South Africa is a rapidly expanding market for branded content. The South African BCMA Chapter has been established by a leading group of practitioners and include like-minded professionals who are passionate about all things content.  The use of branded content is growing exponentially & we believe that engaging with other chapters around the globe is a good way to share & at the same time learn.

BCMA Branded Content Marketing Association South Africa Chairma Spero Patricios


BCMA South African Chairman

MD, Launch Factory

  • Spero is recognised as an advertising heavyweight.

  • Over 30 years of industry experience.

  • An accumulation of numerous awards including Loeries, London International, New York as well as Greek Businessman of the Year which was awarded by ex-South African president Nelson Mandela.

  • Spero was responsible for Launching Coca Cola in Dubai, Bahrain & Dubai when Coca Cola was introduced to the Middle East.

  • Member of the highly acclaimed Loeries Awards Committee, South Africa’s premier awards ceremony and in 2006 was

  • Elected to sit on the Loeries Awards chairing the experiential category.

  • A founding member & Chairman of the Experiential Association of South Africa – EXASA