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Case Study: Scandinavia: A great test market for Branded Content and Entertainment

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The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA

EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and ...
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BCMA @ MIP TV Schedule

BCMA @ MIP TV Schedule
Branded Entertainment Summit: Branding the future Ad agencies, brands, producers, broadcasters and digital players come together to delve into major developments shaping branded content (sponsored by Ogilvy and ...
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BCMA at MIPTV 2011

BCMA at MIPTV 2011
We are delighted to inform you of the special discount of up to 50%* we can offer BCMA members wanting to attend the forthcoming MIPTV between 4th and ...
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ContentMonitor Well Received at MIPTV

ContentMonitor Well Received at MIPTV
ContentMonitor (previously called Bces), the BCMA’s new measurement tool, was extremely well received at the Branded Content Breakfast event hosted by the BCMA at MIPTV in the Palais ...
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BCMA demos branded content metrics at MIPTV

BCMA demos branded content metrics at MIPTV
35% registration discount for the first 30 BCMA members to sign upThe BCMA will be hosting a ‘branded content breakfast’ at MIPTV, the world’s largest gathering in TV ...
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Branded Content measurable at last

Branded Content measurable at last
“Branded content is a growing part of TV’s business and it is vital that we can understand its contribution to a brand’s campaign objectives. As such, we fully ...
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