Official Association Partner
Observatory of Branded Entertainment works with national and multinational companies operating in Italy which produce, distribute or commission, directly or indirectly branded entertainment projects.
OBE’s aim is to study the phenomenon and propose optimal solutions to the problems of enterprises that use this type of communication, e.g. effectiveness analysis or dissemination of know-how.
Of international scope, the Observatory aims to be the reference point for all stakeholders in the chain: who commission – investors, national and international companies; those who produce (creative agencies, media companies), those planning (media centres, dealerships), who rule (institutions), who inform (the press, universities, associations, national and international).
Member benefit: Priority Access