Global Brand Council

The BCMA's Global Brand Council is made up of valued BCMA members from the brand community. The group will meet between 2-4 times per year and is a forum for brands to share insights, best practices and issues facing their specific sectors.

BCMA Branded Content Marketing Association UK CEO Andrew Canter

REBECCA ALLEN

Chair & BCMA Global Board Director


  • Rebecca is a dynamic business leader with almost 20 years of experience in the digital marketing sector, 12 years of which have been in the branded content space both in the UK and globally

  • Having held senior positions spearheading business development and commercial growth at BrightTALK, Outbrain, The Drum, and most recently Codec, she has vast experience working with both B2B and B2C businesses and brands, as well as their agencies

  • In addition to content marketing, she also has a real passion for disruptive technologies that have the potential to supercharge it.

BCMA Branded Content Marketing Association UK Gemma Hitchens

DYLAN WYN PUGH

Head of Commercial, Red Bull

Country: UK

Chapter: BCMA UK

BCMA Branded Content Marketing Association UK Maya Bogle

JULIE DARDOUR

Global Content Strategy & Operations Director, Royal Canin (MARS)

Country: France

Chapter: BCMA France

  • Dylan is a senior commercial leader with more than 20 years’ experience delivering revenue growth for high-profile publishers, brands and agencies

  • He has a proven track record evolving the business models of multi-platform brands and leading teams to generate revenue from multiple lines of business

  • Dylan is passionate about working with purpose-driven brands and creating meaningful relationships with customers

  • This led him to build on his media agency and publisher experience, to head up the commercial team at Red Bull

  • He sits on the marketing management board and leads the commercial growth and marketing expansion of Red Bull's properties in sports, culture, consumer products and media

  • Julie is the Global Content Strategy & Operations Director at Royal Canin, a division of Mars

  • After 15 years in media as Sales and Marketing Directors (Condé Nast group, Vogue, GQ, Glamour) , Libération, Radio Nova), Julie created her own content agency LiGNE 26, dedicated to luxury and lifestyle content

  • She joined Coty Group in 2017 as  Global Content and Digital director for Lancaster beauty and Escada

  • Julie created the first Brand Content MBA in France in 2011 at Sup. De pub, where she regularly gives content marketing classes

  • Julie is Vice President of the BCMA France and this year she is leading the launch of the first Content Observatory in France
BCMA Branded Content Marketing Association UK Chris Sice

GEORGE WEBSTER

Creative Director, HP Studios, Founder, BITW

Country: UK

Chapter: BCMA UK

BCMA Branded Content Marketing Association UK Jadis Tillery

CRISTINA BARBOSA

Head Of Brand & Marcomms, Vodafone Spain

Country: Spain

Chapter: BCMA Spain

  • George has run Content Marketing initiatives both agency side and most recently at HP

  • George is the founder of BITW a creative intelligence platform that helps you find inspiration bullet fast

  • A long time ago, George wrote films for a living, including Valiant, a film that grossed $60 million

  • Subsequently, he spent over 15 years leading content marketing teams both agency and client-side - most recently as the Creative Director at HP

  • Cristina is Head Of Brand & Marcomms of Vodafone Spain.

  • She is a Commercial Law graduate from the CEU San Pablo University and has over 20-years of professional experience.

  • Cristina joined the network operator in October 2013 as Head of Marketing for Personal Costumers. Previuosly, she was leading the Marketing Services and Strategies of Citibank Spain as Director.

  • Between 2001 and 2006 she worked at Aldeasa for its Communication Department as the Loyalty Membership and Customer Service Manager.

  • Her professional debut was at the Gillette Co.’s Marketing Department, where she took on brands like Oral B, Paper Mate and Waterman.

BCMA Branded Content Marketing Association UK Alistair Duncan

RENATO WINNIG

Global Head of Branding & Creative Direction, Natura & Co

Country: Brazil

Chapter: BCMA South America

  • Renato is Global Head of Branding and Creative Direction at Natura & Co (Natura, The Body Shop, Aesop and Avon)

  • His experience is in branding, creative direction, architecture, design, communications and marketing

  • Prior to Natura & Co, he had the opportunity to work and build amazing brands such as Itaú, Coca Cola, Procter & Gamble, and others

  • All of them, together with his studies and practices, shaped and enabled strategic thinking combined with a creative vision oriented towards business growth results and brand equity

  • Natura was twice-awarded the 'company of the year' in branding at Brazil Design Awards with several projects led by Renato

BCMA Branded Content Marketing Association UK Crispin Reed

DANIELA CACHICH

Vice President of Marketing, PepsiCo Foods

Country: Brazil

Chapter: BCMA South America

  • Daniela is Vice President of Marketing at PepsiCo Foods Brazil

  • She is responsible for a Portfolio of brands including Snacks such as Doritos, Lays, Ruffles, Cheetos among others and also leads the areas of Media, Insight, Innovation at PepsiCo Foods Brazil

  • Daniela led the development of the Heineken brand in Brazil leading the operation from 17th to 4th place in importance for the brand in the world

  • Prior to that, she worked for 10 years at Unilever, occupying several positions in Innovation and Marketing, in operations in Latin America and Brazil, where she had experience with major brands such as OMO and Dove

BCMA Branded Content Marketing Association UK Fran Cassidy

BRUCE BILDSTEN

Executive Creative Director, Best Buy

Country: USA

Chapter: BCMA USA

  • Bruce spent over twenty-five years as a copywriter and creative director at Fallon

  • He led brands like BMW, PBS, United Airlines, and Cadillac, while helping to build one of the world's most award-winning creative departments

  • In between his two tenures as ECD at Fallon, he helped create a boutique creative and strategic agency called BREW

  • He joined the iconic Faribault Woolen Mill as a partner and CCO/CMO as it was reborn into a modern heritage brand

  • In 2016 he was invited by his former client, BMW of North America to create a fifteenth-anniversary homage to BMW Films called 'The Escape'

  • After almost a year of acting as a consulting creative director with advertising agencies and directly with brands, he joined Best Buy as their Executive Creative Director, where he's helped this great, resurgent brand create a new voice, identity and advertising campaign

BCMA Branded Content Marketing Association UK Ellen Marzell

CARINA HERMIDA

Senior Director, Media, Sponsorship & Consumer Care, Heineken

Country: Brazil

Chapter: BCMA South America

  • Carina is a Senior Director of Media, Sponsorship and Consumer Care at Heineken Brazil

  • She has great experience in implementing multidisciplinary projects, by leading and developing teams, stimulating a collaborative way of working

  • Her role includes strategic planning and implementing integrated Marketing Campaigns (branding, advertising, promotion, and events)

  • She has high energy, cooperation and responsibility which are present in everything she does, with a high level of commitment

  • Great interpersonal skills to deal with teams, clients, partners and providers, through engaging, training and motivating people to develop their full potential

BCMA Branded Content Marketing Association UK Simon Baker

JAIME VALVERDE COHEN

Corporate Director Of Social Media, MAPFRE

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Adam Harris

ANDREW CANTER

Global CEO, BCMA

Country: UK

Chapter: BCMA Global

  • Jaime currently serves as the Corporate Director of Social Media at MAPFRE, overseeing a team across 50 countries
  • He is an experienced business insight professional in the higher education industry, agencies and insurance.
  • A seasoned research professional, skilled in digital strategy, Web 2.0, and marketing management.

  • Andrew is amongst the leading practitioners in branded content

  • In excess of thirty years of experience in marketing communications

  • Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry

  • Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London - the first Professor of Branded Content - and teaches at the Met Film School

BCMA Branded Content Marketing Association UK Eleanor Thornton-Firkin

MELISA ALVAREZ

Head of Content Strategy, El Corte Inglés

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Neil Boorman

ELVIRA PACHECO

Head of Brand and Communications, Leroy Merlin

Country: Spain

Chapter: BCMA Spain

  • Melisa is Head of Content Strategy at El Corte Inglés

  • Her professional career has been built over 11 years through applying her vision, strategic and digital training to practically all phases of communication: digital consulting, creativity and digital creativity, media and now, brand (Ideup, GRAY, Arroba, Havas and El Corte Inglés respectively)

  • An expert in digital strategy with an omnichannel approach, she currently leads the Content team of El Corte Inglés, creating from the beginning the definition of objectives and global content strategy ECI and also of the different areas/specialties; fashion, home, technology, sports, leisure, processes, style guides and SEO, measurement KPIs

  • She has put in place dashboards, human team, definition of budgets and implementation of projects with production and dissemination of content both in own and third-party media

  • Elvira has 20 years’ experience working in global communications, marketing and branding including working with global brands such as Ford, Telefónica and Leroy Merlin

  • She is currently responsible for branding and the overarching marketing & communications strategy for Leroy Merlin including external communications and leading all marketing campaigns

  • This has included being directly responsible for the branding strategy and developing the Brand Book

  • Recently she has also collaborated on the definition of their brand purpose

  • She has contributed to create the brand's content strategy for strengthening its differentiation and consideration

  • Working alongside the digital and the store's concept team to provide communications and marketing advisory

  • She also works closely with the media teams to enhance 360º difussion strategy within their social media, website and paid media channels, ensuring we deliver quality and relevant communications in alignment values and brand philosophy and in alignment with the corporate’s strategic objectives

BCMA Branded Content Marketing Association UK Darren Khan

LAURA FONTANET

Director of Marketing, Communications and Fundraising, Acción Contra el Hambre

Country: Spain

Chapter: BCMA Spain

BCMA Branded Content Marketing Association UK Christina Da Silva

NELLY GOCHEVA

Global Head of Content, Soho House Group

Country: UK

Chapter: BCMA UK

  • Laura has expertise in leadership of Retail, Telecommunications and Insurances companies

  • She has overseen the leadership of the company's digital transformation project during the past year

  • Previously she was part of the leadership team of the AKI and Leroy Merlin brand merger project

  • Part of the Marketing Team Committees integrating all Communication, Marketing and/or Brand - Directors at Auchan Group: for the following brands: Decathlon, AKI, KIABI, Norauto, Alcampo, Verdecora, Pimkie, Jules, Bricomart and Electro Depot.

  • Nelly has 15+ years experience growing media brands and developing digital marketing and content strategies within start-ups and larger corporations

  • Currently, she is the global head of content at Soho House Group where she oversees digital and content strategy across all business units and sub-brands globally, including Soho House, Soho Home, Health Club, Soho Works, retail, partnerships and events

  • Previously, Nelly was the founding editorial director of T Brand International, the global arm of The New York Times' brand-marketing agency, and held senior positions at Monocle magazine, including head of special projects and publishing, and Toronto bureau chief

  • Organisations and brands she's worked with on consultancy and brand-marketing partnerships include LVMH, Nike, L’Oreal, Chanel, Cartier, Airbnb, UBS, Credit Suisse, Samsung, BMW, Korean Air, Singapore Tourism Board, the City of Rio de Janeiro

BCMA Branded Content Marketing Association UK Alistair Duncan

MARIANA ASCENÇÃO

Senior Communications Manager, Uber

Country: Potugal

Chapter: BCMA Portugal

  • Mariana is the Senior Communications Manager at Uber

  • She is reagarded as one of the most respected, strategic and creative talents in Portugal

  • Previously she was the Communication Co-ordination for Farfetch, the global platform for luxury