The global Branded Content Marketing Association (BCMA) will extend its work and presence to Germany, Austria and Switzerland. BCMA Global CEO, Andrew Canter said: “We have seen an accelerated growth in branded content across an increasing number of markets, which is great news. We are delighted to be expanding our network into Germany, Switzerland and Austria where there are many excellent examples of highly effective branded content campaigns. It is an extremely exciting time to be in the branded content business.”
As Chairman of BCMA DACH Sandra Freisinger-Heinl was appointed, who is an expert and consultant in Branded Entertainment and MD at specialized agency MA Media. The launch will be officially announced at the ‘BCMA Presents’ session, “Top Trends in Branded Content” taking place at DMEXCO, in the Motion Hall at Cologne’s Messeplatz.
During this showcase session, BCMA will reveal the top-trends in branded content through the best work that has recently been produced across the globe and among German founding members, such as SevenOne AdFactory’s VR content for Germany’s Next Topmodel with Opel, Endemol Shine Beyonds indulgence format on winetasting for ALDI SÜD, pilot Hamburg’s Content Hub with Garmin and Gamify Now’s Mobile Game with Deutsche Bank.
With BCMA DACH we want to encourage the creation and production of high-light content initiated by brands in Germany, Austria and Switzerland,” Sandra Freisinger-Heinl, Chairman, BCMA DACH
“More and more Brands are becoming producers and important players in the content industry. Our founding members are industry leaders in many different aspects of branded content, like broadcasting, film production, media, games, law, market research and virtual reality. They form a sustainable network of expertise in the DACH branded content field.”
The Objectives of BCMA DACH approaching Branded Content from a creative point of view are:
• To set standards in Branded Content Marketing in DACH (also in terms of legal)
• To generate (new) business for members in Branded Content
• To encourage an international exchange in best practice among global BCMA
• Measuring the effectiveness of branded content
• To provide training and education (with the support of organizer HMR International Congress Organizers Cologne)