 |
 |
|
|
The Branded Content Marketing Association is an independent association designed to bring together organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries to provide a forum for discussion and to address the changing needs of the advertising and branded content market. More »
If you are involved in branded content projects please complete the on-line questionnaire which we have now reopened. We are also adding to our branded content case study library so please let us know about your campaigns. Full details here. Complete the survey here.
All participants will automatically be entered into the BCMA prize draw for two tickets to comedy musical and Broadway hit- Spamalot .
The Branded Content Marketing Association (BCMA) has revealed its first in-depth study into consumer attitudes towards branded content.
The on-line survey of 60,000 adults aged 18+, one of the largest commercial surveys ever undertaken, took place between November 2006 and February 2007.
The BCMA believed that there was a need to ask ‘milestone’ questions to establish a benchmark level for branded content activity. This will form the basis of any on-going measures to initiate trend data for the sector in the future and to understand how attitudes towards advertising are rapidly changing.
The study focused mainly on those brands that had already been active in producing branded content campaigns. They were asked whether people were aware of this activity and whether they had engaged with the brand on that basis. Following this they were asked whether they preferred the company to undertake this type of activity compared to traditional advertising.
News from the BCMA's Broadband TV Supplier Showcase
The BCMA hosted a Broadband TV Supplier Showcase event on March 29th 2007. This event provided BCMA members and non members with an opportunity to find out how brands can use their own online TV channels to engage audiences. Graham Lovelace moderated a discussion between Narrowstep, Premium TV, Roo.com and TelliTV.
A short video of the evening's programme is available on the VoxPops Site, or right click to download the video here.
[ date to be advised ]
BCMA Networking Panel: Regulation & Legal Compliance in the world of Branded Content
6-10pm. Venue: tba
View the latest sector case studies provided by our members:
Submit a case study here »
‘Milestone’ Branded Content Attitudinal Consumer Study: May 2007
Top line research results from the BCMA and contentworx
Copies of the full report are available:
£499.00 (excl. VAT) for non-members
£299.00 (excl. VAT) for members
The New Digital Landscape & Changing Habits of TV Consumption
Top line research results from ICM & contentworx, Sept 2006 (PDF)
(Full report available to BCMA members at discounted rate of £350+VAT).
TV Viewing & Branded Content Research
Top line research results from ICM & contentworx, Jul 2006 (PDF)