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BCMA partners with D&AD: first up, BOBCM

Featured News
We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and design – to help promote branded content creativity ...
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Branded Content: Measuring success

Articles Features
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...
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