The Branded Content Marketing Association USA Chapter was founded to extend the great work and influence that The BCMA has shown across our ever-evolving industry since it’s inception in 2003. Under the leadership of its President, Sam Zises, the BCMA USA’s mission is for creators to become better marketers, and for brands to become better creators.
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JL Pomeroy is an entrepreneur, media executive, producer, and strategist with 25 years of leadership experience in the luxury, media and entertainment technology sectors.
Previously, Pomeroy was the Chief Marketing Officer of IMAX Corporation (NYSE: IMAX).
She transformed the global marketing team at IMAX into a strategic and revenue-driving division and was instrumental in IMAX hitting $1 billion global box office gross revenue in 2018 for the first time in its history.
Earlier, Pomeroy served as CEO of JumpLine Group, a brand activation agency she founded in 2002, with offices in New York, Los Angeles, San Francisco and London.
Forging partnerships between entertainment properties and brand clients, JumpLine is the executive producer behind all aspects of the Costume Designers Guild Awards, growing it into the industry’s largest non-televised awards show with 2.5 billion press impressions in 2020.
In 2011, she founded BehindTheLine Media, a production company specialising in premium unscripted content.
There she developed and produced “Live From New York!”— a documentary about 40 years of Saturday Night Live that premiered on opening night at the Tribeca Film Festival and was sold to NBC.
Bruce has spent his entire career as a writer and creative director. He spent over twenty-five years as a copywriter and creative director at Fallon, leading brands like BMW, PBS, United Airlines, and Cadillac, while helping to build one of the world's most award-winning creative departments.
He was the leader of the team that created the ground-breaking BMW Films branded content. In between his two tenures as ECD at Fallon, he helped create a boutique creative and strategic agency called BREW, where he worked with brands like Target, Mini and Red Wing Shoes.
After Fallon, he joined the iconic Faribault Woolen Mill as a partner and CCO/CMO as it was reborn into a modern heritage brand.
In 2016 he was invited by his former client, BMW of North America to create a fifteenth-anniversary homage to BMW Films. Along with two of his partners on the original project at Fallon, they created a small bespoke team to bring this massive production to life. The resulting short film, "The Escape" starring Clive Owen, was awarded Best of Show at the prestigious One Show's One Screen film festival.
After almost a year of acting as a consulting creative director with advertising agencies and directly with brands, he joined Best Buy as their Executive Creative Director, where he's helping this great, resurgent brand create a new voice, identity and advertising campaign.
Extensive track record of producing content with major feature film and documentary directors.
Founded Saville in 1994.
Producted projects with widely acclaimed, prominent award-winning documentary and feature filmmakers:
Martin Campbell (Casino Royale), Barry Levinson (Rain Man), Werner Herzog (Grizzly Man), and many others.
Strategically advises & produces creative work for North American, global clients influents Chipotle, Estee Lauder, GE, Ferrero Rocher &Avon.
Writer & producer of major motion pictures & television.
Produced “Inside Man”, a film solely from a two sentence idea eventually recognized by the American Film Institute as a Top 10 Films of the Year.
Written/Executive Produced TV pilots for every major US Network, including cable networks and currently developing scripted series, documentaries and feature films in collaboration with major brands.
BAFTA LA Chief Executive for 5 years.
A Career which has embraced TV production & directing in the UK.
Commissioner of lifestyle programming at the BBC for UKTV.
Worked on Through The Keyhold with Sir David Frost for over a decade.
Other credits: BBC MasterChef, ITV This Morning, Michael Parkinson Chat Show and Countdown.
Former Head of Branded Content at MEC, working with brands including; Citi Group, Chevron, Visa and Marriott.
Executive producer on NBC’s “Running Wild with Bear Grylls”, “Food Fighters” which ran for 2 seasons on NBC.
Previously President of Content Marketing at Electus; changing the way content creators & advertisers interact.
Laura spearheaded major deals with brands inc.; Procter & Gamble, Walmart, Unilever, Maybelline, Fiat, Wrigley.
Credits include but not limited to: ‘Orbit Dirty Short’; Winner of 2011 Gold Pencil, Silver Clio Award & 2011 Cannes Lions Film Festival shortlist. ‘Denny’s Always Open’; winner of Bronze Lion at 2012 Cannes Lions Festival.
Accountable for the growth and management of our partnerships.
15 years of digital and social advertising experience.
Self proclaimed tart-up junkie. Identifying challenges and problem solving them.
Co-founder of Discovered, an entertainment marketplace.
Advisor to The Joint Chiropractic (Rosemead, Hoboken Franchisee), Magnitude Digital and HeroLA.
Amanda Krentzman is Head of International Original Series at Snap
She oversees the International original series, and works on A-list talent series, scripted and unscripted originals in the US
Prior to Snap, Amanda joined Netflix in February 2016 to form the new team: International Originals
Amanda’s role included taking series from pitch through launch, managing current series, creating relationships with global talent, developing international programming strategies, and building impactful show slates in regions where Netflix looked to deepen the subscriber base
Amanda has worked on series including Club de Cuervos (Season 2-4), Netflix’s first original Spanish language series Casa De Las Flores, the first ½ hour Spanish language dark comedy, Cable Girls (Season 1 & 2), the first Original from Spain, Dark (Season 1 & 2), the first German Original, The Rain (Seasons 1-3), the first Danish Original, The Protector (Seasons 1 and 2), the first Turkish Original, Tidelands, the first Australian Original, B The Beginning, the first Japanese Anime series, How to Sell Drugs Online Fast, and more!
Managing Partner Content and Partnerships, North America and Global Director, Media Creativity, Havas Media Group
Founder Cake’s digital and content division (1999)
One of the early pioneers of viral marketing and brand entertainment
Passionate practitioner of disruptive and non-traditional marketing techniques
Extensive brand experience inc. Nintendo, British Airways, Budweiser, Warner Music, Telefonica and luxury brands
Havas Media Group head of creative technology
Current global lead for media creativity and North American content and partnerships managing partner
Committed to developing meaningful content, made meaningfully
Based in Montreal for 8 months then Puglia, Italy
Above, below, through the line and likes blurring the lines