BCMA Brazil

The BCMA Brazil Chapter has been established with the help of leading practitioners and will include like-minded professionals who are passionate about building on the success of recent branded content campaigns in the region.


12 MONTHS MEMBERSHIP


Influencer / Content Creator €249.00 

Individual €400.00
Corporate €1,500.00


BCMA Branded Content Marketing Association  South American Chairwoman Patricia Weiss

PATRICIA WEISS

BCMA Brazil Chairwoman

Head of Branded Entertainment & Content, Strategic Consultant of Brand Storytelling, Brand Purpose & Culture at the international collective ASAS.br.com



  • Advisory Board Council Member of Women In Marketing UK; Advisory Board Member and invited lecturer of Branded Entertainment & Content, Brand Storytelling & Purpose at IED Masterbrand Communication School in Milan, Italy

  • Creator, Coordinator and Lecturer of the first Bootcamp in the world, a 3 months course of Branded Entertainment & Content of Miami Ad School. International speaker and Branded Entertainment & Content Masterclass teacher across many countries like France, Italy, Portugal, USA, Mexico, Africa, Latin America region

  • Creator and Curator of the First Branded Content and Brand Storytelling Post Graduation in Brazil, at University Senac, launched in 2016; With 34 years on the Marketing and Advertising business, worked on the Marketing side at McDonald’s and Citibank, at the main Ad agencies such as Ogilvy, Africa, DM9DDB, McCann Erickson, Head of Branded Content at Abril Group, Co-founded the British M&C Saatchi agency in Brazil, and Leo Burnett as the SVP Head of Planning & Integrated Experiences Latin America

  • Collaborating author with published essays on the Americans Branding Strategy Insider, MusebyClio, Contently, Brandchannel, LIA Insider, and AdNews, Meio&Mensagem in Brazil

  • A Branded Content & Entertainment judge of the following international Festivals: Cannes Lions, CLIO Awards, London Awards - LIA, Brand Film Awards NYC (by Campaign), The Drum Content Awards in London, Lisbon Ad Festival, FIAP Festival, A-List Hollywood Awards 2017/19, Dubai Lynx (Cannes Lions Group), at Cristal Festival in France and also a member of their Branded Entertainment Academy and speaker, at BE Awards in Australia for two years, The Gerety Awards, Festival of Media Miami, Effie Awards.

Advisory Board  

BCMA Branded Content Marketing Association UK Alistair Duncan

RENATO WINNIG

Global Head of Branding & Creative Direction, Natura & Co


BCMA Branded Content Marketing Association UK Crispin Reed

DANIELA CACHICH

Vice President BU Future Beverages and Beyond Beer at Ambev South America


  • Renato is Global Head of Branding and Creative Direction at Natura & Co (Natura, The Body Shop, Aesop and Avon)

  • His experience is in branding, creative direction, architecture, design, communications and marketing

  • Prior to Natura & Co, he had the opportunity to work and build amazing brands such as Itaú, Coca Cola, Procter & Gamble, and others

  • All of them, together with his studies and practices, shaped and enabled strategic thinking combined with a creative vision oriented towards business growth results and brand equity

  • Natura was twice-awarded the 'company of the year' in branding at Brazil Design Awards with several projects led by Renato

  • Daniela is Vice President BU Future Beverages and Beyond Beer at Ambev South America

  • Prior to this she was Vice President of Marketing at PepsiCo Foods Brazil

  • She was responsible for a Portfolio of brands including Snacks such as Doritos, Lays, Ruffles, Cheetos among others and also leads the areas of Media, Insight, Innovation at PepsiCo Foods Brazil

  • Daniela led the development of the Heineken brand in Brazil leading the operation from 17th to 4th place in importance for the brand in the world

  • Prior to that, she worked for 10 years at Unilever, occupying several positions in Innovation and Marketing, in operations in Latin America and Brazil, where she had experience with major brands such as OMO and Dove

BCMA Branded Content Marketing Association UK Ellen Marzell

CARINA HERMIDA

Senior Director, Media, Sponsorship & Consumer Care, Heineken

BCMA Branded Content Marketing Association UK Ellen Marzell

GABRIELA ONOFRE

Chief Marketing Officer, Unico IDtech

  • Carina is a Senior Director of Media, Sponsorship and Consumer Care at Heineken Brazil

  • She has great experience in implementing multidisciplinary projects, by leading and developing teams, stimulating a collaborative way of working

  • Her role includes strategic planning and implementing integrated Marketing Campaigns (branding, advertising, promotion, and events)

  • She has high energy, cooperation and responsibility which are present in everything she does, with a high level of commitment

  • Great interpersonal skills to deal with teams, clients, partners and providers, through engaging, training and motivating people to develop their full potential

