From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of the radically conscious consumer.

Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.

January, too, is undergoing a makeover. By shedding its old, lacklustre reputation and remarketing as the time for fresh starts and new beginnings, there has never been such ample opportunity for brands to harness this newfound energy and enthusiasm.

Be it switching e-commerce for re-commerce or taking ‘locally sourced produce’ to the next level by growing their own food, the 2022 consumer is radically changing – and so are their resolutions. After two years of financial hardships, uncertainty, and environmental devastation, the health of the bank account, the planet, and the individual are all taking top priority.

So, how can your brand harness this power of regeneration and revitalisation to maximise your marketing efforts in 2022? Read on to discover how our customer insight community are approaching a new year of spending and living…

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