ContentMonitor

ContentMonitor

BCMA writes new golden rules for successful Branded Content

BCMA writes new golden rules for successful Branded Content
The BCMA (Branded Content Marketing Association) has published the new Golden Rules for successful branded content. This has been made possible by the completion of the first two ...
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Branded content case studies “prove” effectiveness – Marketing Week article

Branded content case studies “prove” effectiveness – Marketing Week article
One of the UK’s leading marketing titles, Marketing Week has published an article about the new ContentMonitor system, previously called Bces. Read the article in full here ...
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BCMA releases first ContentMonitor case studies

BCMA releases first ContentMonitor case studies
The BCMA (Branded Content Marketing Association) has published the new Golden Rules for successful branded content. This has been made possible by the completion of the first two ...
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New BCMA ContentMonitor Measurement Tool

New BCMA ContentMonitor Measurement Tool
The BCMA’s new  branded content evaluation system – ContentMonitor – has been described as “The Golden Ticket” for the branded content business by a leading global media owner ...
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ContentMonitor Well Received at MIPTV

ContentMonitor Well Received at MIPTV
ContentMonitor (previously called Bces), the BCMA’s new measurement tool, was extremely well received at the Branded Content Breakfast event hosted by the BCMA at MIPTV in the Palais ...
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BCMA demos branded content metrics at MIPTV

BCMA demos branded content metrics at MIPTV
35% registration discount for the first 30 BCMA members to sign upThe BCMA will be hosting a ‘branded content breakfast’ at MIPTV, the world’s largest gathering in TV ...
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Branded Content measurable at last

Branded Content measurable at last
“Branded content is a growing part of TV’s business and it is vital that we can understand its contribution to a brand’s campaign objectives. As such, we fully ...
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