  • Gabriela Onofre is Chief Marketing Officer at Unico IDtech

  • Previoulsy she worked at the multinationals P&G and J&J where she learned the strength of reputation and how to build great culturally relevant brands

  • Without fear of challenges, she loves meeting people, cultures, the world and, therefore, she is always in search of new knowledge that can add to her personal and professional life

  • Her move to the world of startups was part of this renewal of knowledge

  • She believes that different backgrounds, experiences and visions make innovative and disruptive teams

BCMA Branded Content Marketing Association UK Ellen Marzell

MARCELO NOGUEIRA

Executive Creative Director,

AlmapBBDO

BCMA Branded Content Marketing Association UK Ellen Marzell

CLAUDIA NEUFELD

Vice President Marketing, The Walt Disney Company

  • Nogueira started out as a film editor and began his creative career as an intern at AlmapBBDO, where he worked for five years as a copywriter

  • After this period, he joined the creative team at F/Nazca Saatchi&Saatchi for another six years and a half. In 2010 he returned to AlmapBBDO, where he is still working as a Creative Director

  • He was present for the company’s four years as Agency of the Year at Cannes

  • Over his nineteen years in the business, he has won a number of major national and international awards, including 71 Lions at the Cannes Festival, 5 Gold Clios, 1 Grand Clio, 6 Gold Pencils at The One Show, 20 Pencils at D&AD and 6 Effies

  • Nogueira was the 2nd most awarded creative director in Cannes Lions two times in a row (2016 and 2017) and also 9th in 2015, according to the Cannes Global Creativity Report

  • He can also put together a Rubik’s cube in under 5 minutes, but, to this day, has still not memorized his seven times table.

  • Claudia has 22 years of professional experience with high responsibility positions in Marketing in one of the biggest worldwide FMCG (Unilever), a stationery market leader (Faber-Castell), a Brazilian e-commerce retailer (Digipix) and the biggest entertainment company in Brazil (The Walt Disney Co)

  • Seasoned Marketing Vice-President of entertainment businesses at Walt Disney Co Brasil (Cinema, TV, Events, General Entertainment, Family-Kids and Sports working with Disney, Fox and ESPN brands)

  • Communication and Media: advertising, media campaigns, online media, digital, social, activation promotions, events, brand building, budgeting and PR - spokesperson both externally and internally. Market research and customer service accountability - deep consumer understanding

  • Expert in FMCG Personal Care/Cosmetics categories. Accountability for local, regional LATAM and global long term strategic plans for personal care categories - Unilever.

BCMA Branded Content Marketing Association UK Ellen Marzell

HUGO VEIGA

Global Chief Creative Officer, AKQA

BCMA Branded Content Marketing Association UK Ellen Marzell

CAROLINA SEVCIUC

Digital Transformation, Innovation & Sustainability, Néstle

  • Hugo Veiga is one of the main faces of Brazil’s new generation of creative leadership

  • After being recognised as the Year's best copywriter at the 2013 Cannes Lions, he co-found the AKQA São Paulo studio

  • Since then, he led creative projects for innovative brands and artists like Usher, Elton John and Lady Gaga in what has been a magical journey

  • AKQA São Paulo was named WPP's Happiest Office in the world in 2018, Cannes Lions Latin America Agency of the Year in 2019 and One Show Latin America Agency of the Year in 2020

  • The studio has also won a Grand Clio for three different clients during three consecutive years

  • Among Hugo's body of work are 3 Cannes Lions Grand Prix: "Dove Real Beauty Sketches", "Air Max Graffiti Stores" and "Bluesman"

  • Individually, he was named 2019 Best Creative Director in Brazil by PropMark, one of the main Brazilian industry media outlets, made 2 TEDx Talks and has been a jury member and speaker at several International Festivals.

  • Carolina is the head of Digital Transformation, Innovation & Sustainability at Néstle

  • She is an executive with broad experience in marketing & sales, strategic marketing and consumer insight focus

  • Recognised as a resilient entrepreneur and a strong multifunctional team leader with ability to think strategically, constantly innovate, while focus in improve the profitability

  • She has lived abroad in France, London and Switzerland, works on daily bais with international Team - Europe and Latam

  • Carolina is interested in Innovation, Startups, General Management and People development

BCMA Branded Content Marketing Association UK Ellen Marzell

IAN BLACK

Founder & CEO, New Vegas Agency

BCMA Branded Content Marketing Association UK Ellen Marzell

MARIANA NOVAES

Director Of Marketing & Operations, Globo

  • I think the best way to describe who I am is to share the purpose of my work: To reimagine and deconstruct the ways we think and act about work and life as a whole, from a diversity of perspectives, giving people the right path to dream properly and make it real, prosper and in balance with the world essential and urgent needs

