BCMA Portugal

The BCMA Portugal Chapter has been established with the help of leading practitioners and will include like-minded professionals who are passionate about building on the success of recent branded content campaigns in the region.


Influencer / Content Creator €249.00 

Individual €400.00
Corporate €1,500.00

BCMA Branded Content Marketing Association  South American Chairwoman Patricia Weiss


BCMA Portugal Chairwoman

Head of Branded Entertainment & Content, Strategic Consultant of Brand Storytelling, Brand Purpose & Culture at the international collective ASAS.br.com

  • Advisory Board Council Member of Women In Marketing UK; Advisory Board Member and invited lecturer of Branded Entertainment & Content, Brand Storytelling & Purpose at IED Masterbrand Communication School in Milan, Italy

  • Creator, Coordinator and Lecturer of the first Bootcamp in the world, a 3 months course of Branded Entertainment & Content of Miami Ad School. International speaker and Branded Entertainment & Content Masterclass teacher across many countries like France, Italy, Portugal, USA, Mexico, Africa, Latin America region

  • Creator and Curator of the First Branded Content and Brand Storytelling Post Graduation in Brazil, at University Senac, launched in 2016;

    With 34 years on the Marketing and Advertising business, worked on the Marketing side at McDonald’s and Citibank, at the main Ad agencies such as Ogilvy, Africa, DM9DDB, McCann Erickson, Head of Branded Content at Abril Group, Co-founded the British M&C Saatchi agency in Brazil, and Leo Burnett as the SVP Head of Planning & Integrated Experiences Latin America

  • Collaborating author with published essays on the Americans Branding Strategy Insider, MusebyClio, Contently, Brandchannel, LIA Insider, and AdNews, Meio&Mensagem in Brazil

  • A Branded Content & Entertainment judge of the following international Festivals: Cannes Lions, CLIO Awards, London Awards - LIA, Brand Film Awards NYC (by Campaign), The Drum Content Awards in London, Lisbon Ad Festival, FIAP Festival, A-List Hollywood Awards 2017/19, Dubai Lynx (Cannes Lions Group), at Cristal Festival in France and also a member of their Branded Entertainment Academy and speaker, at BE Awards in Australia for two years, The Gerety Awards, Festival of Media Miami, Effie Awards.

Advisory Board  

BCMA Branded Content Marketing Association UK Alistair Duncan


Director General Commercial, Cofina Media

BCMA Branded Content Marketing Association UK Alistair Duncan


Head Of Marketing, Lydia

  • Luís Ferreira is the Director General Commercial, Cofina Media

  • He is regarded as one of the most respected and recognised talents in Portugal

  • A great executive with broad experience working on the development of strategic initiatives to help brands increase the powerful connections with the audience through effective and relevant content

  • Previously, he was at the Global Media Group as the Directorate-General for Trade
  • He has also worked at Pressmundo, as Commercial Director, and Lusomundo Media, where he was also at the head of the Commercial Department
  • Inês is one of the leading talents in Portugal

  • Previously she was the Brand Marketing manager at Heineken Brazil

  • Following this Inês moved to become Brand Manager of Heinz Iberia

  • She then took up a role as the Senior Marketing Manager at Uber Portugal

  • She was then Marketing VP of Kitch Food before taking up her current position as Portugal’s Country Manager and Head of Marketing of the French fintech company Lydia

  • Inês is an executive with a very open mindset and broad experience in marketing & sales, strategic marketing, communication and consumer practices

  • A very talented pioneering and disruptive professional who loves Branded Content

BCMA Branded Content Marketing Association UK Alistair Duncan


Global Communications Director, SWORD Health

BCMA Branded Content Marketing Association UK Alistair Duncan


Partner & Creative Director, MSTF Partners

  • Mariana is the Global Communications Director at SWORD Health

  • Prior to this she was the Senior Communications Manager at Uber

  • She is reagarded as one of the most respected, strategic and creative talents in Portugal

  • Previously she was the Communication Co-ordination for Farfetch, the global platform for luxury 
  • With a degree in Architecture from Universidade Lusíada, he had a brief stint in the world of Architecture before starting to work as an Art Director at Publicis Ciesa in 1997

