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The Branded Content Marketing Association is an independent association designed to bring together organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries to provide a forum for discussion and to address the changing needs of the advertising and branded content market. More »
The BCMA is refitting for a new purpose. We're creating a suite of products and services, and restructuring our membership to offer value across the growing branded content industries.
If you have a view on what the market needs tell us at info@thebcma.info.
The Branded Content Marketing Association (BCMA) has revealed its
first in-depth study into consumer attitudes towards branded content.
The on-line survey of 60,000 adults aged 18+, one of the largest
commercial surveys ever undertaken, took place between November and February.
The BCMA believed that there was a need to ask ‘milestone’ questions to
establish a benchmark level for branded content activity. This will form
the basis of any on-going measures to initiate trend data for the sector
in the future and to understand how attitudes towards advertising are rapidly
changing. The study focused mainly on those brands that had already been
active in producing branded content campaigns. They were asked whether people
were aware of this activity and whether they had engaged with the brand
on that basis. Following this they were asked whether they preferred the
company to undertake this type of activity compared to traditional advertising.
News from the BCMA's Broadband TV Supplier Showcase
The BCMA hosted a Broadband TV Supplier Showcase event. This event
provided BCMA members and non members with an opportunity to find out how
brands can use their own online TV channels to engage audiences. Graham
Lovelace moderated a discussion between Narrowstep, Premium TV, Roo.com
and TelliTV.
A short video of the evening's programme is available on the VoxPops
Site, or right click to download the video here.
[ date to be advised ]
BCMA Networking Panel: Regulation & Legal Compliance in the world of Branded
Content
6-10pm. Venue: tba
View the latest sector case studies provided by our members:
Submit a case study here »
‘Milestone’ Branded Content Attitudinal Consumer Study:
May 2007
Top line research results from the BCMA and contentworx
Copies of the full report are available:
£499.00 (excl. VAT) for non-members
£299.00 (excl. VAT) for members
The New Digital Landscape & Changing Habits of
TV Consumption
Top line research results from ICM & contentworx, Sept
2006 (PDF)
(Full report available to BCMA members at discounted rate of £350+VAT).
TV Viewing & Branded Content Research
Top line research results from ICM & contentworx, Jul 2006
(PDF)