The BCMA’s UK Chapter is made up of leading practitioners within the branded content industry.


The advisory board includes thought leaders in their respective fields, they give the BCMA added insight into branded content and help us develop our strategic framework and offering to our members.


We are extremely grateful to all of our Advisory Board members who give their time and valuable input throughout the period of their tenure.

12 MONTHS MEMBERSHIP


Influencer / Content Creator £249.00 

Individual £950.00 
Small (2 - 49 employees) £1,995.00

Large (50 + employees) £2,995.00


BCMA Branded Content Marketing Association UK CEO Andrew Canter

ANDREW CANTER

BCMA, Global CEO &

CCO of Global Living Brands


  • Andrew is amongst the leading practitioners in branded content with thirty years of experience in marketing communications.

  • Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry.

  • Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London – the first Professor of Branded Content and has taught at the Met Film School. He also lectures in Branded Content Marketing and regularly speaks at major international conferences.

  • He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts.

Advisory Board  

  • Gemma works across all B2B commercial clients including Technology, Finance & Energy.

  • Prior to joining the FT, Gemma worked at Signal Noise; part of the Economist Group, focussing on content partnerships.

  • Highlights include; running workshops with the Science Museum & Somerset House, appearing on Radio 4’s show ‘The Fix’.

  • Gemma is now looking at the best ways to create compelling content using FT’s unique data & editorial expertise.

  • Maya Bogle is the Co-Founder of Talenthouse, the largest co-creation platform in the world.

  • Talenthouse launched in 2009 and was listed on the Swiss Stock Exchange in March 2022.

  • Maya is driven by the Talenthouse mission to support and nurture creatives at every stage of their career, by giving them access to opportunities for recognition, inspiration, learning, collaboration, and income.

  • She is passionate about democratising access to the creative industries and believes that a great idea can come from anywhere.

  • She's never lost sight of the importance of craft, yet she embraces the many changes that the industry has gone through and the importance of digital in shaping how work is delivered.

  • Maya is a regular speaker at global industry conferences including Cannes Lions, Social Media Week, Advertising Week, Media Summit, Web Summit, f.ounders, NOAH, ISBA, The Marketing Society, Soho House, the Content Marketing Association and many more.

  • Maya also enjoys coaching and mentoring and speaks at numerous educational establishments as well as judging creative awards throughout the industry.

  • Chris is an experienced international content specialist who develops & manages brand-funded content propositions for brands & rights holders.

  • Current/recent projects include Coca Cola, Johnnie Walker, LG, Unilever, Universal Music International & F1 Rocks.

  • Previously ran content divisions of media businesses for MTV International, United News & Media & Universal Music International’s All The Worlds.

  • Over 15 years experience within marketing from agency & client side Jadis understands the challenges faced by both when creating powerful marketing campaigns.

  • Trusted advisor to celebrities, luxury brands, media outlets, producers & venture capitalists.

  • Former Group Digital Director for the Oakley Capital Group, a London based asset management & financial advisory business with over US $1.3 billion of assets under management.

  • Jadis is also proudly supporting Sir Ben Ainslie’s challenge for the America’s Cup.


  • Joining Splash in January 2016 to drive the overall strategy for the Group globally with specific responsibility for developing their digital & social offers from a client facing, strategic perspective.

  • Founding partner in Spark44; Jaguar & LandRover’s internal agency, where he was MD of the London agency & led the repositioning of Jaguar as the “Alive” brand.

  • Previously Chief Executive of MRM Worldwide London; 2005 - 2009,

  • Founder of the creative and technology agency, Zentropy Partners.

  • Crispin has a well-rounded perspective on brands, having worked in leading global advertising & design agencies in Europe and Asia, brand consultancies & client-side in as Marketing Director in the fine fragrance sector.

  • A regular speaker at conferences including the UK Spa Business Association, the Specialty Coffee Association of America, the Food & Drink Forum in Monaco, the Luxury Marketing Council in Brazil & the World Marketing Forum in Ghana.


  • In excess of 20 years experience in media.

  • Found of Cassidy Media Partnership advising brands on strategy working with clients including Facebook (Emerging Market Strategy), Sky TV (UK and Germany), Channel 4, News International, EGTA, Honda, Barclays, Harrods, The Marketing Society (UK); Canal Digital (Scandinavia); Telenor Broadcast Holdings (Scandinavia); Nationwide Building Society.

  • Director of the Marketing Society & former Marketing Director of Carlton TV.

    • Catherine Becker is UK CEO of Freeda Media, a leading social media and branded content publisher
    • Freeda is the most engaged media brand for Gen Z and millennial women to inspire, represent and speak to them through unique content and experiences
    • Catherine has worked in media for over 25 years across media agencies (both network and building her own independent agencies, one of which was sold to VCCP where she was then CEO of VCCP Media), client side at Electronic Arts as EU head of media, and with media owners
    • In that time she has developed many award winning campaigns across branded content, advertising and media
    • She is also passionate about equality, diversity and inclusion through her work as a member of WACL as well as with EA and now Freeda
    • This year she was awarded Ad Age Leading Women Award - recognised as one of the top 50 women in US and Europe across marketing, advertising and media
  • An industry leader in branded content.