  • He followed Young & Rubicam, then went to TBWA-EPG, returning in 2000 to Young & Rubicam as Creative Director

  • This was before founding MSTF Partners in 2003

  • Since then, the agency has established itself at national and international level with works of high notoriety and effectiveness for MEO, TMN, EDP, BPI, CTT, Banco CTT, Turismo de Portugal, Mimosa, FPF, among others

  • Throughout her career, she has won more than four hundred national and international awards, with a highlight for Partners having been elected Agency of the Year 7 times at CCP

  • It aims to make Partners an international reference

  • Father of the best 5 children in the world.

BCMA Branded Content Marketing Association UK Alistair Duncan


CEO, IPG Mediabrands Portugal

BCMA Branded Content Marketing Association UK Alistair Duncan


Head Of Advertising, Project Manager, BRO Cinema

  • With a degree in Business Management and Administration from ISEG - Instituto Superior de Económica de Gestão, Alberto Rui Pereira is currently CEO of IPG Mediabrands Portugal (IPGMB), with extensive experience and in-depth knowledge of the advertising market in Portugal

  • After being a Market Research Consultant at Norma SA for 8 years, he was then more than 10 as Strategic Planning Director at Lintas (now Lowe)

  • He joined the IPGMB Group in 1999 as Director of Customer Service at the Initiative, occupying the position of General Director in 2002

  • After 12 years of consolidated experience and leadership of one of the main media agencies in the national market, in 2013 he was invited to the post of CEO of IPG Mediabrands in Portugal, a group that integrates the media agencies Initiative and UM and the specialised units Cadreon, Magna, Reprise and Society

  • In addition to being the leader of one of the main media groups operating in Portugal, he carries out other activities related to the Portuguese advertising market, in which the Presidency of APCT - Portuguese Association for the circulation and circulation control and APAME - Associação Portuguesa stands out. of Media Agencies. He is also Vice-President of APAP - Portuguese Association of Advertising, Communication and Marketing Agencies since 2014

  • He was also a University professor in the areas of Market Studies, Media, Advertising and Communication and a consultant in the area of ​​Political Surveys of the Regulatory Entity for Social Communication

  • João Belmar is a multifaceted professional with extensive experience in the advertising market. In his professional career, Belmar has worked on different fronts of the creative segment, acquiring strong skills in management,strategy, entrepreneurship, branding, communication and public relations

  • Together with Mario and Pedro Patrocínio, he founded the Advertising Department of BRO CINEMA 4 years ago, developing and leading audiovisual projects for national and international renowned brands such as TAP, GALP, NOS, SAGRES, SUMOL, VODAFONE, AMORIM, L´ORÈAL, NIKE, MERCEDES, RED BULL, among others

  • As the director of the advertising film department and project manager, Belmar is responsible for keeping up with the latest global trends in his client's segment and in the global audiovisual sector, ensuring that projects keep up with the change of times - addressing a strong component of creativity and innovatio

BCMA Branded Content Marketing Association UK Alistair Duncan


Content Director For Brand Growth, Impresa

BCMA Branded Content Marketing Association UK Alistair Duncan


Founder, Talent Everywhere

  • Mónica Serrano is the Content Director For Brand Growth at Impresa Group

  • She heads up their Commercial Content unit for Brand Development

  • She is a senior executive with broad experience building powerful connections through effective and relevant content
  • Prior to this Mónica was Chief Marketing Officer of L'Oreal
  • Bruno Pinhal is the founder of Talent Everywhere

  • Prior to this he was a commercials, film and TV series director at MOJO Content

  • He also directed, short films, music videos and documentaries

  • He is currently working in the development of fiction projects, TV series, feature films, and Branded Content films

    He has filmed in countries like Spain, Turkey, South Africa, France, Germany, Uruguay, Argentina, Chile, USA, and Brazil

    He has won prizes of international prestige like: Epica, Eurobest, Cannes Lions, Fiap or Mobius. I was once nominated for Director of the Year by CCP (Portugal Creatives Club), and for director of the year, by the “El Ojo Ibero-American festival”.

