With the maturing of social media as a marketing platform, influencers have come into their own as a way to reach clearly defined audiences. But how do PR practitioners see the future of this still-controversial channel?
What do agencies, brands, consumers and influencers themselves think about influencer marketing as we enter 2020?
We’ve jointly commissioned research with our partners at PRWeek to bring you an exclusive insight into the issue, which was carried out by 4media in November 2019. The main findings will be summarised in January’s print edition of PRWeek UK, and all the articles will be published on their website over the coming days.
To see an outline of two surveys of senior agency and in-house PR professionals please click here