The BCMA sets industry standards for best practice in education and learning for the global branded content and influencer marketing community.

This webinar will look at the steps to design and implement effective influencer marketing strategies. You will learn about effective planning, creative strategies, building brand partnerships, and monitoring and measuring the success of influencer marketing campaigns.

This is one of two webinars organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals. This webinar is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. Webinar speakers include Gordon Glenister, Head of Influencer Marketing at BCMA and LCC staff, Dr. Sevil Yesiloglu and Prof. Jonathan Hardy.

You will learn about:

• Effective strategies: the role of influencers in marketing strategies; current case studies and examples.
• Brand Relationships: building meaningful relationships between influencers and brands. Paid and affiliate arrangements
• Creative content: production and promotion
• Measuring success: social media tracking tools; key performance indicators

Who should attend this session?

This webinar is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this webinar is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.

Outcomes

After this session you will:

• Explore how to create and measure effective influencer marketing (IM) strategies
• Gain an understanding of social media tracking
• Be encouraged to think of how to apply strategies to select and build relationships between brands, marketers and influencers
• Learn the importance of authenticity, fit, brand safety, transparency and trust
• Have a fresh perspective on new trends and growth in IM worldwide
• Be challenged on re-thinking of best practice for brand partnerships

Each webinar will feature:

• Expert knowledge from industry professionals
• Opportunities to meet other like-minded creatives
• A chance to join the conversation with a live Q&A
• Our webinar sessions are aimed for anyone looking to upskill and develop their professional practices. Participants will receive a certificate upon completion

This webinar is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. You will learn about the issues and considerations that contracts should address, brand safety, risk management and insurance. You will also learn about legal and regulatory requirements, professional standards and good practice.

Who should attend this session?

This webinar is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff  but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this webinar is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.

Outcomes

After this session you will:

• Explore how to identify and address contractual issues
• Have an introduction to relevant UK law and regulations
• Be encouraged to think of how to apply ethical and brand safety standards

Each webinar will feature:

• Expert knowledge from industry professionals
• Opportunities to meet other like-minded creatives
• A chance to join the conversation with a live Q&A
• Our webinar sessions are aimed for anyone looking to upskill and develop their professional practices.
• Participants will receive a certificate upon completion
  

We have other webinar sessions coming up soon. See our full webinars list.