Global Council

The BCMA’s Global Council is responsible for helping grow the association around the world and is made up of  representatives from the BCMA’s Executive Board, Chapter Heads,  Affiliate Partners and representatives from Global Member companies:

Andrew Canter: Global Chief Executive Officer
Andrew is the Global CEO of the BCMA and is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications. He is responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world. He has been instrumental in developing the BCMA’s proprietary Global Content Monitoring Tool  which has been widely used across the industry. He is co-author of the academic study, Defining Branded Content For The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts. Andrew is Honorary Professor at the School of Arts & Digital Industries, University of East London and regularly speaks at international conferences and has been on many international award judging panels.

Patrícia Weiss: Chair BCMA South America
Patricia-WeissSVP Head of Planning with 26 years experience in Advertising and Marketing, extremely devoted to developing Brand Narratives for the powerful intersection of Marketing, Entertainment, Advertising and Culture, engaging fans through Non intrusive territories in the Era of Participatory Culture. Advisory Board Member & Strategic Consultant of Asas da Imaginação, a Cultural, Art, Branded Content & Entertainment and Transmedia platform. Worked at McDonald’s, Citibank and in the agencies Ogilvy, Africa (ABC Group), DM9DDB, McCann and Leo Burnett. Also Co-founded the agency M&C Saatchi Brazil and designed the philosophy and culture of Wanted, a Transmedia and Branded Content & Entertainment Agency.

Jan Godsk: Chairman, BCMA Scandinavia
Jan is a Branded Content expert & Creative consultant, lecturer, serial award juror, and founder of Ideatakeaway – an idea and concept consultancy creating synergy between content and marketing, also known as Branded Content. As a branded content expert Jan has created groundbreaking content campaigns for the Danish and Nordic markets on TV, radio and the internet for customers including Ford Motor Company, Unilever and more. Jan has served on a number of award juries, including: the Cannes Lions inaugural Branded Content & Entertainment jury in 2012; the Cristal Festival Branded Entertainment & Content in 2014; and also Webby and Lovie awards.

Anton Efimov: Chairman BCMA Russia
Anton-EfimovAnton Efimov is managing director of OMD Fuse Russia, who have be responsible for a number of high profile branded content campaigns for global brands such as, Evian, Martini and McDonalds. They will work alongside AdIndex, an information service for the advertising/marketing industry which has the largest database of the advertising market in Russia and will assist the development of strategic partnership between advertisers and the companies represented in Russia.

Guido Mercati: Chairman BCMA MENA
Global nomad with twelve years of multichannel brand strategy experience Agency side, five of which spent in the MENA Region. Former Head of Strategic Planning in Milano, London and Dubayy on local, regional and global businesses across every industry at Leo Burnett, Saatchi&Saatchi and GREY Group. Today, as Global Council Member at the BCMA and Regional Director, Digital and Social Media at Leo Burnett MENA, Guido helps innovative brands to benefit from the Social Enterprise era through Digital Transformation, Content and up-stream Marketing. Lecturer and Juror at Creativity Festivals, Innovation Congresses and Universities, such as M&M Global Awards in London, ID Cristal Congress in Dubayy and Polimoda International Institute of Fashion Design & Marketing in Firenze.

Sandra Freisinger-Heinl: Chair, BCMA DACH Region, Managing Director of MA Media:
Sandra_Freisinger-Heinl As a branded entertainment consultant, strategist and journalist, Sandra connects products with content that fits the brand message. Sandra specialises in 360-degree concepts that support an emotional impact on customers. As a journalist, she co-edits the blog BEO Branded Entertainment Online and looks forward to interesting interviews with international specialists.

Anna Gavazzi: General Manager at Osservatorio Branded Entertainment and BCMA Affiliate Partner (Italy):
anna-gavazziAnna Gavazzi is Director General of the Osservatorio Branded Entertainment (OBE), Italy. OBE is the association that studies and promotes the diffusion on the Italian market of branded entertainment as a strategic lever for integrated brand communication. Active since 2013, OBE is the reference point in Italy for all stakeholders in the branded entertainment supply chain: who commission (advertiser companies); who create and produce content (creative agencies, production companies); who plan (media agencies), who regulate (the institutions), who inform (press, Universities, Associations, at a national and international level). Anna is a Graduate in Communication Sciences from the ILUM University of Milan, Anna has previously held senior positions at Mediaset, Sky Italia and Telecom Italia. Formerly she worked for Viacom, Telecom Italia, LA7 (Italian independent broadcaster), France Télévisions and Institut National de l’Audiovisuel (INA)