  • He has also have been nominated for the International Emmy Awards, for the opening of a soap opera

BCMA Branded Content Marketing Association UK Alistair Duncan


Managing & Creative Partner, Havas Sports & Entertainment Portugal

  • Ana Roma Torres is the Managing & Creative Partner at Havas Sports & Entertainment Portugal

  • She is one of the most respected, recognised and awarded creative talents in Portugal

  • She has great vision and mindset, alongside an inspiring background

  • Ana has expertise in creating meaningful Branded Content initiatives

BCMA Branded Content Marketing Association UK Alistair Duncan


Business Director, Observador

  • Isabel Martins Marques is the Business Director in Observador On line since the beginning 2014

  • She Graduated in Management and, Pos Graduated in Marketing
  • Prior to this she was Print and Digital Business Director,  2011-2014 in one of the most relevant newspaper in Portugal,  Público, Comunicação Social S.A

  • Previously, she was the New Business Manager, 2010-2011 in one of the most awarded digital agency, Fullsix Portugal (Havas Group)

  • She was Online Advertising Manager at Sonaecom between 2008-2010

  • She was Online Advertising Manager at Media Capital Group between 2004-2008

BCMA Branded Content Marketing Association UK Alistair Duncan


Category Lead, Skin Care & Skin Cleansing, Unilever

BCMA Branded Content Marketing Association UK Alistair Duncan


Brand & Communication SVP, NOS SGPS

    • Sofia Bargiela is the category lead for skin care and skin cleansing at Unilever Portugal

    • She is a passionate brand builder, motivated to bring value to consumers and sustainable growth through a winning Marketing mix

    • Sofia is highly results-driven, with strong leadership skills and a track record in leading complex European projects with cross functional teams

  • Rita Torres-Baptista, is a marketing professional with 20+ years experience in Business Development, Brand Management and Integrated Marketing Communications

  • A consistent yet diversified thread throughout her career has been leading high performance teams in developing marketing solutions and business projects in Telco & Entertainment, Banking, FMCG Retail, e-Commerce and Advertising

  • In these roles, she has held senior level positions managing in multi-cultural geographies and rich-complex change management contexts

  • Curious and creative by nature, Rita decodes consumer and market trends

  • A structured and strategic thinker, she frames the smallest insights into big ideas and brings them to successful implementation

  • Rita believes in (relevant) shared purpose and clarity as the biggest unlockers of performance in diverse and cross functional teams

BCMA Branded Content Marketing Association UK Alistair Duncan


Brand PR & Media Relations, Super Bock Group

BCMA Branded Content Marketing Association UK Alistair Duncan


Marketing Director - Beer PT, Super Bock Group

    • Janin Moreira is responsible for Brand PR & Media Relations at Super Bock Group

    • Super Bock Group is the largest Portuguese beverages company with a multi-brand, multi-market strategy, whose core business is based on its operations in the Beer and Bottled water businesses

    • Previously she was the PR & Communications executive at Lidl
  • Bruno Albuquerque is the Marketing Director of Super Bock Group

  • He is a multifaceted, entrepreneurial manager with an excellent track record in the FMCG industry

  • He achieved an MBA and has extensive experience in marketing strategy, business development, project management and commercial leadership

BCMA Branded Content Marketing Association UK Alistair Duncan


Marketing & Brand Director, EDP

BCMA Branded Content Marketing Association UK Alistair Duncan


Executive Creative Director and Partner at Uzina, President at Clube Criativos Portugal

    • Catarina Barradas is the Marketing and Brand Director at global energy company, EDP

    • Prior to this she led The Walt Disney Company’s Marketing in Portugal, a position she already held when the company was called Fox Networks Group
    • Catarina has a degree in Civil Engineering from Instituto Superior Técnico, having started her professional career as a designer

    • In the late 90s, she moved to the world of multimedia, having studied cinema in New York, at the American Film Academy, and worked on several projects related advertising

