Influence Global Podcast

‘Influence’ is the global podcast that shines a spotlight on the Influencer Marketing industry

Welcome to Influence the Global podcast that shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who together with your host Gordon Glenister will share life experiences, insights and strategies to help you. Gordon Glenister is the Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) and in 2019 launched a new division, BCMA Influence, to support the influencer marketing industry.

So if you want to find out more, subscribe to listen on iTunes or Spotify.

Produced by Neil Whiteside at Freedom:One

Episode One

The World Of The Micro Influencer

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.

Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA

Produced by Neil Whiteside, Freedom One

Episode Two

The Pressures Of Influencer Marketing

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.

In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.

There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.

Plus, three top tips for a successful Influencer campaign from an industry expert.

Produced by Neil Whiteside, Freedom One

Episode Three

Essential Legal Advice For Influencers

In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.

Presented by Gordon Glenister.

Produced by Neil Whiteside at Freedom:ONE

Episode Four

Both Ends Of The Influencer Spectrum

In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.

Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.

Presented by Gordon Glenister

Produced by Neil Whiteside at Freedom:ONE

Episode Five

Influencer Marketing In The USA

In the latest episode of ‘Influence’ host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America.

Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and ‘The Oprah of LinkedIn’ –  Goldie Chan.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE

Episode Six

How Influencers Work With Brands

In this episode we’ll be looking at how talent works with brands.

Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE

Episode Seven

What Influencers Really Want – Exclusive Research

In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Episode Eight

The Role Of Influencers In Politics

With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Episode Nine

The Role Of The Influencer With Luxury Brands

In this episode of ‘Influence’ we look at the role of the influencer in the luxury brands sector.

Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform Wearisma

Produced by Neil Whiteside, FreedomOne

Episode Ten

Meet The Influencers

In this episode, host Gordon Glenister meets three BCMA Influence members – Author & speaker Tene Edwards; motivational influencer and member of the BCMA’s Council of Influencers Adam Cam; and legal guru Rupa Shah

Produced by Neil Whiteside at freedom:ONE

Episode Eleven

Meet The Major Players: Tom Augenthaler

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Episode Twelve

High Profile & Luxury Brands

In this episode we get expert insight into the use of Influencers with high profile & luxury brands. We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Episode Thirteen

Influencer Marketing In China

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu.

Produced by Neil Whiteside at freedom:ONE

Episode Fourteen

Impact Of Coronavirus On Influencer Marketing

In this episode host Gordon Glenister, BCMA’s Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth.

Produced by Neil Whiteside at freedom:ONE

Episode Fifteen

Influencer Marketing In Challenging Times

More discussion on the impact of the Covid-19 outbreak on the influencer market.

In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.

Produced by Neil Whiteside at freedom:ONE

Episode Sixteen

Keeping Fit And Healthy In The Lockdown

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines

@thebcma

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Episode Seventeen

The Magic Of Influence

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative in uncertain times.

@thebcma

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Episode Eighteen

The Rules Of Influencer Marketing

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Emma Smith, Copy Advice Manager at Committee of Advertising Practice or CAP (www.cap.org.uk)

@thebcma

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Episode Nineteen

Worklife Balance In Lockdown

In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life balance as content creators during lockdown.

@antheajanebiggs
@dadbloguk
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Episode Twenty

Virtual Influencer Marketing

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual influencer.

@gordonglenister
@dnevillspencer

Produced by Neil Whiteside at freedom:ONE

Episode Twenty One

Influencer Marketing On Tik Tok

Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences.

@gordonglenister
@laurbubble

Produced by Neil Whiteside at freedom:ONE

Subscribe to listen on iTunes or Spotify