Emily Bull: Co-Founder Hello Future TV, BCMA Affiliate Partner for Australasia
emily-bullEmily is a branded content Executive Producer with over 15 years industry experience. Beginning her career at Pod Film in Sydney she then spent several years agency side in the UK at Grey London before establishing and running the first film content department at global digital agency AKQA. On her return to Australia, she again established a film content department at The White Agency in Sydney. Tapping into her entrepreneurial spirit she went on to become cofounder and Executive Producer of award winning branded content creative agency Emily has been a passionate advocate of film content within the digital space and has worked tirelessly to raise its awareness and help brands of all sizes realise its potential. She has worked across numerous high profile brands such as Macquarie, P&G, Nokia, Mars, Nike, Fiat, Ferrari, GE, CBA, Xbox, Lexus, VW, Telstra, Diabetes Australia, and hopes that her vision of brands becoming broadcasters in their own right one day comes true. Outside of her many professional spinning plates she enjoys living by the ocean with her family in Sydney’s eastern suburbs, relearning the piano and raising a puppy called Art.

Cristina Barbosa: President, BCMA Spain, Head Of Brand & Marcomms, Vodafone Spain
Cristina BarbosaCristina Barbosa is Head Of Brand & Marcomms of Vodafone Spain. She is a Commercial Law graduate from the CEU San Pablo University and has over 20-years of professional experience. Cristina joined the network operator in October 2013 as Head of Marketing for Personal Costumers. Previuosly, she was leading the Marketing Services and Strategies of Citibank Spain as Director. Between 2001 and 2006 she worked at Aldeasa for its Communication Department as the Loyalty Membership and Customer Service Manager. Her professional debut was at the Gillette Co.’s Marketing Department, where she took on brands like Oral B, Paper Mate and Waterman.

Spero Patricios: Managing Director, Launch Factory, Chairman of BCMA South Africa sheila_macgillivray
Spero Patricios is Managing Director at Launch Factory, a leading brand experience agency. A recognised advertising heavyweight Spero has been involved in the industry for over 30 years and has accumulated numerous awards including Loeries, London International, New York as well as Greek Businessman of the Year which was awarded by ex-South African president Nelson Mandela. Spero was responsible for Launching Coca Cola in Dubai, Bahrain & Dubai when Coca Cola was introduced to the Middle East. Spero is a Member of the highly acclaimed Loeries Awards Committee, South Africa’s premier awards ceremony and in 2006 was elected to sit on the Loeries Awards chairing the experiential category. In addition to that he is a Founding member & Chairman of the Experiential Association of South Africa – EXASA

Sheila McGillivray: Founder, One Lady and a Tribe Advertising, General Manager of BCMA South Africa
sheila_macgillivraySheila McGillivray, is the Tribe Leader at One Lady and a Tribe Advertising, who singlehandedly put South Africa’s very first live TV commercial, Hyperama Price Busters, on air, and who, with a passionate team working with her, has built the Centrum Guardian branded content campaign into the award-winner it has become. The Guardians are the courageous folk who work for South Africa’s Emergency Services – the paramedics, firemen and national sea rescuers – and together with the multivitamin brand Centrum, One Lady & a Tribe have made it possible to dedicate a TV series and award-winning campaign to them. Sheila’s knowledge of the advertising industry spans four decades. And, it’s the years between then from JWT London, TBWA, Grey, McCann De Villiers to Saatchi Saatchi X and now that have provided Sheila with an intimate knowledge of the communications industry….her passion is Cause Marketing – doing good and doing good business.

Sam Zises: Founder & CEO [L]earned Media, BCMA USA President
Sam ZisesSam Zises is the Founder and CEO of [L]earned Media, a content marketing and design agency. Before [L]earned Media, Zises founded the social media startup Wendr, which he sold and licensed to Budweiser in the U.S., and BlackBerry in Latin America. Zises’ prior experience includes Ogilvy & Mather’s OgilvyEntertainment and Big Fuel, where he developed and executed branded content campaigns for clients including American Express, UPS, IBM, Colgate-Palmolive, Fisher-Price, McDonald’s, Yahoo! and KFC. Zises has been a featured speaker at both Google and New York University. He is a leader of the Northeastern University New York City Alumni Chapter, where he graduated with a degree in communications and a concentration in media studies. Zises serves on the UJA-Federation of NY’s Young Entertainment Executive Committee and was the inaugural Chair of the Birthright Israel Alumni Council of New York. Zises is also President of The Branded Content Marketing Association’s U.S. Chapter.

András Furák: Portfolio Director Republic Advertising Agency, Chairman BCMA Hungary
Andras cropAndrás Furák is the portfolio director of Republic Advertising Agency. Republic Group is one of the biggest independent branding agency in Hungary. They won the only Gold Lion winner awarded for the integrated campaign of that launched Vodafone Hungary. Republic is a partner of Siegel+Gale, New York and has managed successful campaigns including, T-Mobile, Coca–Cola and E-On. Furák is part of the Republic Board and has fifteen years experience in marketing and communications. He worked for Axel Springer Ag where he was responsible for Portfolio communication and sales figures. He joined Republic Group in 2011 and is responsible for new business and executional branding processes. He is a main organiser of BrandFestival, which is the most influential media and leadership summit in Central Europe. As a BCMA Hungary Chairman his main challenge is to educate the region from consumer and client side, to accept and use branded content as a new effective way of marketing.

