BCMA Branded Content Marketing Association Branded Content Day

21st October 2021

15.30 BST

Christmas Shopping Trends

Part One: Forecasting Black Friday Consumer Behaviours Post-Covid

Join us on 21.10.21 for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect for this year's Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.

- The post-covid consumer trends for shopping in-store
- Whether impulse buying or long-term investments will characterise this Black Friday
- The Christmas shopping rush and what products are popular this year
- If local and sustainable shopping is possible in the face of temptation
- Industry secrets around optimising sales

With an industry expert panel:
Elena Glynn, Account Director, VoucherCodes
Nina Glynn, Content Manager, Bulbshare

Date/Time: 21.10.21 at 15.30 BST for 30 minutes of unmissable insight

Register now for all the industry insider knowledge in this rapid insight session!

18th to 21st October


We've partnered with the Festival of Marketing's 

upcoming event, The Year Ahead. This Festival will bring together over 80 of the most innovative minds in marketing and beyond to help you tackle your most immediate challenges.


Taking place over four days, this virtual event will be a mix of best practice content, debate, workshops and interactive sessions. Take a look at some of the sessions that have already been announced, from the likes of Mark Ritson, Tesco’s Alessandra Bellini, and Little Moons’ Ross Farquhar and more, on Festival's Agenda At A Glance.


What can you expect from Festival’s The Year Ahead?

As a member of BCMA you can save £50 on your Virtual Pass. Get yours here. To find out more about The Year Ahead, download the Delegate Pack today.

21st Oct


We've partnered with the Influencer Marketing Show (IMS) London, a hybrid conference that educates brands agencies, tech platforms and content creators, enabling them to make smarter decisions on their influencer marketing campaigns.

This year all sessions will be live-streamed with questions being taken from the audience both in person and online.

If you are unable to attend in person, you can be part of the experience as they bring the ambiance of the show to your home or office.

IMS London is back to answer all your burning questions, with an agenda filled with talks that give you true insight into topics such as; metrics & measurement, social good & ethics, the growth of audio, and advocacy to mention a few!

There will also be content designed by creators, for creators, around trusting your voice, knowing your worth, & cancel culture and trolls.

26th to 28th Oct


Since 2011, Filmteractive Festival has been an interdisciplinary, international event on the border of culture and business. The aim of the event is to stimulate cooperation between different environments and industries. This is where the creators of innovative projects can present their works. This is where businessman can meet the latest technological solutions combined with artistic projects. And finally, this is where all of participants can exchange professional experiences and make new contacts. It’s all about inspiration, education and networking!

In order to support digital transformations in creative industries even further, this year we decided to transfer the whole event to the Internet.

23rd to 24th November, IN-PERSON, Amsterdam

30th Nov to 1st Dec, VIRTUAL

#DMWF Europe will bring together the best and brightest minds in digital marketing for a multi-day in-person event (23-24 November) and a stand-alone virtual conference (30 November - 1 December), offering an unmissable unique learning experience for the ambitious marketer.

On 23-24 November DMWF will be returning to the RAI, Amsterdam for two days of top-level strategic content and digital marketing insights, networking, and discussions from the world's most reputable brands.

In addition to the hotly anticipated in-person event, DMWF is offering a supplementary virtual conference, taking place online on 30 November - 1 December. Featuring exclusive interactive sessions, a plethora of in-valuable resources, a dedicated networking tool and a virtual exhibition. The unrivalled content will inspire, inform and support marketers in being the best they can be!

Over 80 inspiring speakers will be sharing their expertise across 5 conference tracks:

● Content and Digital Brand Strategy

● Data and Insights

● Influencer and Social Media Marketing

● Digital Experience and eCommerce Strategy

● Digital Transformation & Innovation

#DMWF Europe will focus on key themes including; content marketing, digital brand strategy, influencer marketing, social media marketing, data, disruptive tech, UX, CX, AI, SEO, eCommerce, personalisation, consumer behaviour, marketing in a pandemic-era and so much more…See the agenda here

Speakers at the forefront of their industry will be on hand to provide the guidance and essential skills marketers need to surpass their 2021 marketing goals and beyond.

#DMWF has united thought leaders from across Europe from renowned brands such as: Nissan, Telefonica, Shiseido, William Grant & Sons, Airbus Services, Facebook, adidas Group, The Waldorf Hilton, Skyscanner, Mastercard , AXA , Johnnie Walker, Twitter, AkzoNobel, L’Oréal, Google, VICE, Philips, Unilever and more!

See the Speaker List

24th & 25th Nov


We are delighted to be partnering with The Business Show which is back for 2021, returning to London’s ExCeL on the 24th and 25th of November! 

Helping small businesses grow and develop, the 43nd edition of the show will reveal the secrets of successful business in 2021!

This year, your FREE ticket will give you access to the knowledge and innovative services that will bring your business to the forefront of consumers’ minds.

Jam packed with everything an entrepreneur or small business needs to succeed in 2020, with a mind-boggling 500 exhibitors, 200 fabulous seminars and unmissable masterclasses. The Business show is THE place to be if you want to stay competitive!

So what are you waiting for? Head over to to secure your free ticket now, and discover innovative new ways to stand out from the competition.

For more information please visit here