    • In 2007, she moved to Fox Networks Group Portugal, where she worked on brands such as Fox, Fox Life, Fox Comedy, Fox Crime and Fox Movies, National Geographic, 24Kitchen or Disney+

    • She also completed an Executive MBA at AESE/IESE and became vice-president of APPM – Portuguese Association of Marketing Professionals

  • Susana Albuquerque is the Executive Creative Director at Uzina, a portuguese independent agency

  • Previously she was Group Creative Director at DDB Madrid and ECD at Y&R Madrid

  • Prior to that, she worked in Portugal as a creative director at Lowe/Lintas and Bates

  • In Spain, she has led work for BBVA, Famosa, Telefónica, Opel, Ausonia, Dodot and Telepizza

  • In Portugal, major brands she's worked for include Ikea, Planta, Vaqueiro, Knorr, Magnum, Olá, Axe, Rexona, Skip, Intermarché, Audi, Vespa, as well as local portuguese brands in banking, insurance, telcoms, beer and pro-bono associations

  • Her major awards include Cannes (2 silver, 1 bronze, 14 shortlist), New York Festival (1 silver, 1 Bronze and 3 shortlist), Epica (1 bronze, 2 Shortlist), ADC/E (1 nomination), El Sol (1 gold, 3 bronzes), El Ojo (5 gold, 4 silver, 3 bronze), Clube de Criativos//Portuguese Creative Club awards (7 gold, 14 silver and 13 bronze) and Eficácia//Local Effie awards (3 silver, 2 bronze)
BCMA Branded Content Marketing Association UK Alistair Duncan


Director, FUSE,

Omnicom Media Group Portugal

BCMA Branded Content Marketing Association UK Alistair Duncan


Global Marketing Director Stella Artois, Anheuser-Busch, InBev

    • Mariana Lorena is the Director at FUSE, Omnicom Media Group's

      content, experience and activation agency

    • She is a very experienced professional, responsible for the leadership, management of content and brand activation
    • Mariana develops creative and strategic content proposals including brand experiences, digital solutions, influencer marketing and profile management.
  • André Amaral is the Global Marketing Director Stella Artois at Anheuser-Busch InBev

  • Prior to this Andre was the marketing director for Camden Town Brewery in London, one of the small brewers that was at the forefront of the UK’s craft beer revolution
  • Amaral has plenty of experience in the beer industry, having worked on AB-InBev brands including Budweiser, Leffe, Corona and Stella Artois for more than eight years

  • He is a big believer in the power of creativity to solve business problems and is not afraid to take risks to get the brand noticed

BCMA Branded Content Marketing Association UK Alistair Duncan


Branded Content Director, GroupM

BCMA Branded Content Marketing Association UK Alistair Duncan


Marketing & Communication Manager, Sociedade Ponto Verde

    • Rita Sobral is the Branded Content Director at GroupM

    • She is responsible for content creation and development across the group
    • GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX

    • By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for their clients wherever they do business

  • Teresa Cortes is the Marketing & Communication Manager at Sociedade Ponto Verde

  • She is a marketing manager with extended experience of working in the sustainability and environmental services industry

  • Teresa is a highly creative professional, dedicated and orientated towards achieving goals with efficient and monitored results

  • She believes in the power of a brand influencing the market and society through strong and dedicated relations between employers, clients and suppliers.

BCMA Branded Content Marketing Association UK Alistair Duncan


BCMA Branded Content Marketing Association UK Alistair Duncan


Branded Content Manager, Betclic Group

    • Ricardo is

    • He is a dynamic, results-driven senior marketing Executive with 20 years experience in launching new products and services across Europe, Latam and USA
    • A tech savvy, innovative leader fascinated with behavioral science and how it's transforming marketing and business in general
  • Francisco is the Branded Content Manager at Betclic Group

  • Betclic is a European online gaming company providing millions of players with the ability to express their passion for Sport and Horse-racing betting, Poker and Casino Games

  • They are driven by an unyielding passion for entertainment with a constant goal to offer accessible and top class products/games to their valued customers via diverse and internationally famous brands