Global Content Measurement Tool

BCMA/Ipsos MORI Global Content Monitoring Tool

The proprietary BCMA/Ipsos GCMT has been developed by the BCMA with the leading global research company, Ipsos MORI. The GCMT can be implemented across all channels and platforms, covering all types of media. It is modular in its approach, making it suitable for all types and sizes of campaign. It is completely flexible and can incorporate client data.The evaluation is conducted online, so can be delivered across the globe.

BCMA members qualify for a significantly discounted rate.

For more information please contact Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect (

Download the GCMT overview here