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The Branded Content Marketing Association USA Chapter was founded to extend the great work and influence that The BCMA has shown across our ever-evolving industry since it’s inception in 2003. Under the leadership of its President, Sam Zises, the BCMA USA’s mission is for creators to become better marketers, and for brands to become better creators.

12 MONTHS MEMBERSHIP


Influencer / Content Creator $350.00  USD

Individual $1,995.00 USD
Small (2 - 49 employees) $3,995.00 USD

Large (50 + employees) $4,995.00 USD


SAM ZISES

BCMA USA President

Founder & CEO [L]earned Media


  • Social media Wendr founder: subsequently sold and licensed to Budweiser in U.S.A and BlackBerry in Latin America.
  • Experience includes Ogilvy & Mather’s and Big Fuel, where he developed and executed branded content campaigns for clients; American Express, UPS, IBM, Colgate-Palmolive, Fisher-Price, McDonald’s, Yahoo! and KFC.
  • A featured speaker at Google and New York University.
  • A leader of Northeastern University New York City Alumni Chapter, where he graduated with a degree in communications and a concentration in media studies.


BCMA Branded Content Marketing Association USA President Sam Zises

Advisory Board  

  • Accountable for the growth and management of our partnerships.

  • 15 years of digital and social advertising experience.

  • Self proclaimed tart-up junkie. Identifying challenges and problem solving them. 

  • Co-founder of Discovered, an entertainment marketplace.

  • Advisor to The Joint Chiropractic (Rosemead, Hoboken Franchisee), Magnitude Digital and HeroLA.

  • Over twenty-five years as a copywriter and creative director at Fallon.

  • At Fallon, Bruce led brands like BMW, PBS, United Airlines and Cadillac.

  • Led the team that created the ground-breaking BMW Films.

  • Winner of top awards in every advertising award competition, including two Emmys.

  • Co-formed a boutique creative and strategic agency called BREW, working with brands such as; Target, Nordstrom and Red Wing Shoes.


  • Extensive track record of producing content with major feature film and documentary directors.

  • Founded Saville in 1994.

  • Producted projects with widely acclaimed, prominent award-winning documentary and feature filmmakers:

    Martin Campbell (Casino Royale), Barry Levinson (Rain Man), Werner Herzog (Grizzly Man), and many others.

  • Strategically advises & produces creative work for North American, global clients influents Chipotle, Estee Lauder, GE, Ferrero Rocher &Avon.

  • Writer & producer of major motion pictures &  television.

  • Produced “Inside Man”, a film solely from a two sentence idea eventually recognized by the American Film Institute as a Top 10 Films of the Year.

  • Written/Executive Produced TV pilots for every major US Network, including cable networks and currently developing scripted series, documentaries and feature films in collaboration with major brands.

  • BAFTA LA Chief Executive for 5 years.

  • A Career which has embraced TV production & directing in the UK.

  • Commissioner of lifestyle programming at the BBC for UKTV.

  • Worked on Through The Keyhold with Sir David Frost for over a decade.

  • Other credits: BBC MasterChef, ITV This Morning, Michael Parkinson Chat Show and Countdown.

  • Former Head of Branded Content at MEC, working with brands including; Citi Group, Chevron, Visa and Marriott.

  • Executive producer on NBC’s “Running Wild with Bear Grylls”, “Food Fighters” which ran for 2 seasons on NBC. 

  • Previously President of Content Marketing at Electus; changing the way content creators & advertisers interact.

  • Laura spearheaded major deals with brands inc.; Procter & Gamble, Walmart, Unilever, Maybelline, Fiat, Wrigley.

  • Credits include but not limited to: ‘Orbit Dirty Short’; Winner of 2011 Gold Pencil, Silver Clio Award & 2011 Cannes Lions Film Festival shortlist.  ‘Denny’s Always Open’; winner of Bronze Lion at 2012 Cannes Lions Festival. 

  • Leaving the big agency world to start up Brand Arc, his vision was to create a company specialising in BRANDED ENTERTAINMENT.

  • In 2004, Brand Arc became Toyota’s Branded Entertainment Agency.

  • Brand Arc has grown into a thriving Branded Entertainment Agency working with clients like AT&T and Genentech expanding our scope of work to include brand building and strategy, creative development and production, enhanced by social media marketing.

  • Pereira & O’Dell created for Intel & Toshiba three social films where audiences can play a  starring role in the film. The 2nd film “The Beauty Inside” took home an Emmy for “Outstanding New Approach to a Series”; the first time an advertisement had beat regular programming, nabbing 3 of 6 US Grand Prix awards at Cannes Lions.
  • PJ is a best selling novellist whose triology 'Gods of Both Worlds' spent a month as the #1 novel in Brazil in 2015.
  • 1987 PJ’s first internship as a programmer, 1998 founded Brazil’s first digital agency, 2004 became the youngest jury president at Cannes, 2008 founded Pereira & O’Dell; still, he feels he is just getting started.

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