We celebrated the launch of the new global chapter, BCMA Influence for Influencer Marketing A wonderful mix of BCMA members and guests joined us to celebrate the launch of the new global chapter dedicated to Influencer Marketing. BCMA Influence has been launched in recognition of the challenges that brands face in this often-complex sector.
The business of Influencer Marketing has grown exponentially, with an ever-increasing number of brands entering the market. BCMA Influence will focus on producing best practice guides and extending its accreditation scheme to give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.
The event benefitted NABS which is the support organisation for the advertising and media industry.
Venue Partner: Mahiki Mayfair, 1 Dover St, Mayfair, London W1S 4LD In association with: Whalar, Influencer Intelligence, Buzzoole, Talent Village, Raindance, Onalytica, Influencer DB, Influence Podcast, Tagger Media, Sumo Creative and Electric Robin
A huge thank you to our video partner Electric Robin who produced the video