IPA Masterclass Series: Effective Content For Brands: 44 Belgrave Square, 20th July, 6-8pm
‘Effective content for brands’ is the fourth in the IPA’s effectiveness Masterclass Series in association with the BCMA, providing deep dives into key learnings from the 2014 IPA Effectiveness Awards.
These seminars are intended to create a format to spread bite-sized, practical insights to a wider audience during the ‘off year’ of the biennial Awards.
The ‘Advertising Works 22’ publication was organised into several key learning themes identified by winning cases in the 2014 Awards, and these themes have also been used as the subjects for the Masterclass events and the latest films created by Thinkbox about 2014 winning cases.
In this context, the “Ad Works” book gives the audience the detailed arguments and case study evidence related to a theme, the Thinkbox film brings a case to life onscreen, and the Masterclass is an opportunity to share practical insights about these themes and debate them with teams involved in these cases and other industry experts.
The aim of the event is that people should leave more equipped to confront a communications challenge in this area, and having had the chance to quiz leading brains in the industry.
• Drinks and networking on arrival
• The latest brand film is premiered as a way of introducing the subject matter and a relevant case.
• There are short presentations from each speaker, which should provide tips and learnings for the audience.
• A panel discussion is chaired by an effectiveness expert.
• Q&A involving the audience.
BCMA members and supporters qualify for a 10% discount of the ticket price using the code IPABCMA2015
Don’t miss out and book here