Influence Global Podcast

‘Influence’ is the global podcast that shines a spotlight on the Influencer Marketing industry

Welcome to Influence the Global podcast that shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who together with your host Gordon Glenister will share life experiences, insights and strategies to help you. Gordon Glenister is the Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) and in 2019 launched a new global division, BCMA Influence, to support the influencer marketing industry.

So if you want to find out more, subscribe to listen on iTunes or Spotify. All episodes now available on YouTube.

Produced by Neil Whiteside at Freedom:One

Series 1: Episode One

The World Of The Micro Influencer

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.

Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA

Produced by Neil Whiteside, Freedom One

Series 1: Episode Two

The Pressures Of Influencer Marketing

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.

In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.

There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.

Plus, three top tips for a successful Influencer campaign from an industry expert.

Produced by Neil Whiteside, Freedom One

Series 1: Episode Three

Essential Legal Advice For Influencers

In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.

Presented by Gordon Glenister.

Produced by Neil Whiteside at Freedom:ONE

Series 1: Episode Four

Both Ends Of The Influencer Spectrum

In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.

Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.

Presented by Gordon Glenister

Produced by Neil Whiteside at Freedom:ONE

Series 1: Episode Five

Influencer Marketing In The USA

In the latest episode of ‘Influence’ host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America.

Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and ‘The Oprah of LinkedIn’ –  Goldie Chan.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE

Series 1: Episode Six

How Influencers Work With Brands

In this episode we’ll be looking at how talent works with brands.

Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE

Series 1: Episode Seven

What Influencers Really Want – Exclusive Research

In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Eight

The Role Of Influencers In Politics

With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Nine

The Role Of The Influencer With Luxury Brands

In this episode of ‘Influence’ we look at the role of the influencer in the luxury brands sector.

Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform Wearisma

Produced by Neil Whiteside, FreedomOne

Series 1: Episode Ten

Meet The Influencers

In this episode, host Gordon Glenister meets three BCMA Influence members – Author & speaker Tene Edwards; motivational influencer and member of the BCMA’s Council of Influencers Adam Cam; and legal guru Rupa Shah

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Eleven

Meet The Major Players: Tom Augenthaler

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Twelve

High Profile & Luxury Brands

In this episode we get expert insight into the use of Influencers with high profile & luxury brands. We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Thirteen

Influencer Marketing In China

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu.

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Fourteen

Impact Of Coronavirus On Influencer Marketing

In this episode host Gordon Glenister, BCMA’s Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth.

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Fifteen

Influencer Marketing In Challenging Times

More discussion on the impact of the Covid-19 outbreak on the influencer market.

In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Sixteen

Keeping Fit And Healthy In The Lockdown

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines

@thebcma

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Seventeen

The Magic Of Influence

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative in uncertain times.

@thebcma

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Eighteen

The Rules Of Influencer Marketing

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Emma Smith, Copy Advice Manager at Committee of Advertising Practice or CAP (www.cap.org.uk)

@thebcma

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Nineteen

Worklife Balance In Lockdown

In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life balance as content creators during lockdown.

@antheajanebiggs
@dadbloguk
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Twenty

Virtual Influencer Marketing

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual influencer.

@gordonglenister
@dnevillspencer

Produced by Neil Whiteside at freedom:ONE

Series 1: Episode Twenty One

Influencer Marketing On Tik Tok

Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences.

@gordonglenister
@laurbubble

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode One

PR & Influencer Marketing

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR Industry right now. We also talk about the different types of influence and brand advocacy with leading industry influencer marketing consultant Scott Guthrie.

@gordonglenister
@sabguthrie
https://www.prca.org.uk

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Two

In Conversation With Photographer’s Rebecca Spencer & Latoya Lovell

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what happens when a photoshoot goes wrong – your worst nightmare right?

@gordonglenister
@latoyalovl
@rebeccaspencer_photography

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Three

How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also discuss some of the Covid related adverts that were most complained about.

@gordonglenister
https://easa-alliance.org

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Four

In Conversation With Amber Doig-Thorne

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the way.

Beazley insurance, have kindly sponsored this episode. They specialise in all areas of media insurance, particularly for influencers. Find out more at www.beazley.com or –  if you’re an Influencer in the UK – at www.assuredsocial.com

@gordonglenister
@amberdoigthorne

 

 

 

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Five

Food For Thought – In Conversation With Katy Coffield Of Foodie Tribe

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it takes to be a great success.

@gordonglenister
@foodietribe

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Six

Getting Diversity Right

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.

@gordonglenister
@openinfluence

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Seven

How Influencers Can Protect Themselves

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.

@gordonglenister
https://www.beazley.com

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Eight

Creativity Is Alive And Kicking

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson  of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth  and together discuss the importance and value of creative content in the marketing mix.

@gordonglenister
@takumihq
@saadowsefiroth

Produced by Neil Whiteside at freedom:ONE

Series 2: Episode Nine

Influencer Marketing Trends – Impact Of Covid-19

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.

Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.

View-time and livestream is considerably up year-on-year and engagement is also ‘way up’ says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.

@gordonglenister
@kampheyapproved
https://influenceweekly.co

Produced by Neil Whiteside at freedom:ONE

Subscribe to listen on iTunes or Spotify

All episodes now available on YouTube.