BCMA Influence global Chapter helps members with the challenges brands face in this often-complex sector. The business of Influencer Marketing continues to grow exponentially. BCMA commissions research, produces best practice guides and extending its accreditation scheme to give confidence to brands.
GORDON GLENISTER
Global Head of Influencer Marketing
- Previously he spent the previous 11-years heading up the UK promotional merchandise association, BPMA.
- He has also held a number of senior sales & marketing positions within major international brands.
- Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management & the Institute of Promotional Marketing. A qualified digital marketer & has been the publishing director of the successful Product Media magazine.
- Instrumental in the launch of the first association trade show which was a huge success & subsequently followed the launch of Merchandise World.
- Gordon launched the first ‘Promotional Products Week’ & also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy
- Gordon's latest book, Influencer Marketing Strategy has worldwide distribution through publisher Kogan Page
