The Branded Content Marketing Association USA Chapter was founded to extend the great work and influence that the BCMA has achieved across our ever-evolving industry. Under the leadership of its President, Sam Zises, the BCMA USA’s mission is for creators to become better marketers, and for brands to become the best creators.

BCMA Branded Content Marketing Association USA President Sam Zises


BCMA USA President

Founder & CEO [L]earned Media

  • Social media Wendr founder: subsequently sold and licensed to Budweiser in U.S.A and BlackBerry in Latin America.
  • Experience includes Ogilvy & Mather’s and Big Fuel, where he developed and executed branded content campaigns for clients; American Express, UPS, IBM, Colgate-Palmolive, Fisher-Price, McDonald’s, Yahoo! and KFC.
  • A featured speaker at Google and New York University.
  • A leader of Northeastern University New York City Alumni Chapter, where he graduated with a degree in communications and a concentration in media studies.

Advisory Board  


Founder & Principal, BehindTheLine Media


Managing Partner Content and Partnerships, North America and Global Director, Media Creativity, Havas Media Group