Haem Roy: President, BCMA Canada
Haem Roy is a Creative Strategist, Marketer, and Branded content expert with extensive experience across Canada and international markets. Haem has worked both on the creative as well as business side, and led all aspects from strategy, branded content creation, pitching, execution, marketing and optimization. She was part of the team building custom series and solutions for brands such as Unilever, Mercedes Benz, Blender’s Pride and more, and with her marketing experience, has optimised the solutions to take the impact further. Haem is a storyteller, and she brings stories of brands and consumers together. And she continues to find and create stories everywhere she can! Haem is part of a Toronto-based improvisational comedy troupe ‘Eyesore’, an advanced scuba diver, writes poetry and short fiction, watches a ridiculous amount of superhero shows, and never misses a chance to voice her opinions related to areas of her expertise.

Adam Hua: VP of Partnerships, CitizenNet, A Condé Nast Company (BCMA USA West Coast Representative)
Adam Hua is the VP of Partnerships at CitizenNet, a Condé Nast company. CitizenNet specializes in prediction technology for social media advertising in Los Angeles, CA. Adam conceptualises and brings new solutions and products to market while fostering partnerships and business development. He has 15 years of digital and social advertising experience. Previously, Adam held senior executive roles at Adaptly, Compass Labs, and Marchex and been a part of two exits in the startup space. He is also the co-founder of Discovered, an entertainment marketplace, and an advisor to The Joint Chiropractic (Rosemead, Hoboken Franchisee), Magnitude Digital and HeroLA.

Thomas Jamet: Chief Executive Officer, IPG Mediabrands France, President, BCMA Francethomas jamet
Thomas Jamet is the CEO of IPG Mediabrands France and a renowned leader in the branded content industry. Prior to IPG he was a member of the Board and Chief Strategy & Innovation Officer for ZenithOptimedia. He founded deepblue (Dentsu Aegis Network) and ReLoad (Publicis Media), both Communications Planning entities, then founded Newcast and Moxie, content and creative divisions for Publicis Media. He has overseen the development of integrated branded content campaigns that built image and business for brands like Ralph Lauren, Chloé, Clarins, Renault, Swarovski, Tic-Tac, Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier…and assumed a lead role in Starcom and Zenith Optimedia New Business due to strategic strengths and conviction skills, helping winning major accounts. He is the author of two essays, teacher in Sciences & Keynote speaker at major communication events (Cannes Lions, MIPCube, MIDEM, Cristal Festival)

Karnvir Mundrey: Chief Ideation Officer, Atharva Marcom, President, BCMA Indiakarnvir mundrey
Karnvir Mundrey is the Chief Ideation Officer at Atharva Marcom. Karnvir’s journey in content started over two decades ago in the era of 2.4 kbps modems, when he assisted in creating one of the earliest Bulletin Board Systems (BBS) – in a pre-internet era! In the past Karnvir has been on all sides of the content ocean – be it print, electronic or digital. He was part of the editorial team at PC World India – India’s most popular technology publication, and engaged with global technology brands like Microsoft, Oracle, Yahoo, amongst others. His series of research papers, titled “Strategic Web Marketing”, were one of the first to explore concepts such as Return On Investment (ROI) in the digital space. Karnvir was also a Radio Presenter on All India Radio, conceptualizing, producing and delivering feature-rich programs. It is estimated that 64% of the 1.4 Billion population listen to the radio in India.

Gordon Glenister: Global Head of Influencer Marketing, BCMA Influence

Gordon spent the previous 11-years heading up the UK promotional merchandise association, BPMA, so brings a wealth of experience to the organisation. He has also held a number of senior sales and marketing positions within major international brands. Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management and the Institute of Promotional Marketing. He is a qualified digital marketer and has been the publishing director of the successful Product Media magazine. He was instrumental in the launch of the first association trade show which was a huge success and subsequently followed the launch of Merchandise World. Gordon launched the first ‘Promotional Products Week’ and also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy

Rebecca Allen: Global Advisor (Marketing)

Rebecca is a dynamic business leader with almost 20 years experience in the digital marketing sector, 12 years of which have been in the branded content space both in the UK and globally. Having held senior positions spearheading business development and commercial growth at BrightTALK, Outbrain, The Drum and most recently Codec, she has vast experience working with both B2B and B2C businesses and brands, as well as their agencies. In addition to content marketing, she also has a real passion for the disruptive technologies that have the potential to supercharge it.