21st October 2021

15.30 BST

Christmas Shopping Trends

Part One: Forecasting Black Friday Consumer Behaviours Post-Covid

Join us on 21.10.21 for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect for this year's Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.

Covering:
- The post-covid consumer trends for shopping in-store
- Whether impulse buying or long-term investments will characterise this Black Friday
- The Christmas shopping rush and what products are popular this year
- If local and sustainable shopping is possible in the face of temptation
- Industry secrets around optimising sales

With an industry expert panel:
Elena Glynn, Account Director, VoucherCodes
Nina Glynn, Content Manager, Bulbshare

Date/Time: 21.10.21 at 15.30 BST for 30 minutes of unmissable insight

Register now for all the industry insider knowledge in this rapid insight session!

18th to 21st October

VIRTUAL EVENT

We've partnered with the Festival of Marketing's 

upcoming event, The Year Ahead. This Festival will bring together over 80 of the most innovative minds in marketing and beyond to help you tackle your most immediate challenges.

Taking place over four days, this virtual event will be a mix of best practice content, debate, workshops and interactive sessions. Take a look at some of the sessions that have already been announced, from the likes of Mark Ritson, Tesco’s Alessandra Bellini, and Little Moons’ Ross Farquhar and more, on Festival's Agenda At A Glance.

What can you expect from Festival’s The Year Ahead?

• 80+ seriously expert speakers will be sharing practical advice and their insights with you.
• Over 24 hours of content, which is focused on providing you with a marketing toolkit for success in 2022.
• 4 days of focused learning, which is curated and powered by renowned brands including; Marketing Week, Econsultancy and Creative Review. 
• Each pass includes 30 days of video on demand access, meaning you will have plenty of time to benefit from all the learning shared. 

As a member of BCMA you can save £50 on your Virtual Pass. Get yours here. To find out more about The Year Ahead, download the Delegate Pack today.

21st Oct

HYBRID EVENT

We've partnered with the Influencer Marketing Show (IMS) London, a hybrid conference that educates brands agencies, tech platforms and content creators, enabling them to make smarter decisions on their influencer marketing campaigns.

This year all sessions will be live-streamed with questions being taken from the audience both in person and online.

If you are unable to attend in person, you can be part of the experience as they bring the ambiance of the show to your home or office.

IMS London is back to answer all your burning questions, with an agenda filled with talks that give you true insight into topics such as; metrics & measurement, social good & ethics, the growth of audio, and advocacy to mention a few!

There will also be content designed by creators, for creators, around trusting your voice, knowing your worth, & cancel culture and trolls.

26th to 28th Oct

VIRTUAL EVENT

Since 2011, Filmteractive Festival has been an interdisciplinary, international event on the border of culture and business. The aim of the event is to stimulate cooperation between different environments and industries. This is where the creators of innovative projects can present their works. This is where businessman can meet the latest technological solutions combined with artistic projects. And finally, this is where all of participants can exchange professional experiences and make new contacts. It’s all about inspiration, education and networking!

In order to support digital transformations in creative industries even further, this year we decided to transfer the whole event to the Internet.