  • Previously set up the Branded Content arm of ITN.

  • Operates the brand agency of cutting edge publisher, TCO.

  • Simons' knowledge of technology, creative, production & activation has led to his work receiving over 35 awards including Gold Cannes Lions & International Content Marketing Awards.

  • A commercial content specialist, bringing extensive multi-platform experience & leading award-winning creative departments.

  • Adam has worked in branded content across a number of industries including Sport, Entertainment, News and Gaming.

  • Prior to Twitch, Adam served as International Creative Director for Time Out where he established the company’s commercial content team in the UK.

  • Responsible for ensuring thought leadership in campaign development for Ipsos MORI.

  • Eleanor has been updating approaches to nurture & measure branded content.

  • A key figure in the development of the BCMA/Ipsos global measurement tool for branded content, an approach which brings together their unique insight & depth of experience in understanding the impact of communications.


  • Prior to TikTok Neil was Content Director at Wieden + Kennedy, he also led creative & strategic content at Mother London.

  • Neils' guiding principle is to populate, never emulate, culture; a combination of inspired creativity, audience insight & rigorous strategy.

  • During his time in advertising, he has led creative content strategy for News UK, Vodafone, Tate, GSK, Volvo, Lucozade & Pantene at Grey, British Gas & O2 at VCCP & now Baileys & Ikea at Mother.


  • Travlrr founder whos'global tech platform focused purely on the Travel & Lifestyle sector.

  • Previously Darren led Genero in the UK & Europe, currently the biggest innovator & disruptor of the video market.

  • Working with some of the most illustrious brands & biggest creative agencies, Genero is able to connect them to its community of over 300,000 filmmakers in 180 countries, creating some of the most engaging, relevant & bespoke content across a multitude of platforms & channels.

  • Prior to this, Darren was Commercial Director at Bauer Media, responsible for creating content partnerships across Television, Magazines, Radio, Digital and Events.

  • Cedar, the creative & commercial content agency, where as MD Christina take charge of day-to-day client activities with a particular focus on innovation.

  • With more than 15 years’ experience within content marketing, Christina has worked with some of UK’s biggest brands, including Tesco, helping clients create & implement effective multi-channel content strategies.


  • Dave is a Consultant and former CCO of Engine Creative, the creative pillar of Engine where his remit, was to help brands capitalise on the strategic, creative & production opportunities to help brands pivot away from interruption toward genuine audience engagement.

  • Prior to Engine, Dave spent time in some of the world’s most progressive agencies, including Drum, BBH & M&C Saatchi Sport & Entertainment.

  • Has been instrumental in delivering award winning branded entertainment campaigns for clients including O2, Ballantine’s, Havana Club, Jameson, Orange & Reebok.

  • After 25 years working in commercial television at ITV, the last 5 of which as Planning Director, Simon launched Electric Glue in 2014 with Kevin and Nick.

  • The catalyst was the Yeo Valley rapping farmers campaign, brokered as a direct partnership between the broadcaster, the client and the creative agency, BBH, without a media agency in sight.

  • As a marriage between creativity and media, this campaign set the foundations for Electric Glue's ethos today, "The power of media to make ideas powerful".

  • An international expert in membership, promotional merchandise & influencer marketing.Gordon runs strategy workshops; helping organisations create or revisit their strategic plan as well as looking at new opportunities. Training; including the provision of content for online courses.

  • A Keynote speaker, Gordon has spoken at conferences & events globally, key topics including but not limited to: effectiveness of promotional products, importance of membership & community engagement & latterly the importance & value of influencer marketing for brands.

  • A career which started at Young & Rubicam in London; roles included Broadcast Director & Executive Media Director.

  • Over a 10 year period Greg ran the UIP & Dreamworks media accounts including the launch of Jurassic Park, Mission Impossible & Toy Story.

  • Formerly Managing Partner & eventually MD of Optimedia, MD of the merged ZenithOptimedia, a company with approximately £630m of media billings.

  • Greg has been on the IPA Training & Development Committee, the IPA Client Service Committee and presents at a wide range of industry events.  


  • Tanya is an award winning commercial marketeer and media executive with over 15 years of leadership experience

  • She cut her teeth working at world leading advertising and communications agencies, including Saatchi and Saatchi, BD-NTWK and Iris Worldwide, with clients such as Coca-Cola, Apple and Bacardi

  • She joined JumpLine Group in 2021 having spent the last decade in the entertainment industry working for The Walt Disney Company, ODEON Cinema GROUP (OCG) and AMC International

  • In her last role she spearheaded the first of its kind global partnership strategy for OCG and AMC with both Studio, Media, Brand and F&B partners across EMEA and USA.

  • In 2020, she was voted one of the top 50 Female Executives in Global Cinema

  • A storyteller at heart, her superpower is forming and maintaining relationships with collaborators and being able to see the connective tissue between brands, artists, creators and media owners to create experiences that have a lasting impact commercially and for people and planet

  • She is a founding member of the UK Partnership Panel