Influencer marketing has rapidly developed from activities that were almost imposed on companies by unexpected market conditions, driven by two key factors:
- Widespread diffusion of social media platforms and their ubiquity due to the acceleration in mobile device technology.
- Birth of personalities/celebrities able to attract substantial audiences by exploiting the full potential of these new platforms.
This exclusive BCMA report in partnership with Whalar, surveyed 250 Influencers/Content Creators to understand the main challenges faced and what changes they'd like to see across the industry.
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