Branded Content Marketing Association Logo

The BCMA’s UK Chapter is made up of leading practitioners within the branded content industry.


The advisory board includes thought leaders in their respective fields, they give the BCMA added insight into branded content and help us develop our strategic framework and offering to our members.


We are extremely grateful to all of our Advisory Board members who give their time and valuable input throughout the period of their tenure.

12 MONTHS MEMBERSHIP


Influencer / Content Creator £249.00 

Individual £950.00 
Small (2 - 49 employees) £1,995.00

Large (50 + employees) £2,995.00


BCMA Branded Content Marketing Association UK CEO Andrew Canter

ANDREW CANTER

BCMA UK CEO

CCO, Global Living Brands


  • Amongst the leading practitioners in branded content with in excess of thirty years of experience in marketing communications.

  • Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry. 

  • Heavily involved in consulting, selecting & developing suitable branded content projects.

  • Andrew is a member of the IPA's Effectiveness Week Advisory Board and is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners. 

Advisory Board  

  • Gemma works across all B2B commercial clients including Technology, Finance & Energy.

  • Prior to joining the FT, Gemma worked at Signal Noise; part of the Economist Group, focussing on content partnerships.

  • Highlights include; running workshops with the Science Museum & Somerset House, appearing on Radio 4’s show ‘The Fix’.

  • Gemma is now looking at the best ways to create compelling content using FT’s unique data & editorial expertise.

  • Maya champions the need for the advertising industry to transform its models & processes in order to engage consumers with culturally relevant work across multiple markets & channels.

  • Passionate about creativity & technology & how they integrate to address challenges the advertising industry faces.

  • A regular speaker at industry conferences including Cannes Lions, Social Media Week, Ad Week, Media Summit, Web Summit, founders conference, IMVF, NOAH, Silicon Beach, Crowdsourcing Week, ISBA, The Marketing Society & many more.

  • Chris is an experienced international content specialist who develops & manages brand-funded content propositions for brands & rights holders.

  • Current/recent projects include Coca Cola, Johnnie Walker, LG, Unilever, Universal Music International & F1 Rocks.

  • Previously ran content divisions of media businesses for MTV International, United News & Media & Universal Music International’s All The Worlds.

  • Over 15 years experience within marketing from agency & client side Jadis understands the challenges faced by both when creating powerful marketing campaigns.

  • Trusted advisor to celebrities, luxury brands, media outlets, producers & venture capitalists.

  • Former Group Digital Director for the Oakley Capital Group, a London based asset management & financial advisory business with over US $1.3 billion of assets under management.

  • Jadis is also proudly supporting Sir Ben Ainslie’s challenge for the America’s Cup.


  • Joining Splash in January 2016 to drive the overall strategy for the Group globally with specific responsibility for developing their digital & social offers from a client facing, strategic perspective.

  • Founding partner in Spark44; Jaguar & LandRover’s internal agency, where he was MD of the London agency & led the repositioning of Jaguar as the “Alive” brand.

  • Previously Chief Executive of MRM Worldwide London; 2005 - 2009,

  • Founder of the creative and technology agency, Zentropy Partners.

  • Crispin has a well-rounded perspective on brands, having worked in leading global advertising & design agencies in Europe and Asia, brand consultancies & client-side in as Marketing Director in the fine fragrance sector.

  • A regular speaker at conferences including the UK Spa Business Association, the Specialty Coffee Association of America, the Food & Drink Forum in Monaco, the Luxury Marketing Council in Brazil & the World Marketing Forum in Ghana.


  • In excess of 20 years experience in media.

  • Found of Cassidy Media Partnership advising brands on strategy working with clients including Facebook (Emerging Market Strategy), Sky TV (UK and Germany), Channel 4, News International, EGTA, Honda, Barclays, Harrods, The Marketing Society (UK); Canal Digital (Scandinavia); Telenor Broadcast Holdings (Scandinavia); Nationwide Building Society.

  • Director of the Marketing Society & former Marketing Director of Carlton TV.

  • Previous key member of Vodafone’s Brand Operations & Media Group, Ellen was responsible for global agency management. 

  • Roles in International business development at Microsoft Mobile, Nokia, IMG Media, WPP agencies, In-Game Advertising Worldwide & comScore.

  • Over 20 years experience in marketing & media & partnerships.