  • After struggling for 14 years in a lot of underrated jobs for, in 2007 I arrived in the advertising world without any knowledge about its idiosyncrasies, and I think that was the main reason that kept myself näive, dumb and unaware enough to create my own agency just 3 years after my firs job as content analyst

  • The last 8 years were the best school of business and human relations I could ever imagine or afford, and it shaped myself to become a leader that is a hard believer that the true revolution demands new ways of thinking and doing through the perspectives of those people the advertising agencies and marketing departments insists to marginalize in a shut-up-and-consume-only loop of empty concepts and promises

  • Mariana is the Director Of Marketing & Operations, Globo

  • She is a professional with over 20 years of experience in Marketing, Digital, Media, Communication, Research and New Business

  • Knowledgeable in the telecommunications, media, entertainment and audio visual market with a focus on brand innovation, communication strategy, marketing planning and digital products

  • Profile with a strong drive for innovation and people management

BCMA Branded Content Marketing Association UK Alistair Duncan

THAIS SOUZA

Marketing Director, AkzoNobel

BCMA Branded Content Marketing Association UK Ellen Marzell

FERNANDA M. SCHMID

Field Marketing Senior Director Mercado Livre & Mercado Pago

  • Thaís is the Marketing Director of AkzoNobel

  • She is a passionate marketer with 12+ years experience in Strategy, Marketing and Communications in Europe and South America

  • Fluent in Portuguese, English and Spanish.
    Expert in B2B and keen to drive excellence across the different marketing areas

  • Fernanda is the Field Marketing Senior Director Mercado Livre & Mercado Pago

  • She is a marketing & sales FMCG Professional with 15 years of experience in in leading multinational organisations in Fashion, Foods, Home, Personal Care Categories

  • She has a consistent track record of over-delivering in fast-paced and highly competitive business environments

  • Fernanda is an assertive decision-maker with strong analytical skills

  • She is experienced in developing complex end-to-end strategies and business cases

  • She inspires people to overcome challenges and cultural differences to deliver high performance results

BCMA Branded Content Marketing Association UK Alistair Duncan

SABRINA SALGADO

Head Of Global Brand And Trade Strategy, LATAM Airlines

BCMA Branded Content Marketing Association UK Ellen Marzell

CONSTANZA NOVILLO

Marketing Director, Brasil & LATAM, ASICS

  • Sabrina is the Head Of Global Brand And Trade Strategy for LATAM Airlines

  • She is responsible for the global brand, content and trade strategy in throughout Latin America, the United States and Europe
  • Sabrina has a postgraduate degree in International Business and an MBA in Business Management

  • Previously she has worked for companies such as Santander, Grupo RBS, Grupo Globo, WarnerMedia and Record

  • Constanza is Argentine-raised, California-educated, a Brazilian-enthusiast & champion

  • A multicultural leader with a proven track record of managing people, relationships and projects

  • Currently, she is the Head of Marketing for ASICS Brazil/Latam

  • Previously, she worked on consulting projects and mentoring startups in these segments: retail, footwear/apparel, fashion, lifestyle, art, beauty, healthcare, sustainability and social impact

  • Constanza has over 20 years of experience within the Sports/Lifestyle/Fashion market segments in Brazil, LATAM and the United States

  • She also lends her talents through Pro-Bono work in these accelerator programs: B2Mamy, Rede Mulher Empreendedora, Startup Farm and the ASICS Tenkan-Ten global accelerator programme

BCMA Branded Content Marketing Association UK Alistair Duncan

PAULO DIEHL

Creative Director, Suno

BCMA Branded Content Marketing Association UK Ellen Marzell

VIVIANE GONÇALVES CALAÇA

Lead Marketing Network Operations & Capabilities LATAM, The Coca-Cola Company

  • Paulo is a Film and Creative Director. For many years he has worked with talented people in great agencies and production companies, in over twenty years of experience

  • He won prizes in the most varied national and international festivals

  • He passed through Hungry Man, Rebolucion, Paranoid, Conspiração, Sentimental, Mixer and Albiñana

  • And by the agencies Y&R Lisbon and Madrid, Ammirati Puris Lintas and Edson FCB. In São Paulo, he worked at DM9DDB and Fallon for brands such as McDonald’s, Johnson & Johnson, Honda, Volkswagen, Chevrolet, United Airlines, O Boticário, Nestlé, Limiano, Médis, Colacao, Pingo Doce amongst others

  • Viviane is Lead Marketing Network Operations & Capabilities LATAM at The Coca-Cola Company Brasil

  • She is an experienced Marketing Director with a demonstrated history of working in Fast-Moving Consumer Goods (FMCG) industry
  • Prior to this, she was a Brand Manager at

    Maybelline NY

  • Viviane has strong marketing professional skills in the areas of marketing management, digital strategy, customer insight, market planning, people leadership and change management