Training

The BCMA sets industry standards for best practice in education and learning for the global branded content and influencer marketing community.

Influencer Marketing Contracts and Compliance

Webinar

17th November 2021 - 10:00 to 12:00 BST

Course description


This webinar will look at contracting and compliance for effective Influencer Marketing.


This webinar is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. You will learn about the issues and considerations that contracts should address, brand safety, risk management and insurance. You will also learn about legal and regulatory requirements, professional standards and good practice.


Who should attend this session?


This webinar is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff  but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this webinar is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.


Outcomes


After this session you will:


  • Explore how to identify and address contractual issues
  • Have an introduction to relevant UK law and regulations
  • Be encouraged to think of how to apply ethical and brand safety standards


Each webinar will feature:


  • Expert knowledge from industry professionals
  • Opportunities to meet other like-minded creatives
  • A chance to join the conversation with a live Q&A
  • Our webinar sessions are aimed for anyone looking to upskill and develop their professional practices.
  • Participants will receive a certificate upon completion


We have other webinar sessions coming up soon. See our full webinars list.


The cost of the session is £70.00