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The first BCMA Leadership Series, “How to: Effectively use market research to make your branded content more effective”

Events News
The first BCMA Leadership Series, “How to: Effectively use market research to make your branded content more effective”, took place on the 4th December at Havas Media. It ...
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Branded Content: Measuring success

Articles Features
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...
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