silva

NELLY GOCHEVA

Global Head of Content, Apple

Country: UK

Chapter: BCMA UK

BCMA Branded Content Marketing Association UK Alistair Duncan

MARIANA ASCENÇÃO

Global Communications Director, SWORD Health

Country: Potugal

Chapter: BCMA Portugal

BCMA Branded Content Marketing Association UK Christina Da Silva

JACK DYSON

Global Head of Content Strategy, SAP Customer Experience

Country: UK

Chapter: BCMA UK

BCMA Branded Content Marketing Association UK Alistair Duncan

TERESA BURNAY

Business Unit Director Home Care, Personal Care, Beauty & Wellbeing, Unilever

Country: Potugal

Chapter: BCMA Portugal

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