  • Marzell served as a mentor with The Marketing Academy from 2010 – 2014 & as a judge for the 2014 European Sponsorship Awards.  


  • An industry leader in branded content.

  • Previously set up the Branded Content arm of ITN.

  • Operates the brand agency of cutting edge publisher, TCO.

  • Simons' knowledge of technology, creative, production & activation has led to his work receiving over 35 awards including Gold Cannes Lions & International Content Marketing Awards.

  • A commercial content specialist, bringing extensive multi-platform experience & leading award-winning creative departments.

  • Adam has worked in branded content across a number of industries including Sport, Entertainment, News and Gaming.

  • Prior to Twitch, Adam served as International Creative Director for Time Out where he established the company’s commercial content team in the UK.

  • Responsible for ensuring thought leadership in campaign development for Ipsos MORI.

  • Eleanor has been updating approaches to nurture & measure branded content.

  • A key figure in the development of the BCMA/Ipsos global measurement tool for branded content, an approach which brings together their unique insight & depth of experience in understanding the impact of communications.


  • Prior to TikTok Neil was Content Director at Wieden + Kennedy, he also led creative & strategic content at Mother London.

  • Neils' guiding principle is to populate, never emulate, culture; a combination of inspired creativity, audience insight & rigorous strategy.

  • During his time in advertising, he has led creative content strategy for News UK, Vodafone, Tate, GSK, Volvo, Lucozade & Pantene at Grey, British Gas & O2 at VCCP & now Baileys & Ikea at Mother.


  • Travlrr founder whos'global tech platform focused purely on the Travel & Lifestyle sector.

  • Previously Darren led Genero in the UK & Europe, currently the biggest innovator & disruptor of the video market.

  • Working with some of the most illustrious brands & biggest creative agencies, Genero is able to connect them to its community of over 300,000 filmmakers in 180 countries, creating some of the most engaging, relevant & bespoke content across a multitude of platforms & channels.

  • Prior to this, Darren was Commercial Director at Bauer Media, responsible for creating content partnerships across Television, Magazines, Radio, Digital and Events.

  • Cedar, the creative & commercial content agency, where as MD Christina take charge of day-to-day client activities with a particular focus on innovation.

  • With more than 15 years’ experience within content marketing, Christina has worked with some of UK’s biggest brands, including Tesco, helping clients create & implement effective multi-channel content strategies.


  • CCO of Engine Creative, the creative pillar of Engine where his remit, across the group’s six hundred clients, is to help brands capitalise on the strategic, creative & production opportunities existing when the principles of entertainment are used to help brands pivot away from interruption toward genuine audience engagement.

  • Prior to Engine, Dave spent time in some of the world’s most progressive agencies, including Drum, BBH & M&C Saatchi Sport & Entertainment.

  • Has been instrumental in delivering award winning branded entertainment campaigns for clients including O2, Ballantine’s, Havana Club, Jameson, Orange & Reebok.

  • After 25 years working in commercial television at ITV, the last 5 of which as Planning Director, Simon launched Electric Glue in 2014 with Kevin and Nick.

  • The catalyst was the Yeo Valley rapping farmers campaign, brokered as a direct partnership between the broadcaster, the client and the creative agency, BBH, without a media agency in sight.

  • As a marriage between creativity and media, this campaign set the foundations for Electric Glue's ethos today, "The power of media to make ideas powerful".

  • An international expert in membership, promotional merchandise & influencer marketing.Gordon runs strategy workshops; helping organisations create or revisit their strategic plan as well as looking at new opportunities. Training; including the provision of content for online courses.

  • A Keynote speaker, Gordon has spoken at conferences & events globally, key topics including but not limited to: effectiveness of promotional products, importance of membership & community engagement & latterly the importance & value of influencer marketing for brands.

  • A career which started at Young & Rubicam in London; roles included Broadcast Director & Executive Media Director.

  • Over a 10 year period Greg ran the UIP & Dreamworks media accounts including the launch of Jurassic Park, Mission Impossible & Toy Story.

  • Formerly Managing Partner & eventually MD of Optimedia, MD of the merged ZenithOptimedia, a company with approximately £630m of media billings.

  • Greg has been on the IPA Training & Development Committee, the IPA Client Service Committee and presents at a wide range of industry events.  


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