Influence Global Podcast shines a spotlight on the influencer marketing industry.


In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you.


Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry.


So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One


Listen & Subscribe now:

Influence Global Podcast

'Influence' is the global podcast that shines a spotlight on the Influencer Marketing industry.


Welcome to Influence the Global podcast that shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who together with your host Gordon Glenister will share life experiences, insights and strategies to help you.


Gordon Glenister is the Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) and in 2019 launched a new global division, BCMA Influence, to support the influencer marketing industry.


So if you want to find out more, subscribe to listen on iTunes or Spotify. All episodes now available on YouTube.

Series 3,Episodes: 1 - 21 

S3, E1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story


Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S3, E2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal


In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S3, E3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story


Entrepreneur Edward East talks about why he created the Billion Dollar Boy brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have those experiences" Edward says. Having the right team is absolutely vital and the CEO role is more of a support function with your team driving the change. Edward talks about exciting innovations with personalised content and what the future looks like.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet


The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also discuss some of the Covid related adverts that were most complained about.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E4: In Conversation With Amber Doig-Thorne


In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the way.


Beazley insurance, have kindly sponsored this episode. They specialise in all areas of media insurance, particularly for influencers. Find out more: www.beazley.com or, if you’re an Influencer in the UK: www.assuredsocial.com


@amberdoigthorne

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E6: Getting Diversity Right


In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.


@openinfluence

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E8: Creativity Is Alive And Kicking


In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson  of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth  and together discuss the importance and value of creative content in the marketing mix.


@takumihq
@saadowsefiroth

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Series 2,Episodes: 1 - 21 

S2, E1: PR & Influencer Marketing


PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR Industry right now. We also talk about the different types of influence and brand advocacy with leading industry influencer marketing consultant Scott Guthrie.


@sabguthrie

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell


Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what happens when a photoshoot goes wrong – your worst nightmare right?


@latoyalovl
@rebeccaspencer_photography

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe


Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it takes to be a great success.


@FoodTrb

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E7: How Influencers Can Protect Themselves


All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.


@BeazleyGroup

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S2, E9: Influencer Marketing Trends - Impact Of Covid-19


Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.  Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.


View-time and livestream is considerably up year-on-year and engagement is also 'way up' says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.


@kampheyapproved

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, E10: How To Tackle Sensitive Subjects


In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about the amazing results achieved from a campaign run with the Internet Watch Foundation about how best to tackle the issue when you see indecent images online and how best to report them. After an extensive search, the campaign team found two top influences, Aaron Crascall and EmanSV2 both from very different backgrounds to front the story. Listen to find out more about what they did.

@gordonglenister
@brave_bison_io

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton


Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views. Now a full-time creator she works with a number of top brands.  Sherice talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about her life and her experiences as a content creator.

@shericebanton
@gordonglenister

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed


2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer manager at Visit Britain Marianne Fakinos. Charlie talks about how more outdoor and adventure brands have approached him and one of the projects involved canoeing the length of the Thames.  One of the campaigns Visit Britain ran in September involved a diverse micro influencer group and not just from travel but from other niches like lifestyle and fashion with some really great results.

@the.travel.project
@visitbritain
@gordonglenister


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass


We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience?  Warren talks about the fact there is a vast array of insights available currently, but the 'thought leaders' and 'change makers' that are winning, are those that are helping their clients make sense of it.  Will technology help thought leaders develop more of their personal brand?

@warrencass


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep14: What Does It Cost To Hire An Influencer


Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs.  He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an influencer campaign. Whether it's on Instagram or YouTube, you need to look at influencer engagement rates,  content quality, values match and so much more. As someone who negotiates with influencers on a daily basis, we hear from the expert on what it takes to get it right.



@markdandy


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep15: The Growth In Consumer Ambassador Programmes


Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates (fans) come often be seen as more authentic and deliver higher engagement than big celebrity endorsers.



@paularcher


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep16: Haem Roy, President of BCMA Canada talks about branded content and influencer marketing in Canada


In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. Haem is a storyteller and a global creative strategist, omni-channel marketer and banded content expert. A speaker and panelist, she co-hosts the BCMA Canada Candid chats and actively advocates for diversity and inclusion. We get a different perspective from other countries such as Cananda on what sort of trends are impacting influencer marketing and branded content. Haem starts by telling us a little about her personal story. 




Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar


In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career working with Ashton Kutcher and as a talent manager for celebrities like 50 Cent, Mariah Carey and Tyra Banks as well as being behind the first ever influencer agency founded by P-Diddy, Ari Emanuel and Oliver Luckett.




Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence


In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the industry is moving and where she feels it needs to go.  Jeanette has run global influencer marketing campaigns for Jaguar Landrover in 24 different markets.  You really do need to understand the local cultures and traditions, get it wrong and it can be a costly mistake.




Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep19: In Conversation With Sophie Clark From Talkwalker


In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research conducted with major brands over the latter part of 2020. We find out who have been the major winners and losers in social media and why. How have brands changed their campaign styles over the year and what are they likely to do in 2021.  Brands want more analytics to help drive e-commerce opportunities through major platforms. 




Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers


In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. Discussing her passion for beauty and nail products and how Instagram and influencers have helped scale her brand. Pamela shares how using influencers for campaigns with short lead times has proven to be very successful. She explains about gifting and why it's important to gift without control, hoping influencers will promote the product because they love it.  Also giving us a little insight about her time on the Apprentice.


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S2, Ep21: Insight Into What It Is Like To Run An Influencer Talent Agency


In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role his team take in commercialising opportunities from the traditional publishing deal to the more expansive co-created products. He talks about top YouTuber Gabriel Sey and how by repositioning him as a Dad in the fitness space created a whole new audience for him. Also, how creating a new stationery brand with Jack Edwards proved extremely successful.


Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

S1, E3: Essential Legal Advice For Influencers


In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm's Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E10: Meet The Influencers


In this episode, host Gordon Glenister meets three BCMA Influence members – Author & speaker Tene Edwards; motivational influencer and member of the BCMA’s Council of Influencers Adam Cam; and legal guru Rupa Shah.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E9: The Role Of The Influencer With Luxury Brands


In this episode of 'Influence' we look at the role of the influencer in the luxury brands sector.

Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform Wearisma


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E8: The Role Of Influencers In Politics


With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.

Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E1: The World Of The Micro Influencer


In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

Series 1, Episodes: 1 - 21

S1, E11: Meet The Major Players: Tom Augenthaler


Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E12: High Profile & Luxury Brands


In this episode we get expert insight into the use of Influencers with high profile & luxury brands. We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E13: Influencer Marketing In China


In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu.


@thebcma


Presented by Gordon Glenister

Produced by Neil Whiteside, Freedom:ONE

S1, E14: Impact Of Coronavirus On Influencer Marketing


In this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth.


@thebcma


Presented by Gordon Glenister

Produced by Neil Whiteside, Freedom:ONE

S1, E15: Influencer Marketing In Challenging Times


More discussion on the impact of the Covid-19 outbreak on the influencer market.  In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E16: Keeping Fit And Healthy In The Lockdown


Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E17: SeventeenThe Magic Of Influence


In this episode, Gordon Glenister, Global Head of Influencer Marketing at The BCMA talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative in uncertain times.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E18: The Rules Of Influencer Marketing


In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Emma Smith, Copy Advice Manager at Committee of Advertising Practice or CAP (www.cap.org.uk).


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S1, E19: Worklife Balance In Lockdown


In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life balance as content creators during lockdown.


@antheajanebiggs
@dadbloguk


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S1, E20: Virtual Influencer Marketing


Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual influencer.


@dnevillspencer

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S1, E21: Influencer Marketing On Tik Tok


Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences.


@laurbubble

@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

S 1, E2: The Pressures Of Influencer Marketing

In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.

There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.


Plus, three top tips for a successful Influencer campaign from an industry expert.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E4: Both Ends Of The Influencer Spectrum


In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.

Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E5: Influencer Marketing In The USA


In the latest episode of 'Influence' host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America.

Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and 'The Oprah of LinkedIn' -  Goldie Chan.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E6: How Influencers Work With Brands


In this episode we’ll be looking at how talent works with brands.  Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier, Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE

S1, E7: What Influencers Really Want - Exclusive Research


In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.


@thebcma


Presented by @gordonglenister

Produced by Neil Whiteside, Freedom:ONE