We are pleased to announce the forthcoming publication of ‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’, a brand new title in the international series of enhanced media books co-created by BCMA joint venture BOBCM. This is also the first ever regional edition in the annual BOBCM series.
Launching at the dmexco show in Cologne on 17 September 2015, the new book presents the combined experience and wisdom of more than 45 local branded content marketing experts – spearheaded by BOBCM’s DACH region partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl.
Justin Kirby, Founder and Curator of BOBCM, and VP, Strategic Content Marketing at Tenthwave, said: “It’s highly significant that BOBCM’s first local publication is for, from and about the DACH region, as the use of branded content is rapidly increasing and becoming more important in this market. This collaborative book represents BOBCM’s global mission to drill down further regionally and reveal the strategic considerations that businesses need to bear in mind with branded content marketing.”
The 120-page, English-language book is not only a ‘how-to’ guide that explains the reasons behind the rise of branded content marketing and the key aspects of its usage specific to the German-speaking market; it’s also a touchstone for insights into experts’ daily work with brands, showcasing the best examples that include Hasbro NERF Toy Blaster, Media Markt Rabbit Race and Deutsche Telekom Familie Heins.
Sandra Freisinger-Heinl, BOBCM’s DACH region partner, BCMA Affiliate Partner, joint editor of the new book and Managing Director at MA Media, said: “The extent and depth of articles and contributions I solicited for the book highlights how a branded content approach is now being incorporated at the heart of many marketing strategies. Experts in their field share their insights with readers, so that everyone can benefit and develop the German-speaking branded content market quickly and successfully – as is the intention with the BOBCM partnership.”
The new title was produced in association with Headline Sponsor SevenOne AdFactory, an innovative creative communications company of broadcaster ProSieben Sat1 Media SE, and Feature Sponsor SKW Schwarz, a leading independent German law firm specialising in media and entertainment. It will be launched in the Agency Lounge of Omnicom Media Group Germany (OMD/PHD) at the dmexco show.
Petra Kroop, Director Brand Integration, SevenOne AdFactory, said: “As the pioneering company of the branded entertainment business in Germany, we know that content marketing and branded content are no longer just buzzwords but essential communication techniques for every business. We are proud to be part of this BOBCM initiative, sharing and disseminating expert information to enhance the use and quality of branded content marketing in our region.”
Margret Knitter, LL.M., SKW Schwarz Rechtsanwälte, said: “We’re supporting the new book and its topic, as we experience branded content becoming more and more important in the marketing arena with many clients asking us about it. There is not a lot of case law yet, so there are a lot of legal queries that require guidance.”
The wider importance of the book was summed up by Andrew Canter, CEO of the BCMA, Managing Partner of BOBCM, and Chief Content Officer of Global Living Brands, who said: “We’re grateful for the support and contributions to this book made by leaders in the field, who are not only helping evolve the branded content marketing approach in the DACH region, but also shaping its future internationally.”
‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ is now available as a printed book (€30/£22, email the distributor), as a free ebook with enhanced multimedia content on iTunes, and as a free PDF file on Slideshare: