Everything we do at the BCMA revolves around best practice in creating outstanding content.


We present a taster of that content we’ve produced in the form of our two global podcast series: Influence Global Podcast hosted by Gordon Glenister, BCMA’s Global Head of Influencer Marketing and The Future of Branded Content & PR hosted by Karnvir Mundrey, President of BCMA India.


We also produce the Candid Chats YouTube series hosted by Haem Roy, President of BCMA Canada.


See the interviews of those campaigns voted 'Best In Class' for the Global Lockdown Content Showcase that celebrates creativity during this challenging time.

We have all been united in experiencing this devastating pandemic, and it is so often out of adversity that creativity is borne. And that has certainly been the case from the campaigns that have been nominated by our many chapters across the globe. Whether it was to provide utility, or to entertain, inform, educate or inspire, we now want to recognise the very best branded content that has been produced during the lockdown period. We have over 50 great campaign examples from brands that have employed creativity, resourcefulness and thoughtfulness during this challenging time.

BCMA Branded Content Marketing Association Haem Roy Canada Candid Chat

Best In Class Interview (UK): Jägermeister - How To Drop In #savethenight


As voted by BCMA members, one of the most outstanding ‘best in class’ examples came from alcohol brand Jägermeister, along with their agency ENGINE. Rebecca Allen, Global Board Director at the BCMA interviewed them about the concept behind ‘Meister Drop-ins’ and its phenomenal success across 28 countries. Watch the interview, featuring Benedikt Fimpel, Global Brand Manager, Jägermeister and Dave Roberts, Chief Content Officer, ENGINE to learn how helping individual artists whilst entertaining communities created a network effect and started a brand activism movement.

Best In Class Interview (Italy): Reckitt Benckiser - Napisan


As part of the BCMA Global Lockdown Content Showcase, we have created a series of interviews conducted by Rebecca Allen, BCMA Global Board Director, with the key people behind the campaigns that were voted 'Best In Class'.


We hear from Vincenzo Piscopo, Head of Branded Content & Originals at Ciao People who created the campaign for Reckitt Benckiser's Napisan brand. 


Best In Class Interview (DACH): Road To Digital Austria


As voted by BCMA members, one of the most outstanding ‘best in class’ examples was the Road To Digital Austria. 

 

Rebecca Allen, Global Board Director at the BCMA interviewed Jakob Pitzer and Martha Nosecki from AdFactory ProSiebenSat.1 PULS 4 about the idea for the campaign and how it performed.


They were also joined by Sandra Freisinger-Heinl, Chair of BCMA DACH.




Best In Class Interview (Poland): PepsiCo


As part of the BCMA Global Lockdown Content Showcase, we have created a series of interviews conducted by Rebecca Allen, BCMA Global Board Director, with the key people behind the campaigns that were voted 'Best In Class'.


We hear from Malgorzata Skonieczna, Director, Public Policy/Government Affairs and Communications, Central Europe for PepsiCo



Best In Class Interview (South Africa): M4Jam


As voted by BCMA members, one of the best examples was the M4Jam food voucher initiative, representing BCMA South Africa.

 

Rebecca Allen, Global Board Director at the BCMA asks Angela McCann, Head Of Marketing at M4Jam about the campaign and the extraordinary recognition and success it's achieved. The campaign has raised R4million and is still going!




E1: What really is Branded Content Marketing? With Andrew Canter, Global CEO, BCMA

 

Kicking it off the series of podcasts is a conversation with Andrew Canter, the Global CEO of the BCMA. He is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.


Responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world, he has been instrumental in developing the BCMA’s proprietary contentmonitor evaluation system which has been widely used by the industry.


He also the Chief Content Officer (CCO) at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content.


Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E3: Measuring Branded Content Marketing!


This time we speak to Gustaf Stenlund. Gustaf is a Digital Marketing Manager with Nudge. Nudge Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.

 

Listen to this one really carefully. I promise you – it can change your digital strategy.


@Giveitanudge

@StenlundGustaf


Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E4: How your brand can go 100x viral with video: Nemorin's advice!


This time we speak to Pete Fergusson, the Founder & CEO of Nemorin; and Graham Hayday, the Director of Content. Nemorin Creative is a worldwide supplier of high quality video production services for Publishers, Brands, Agencies, SMEs and more. They work with Filmmakers across the globe to create bespoke video content that engages both head and heart..

 

You will learn a lot here. The power of video, and how it can be harnessed.

 

@NemorinCreative


Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E5: How to create, test & deploy the complete content marketing strategy 


This time we speak to Luke Southern, Managing Director at Drum. They are a content business that helps ambitious brands both co-create and co-opt popular culture. Being a part of OMNICOM MEDIA GROUP UK means they not only understand audiences better with access to their vast data, but we also reach them in more effective ways through preferential access to the biggest media platforms and networks. 


Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E6: How to create a Public Relations campaign for cannabis 


John McCartney, Managing Director, Wise Public Relations, Inc. | President, PRSA San Francisco Bay Area ChapterFueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” shows signs that pot could be legal across the U.S. soon. New use cases for medical marijuana and products infused with cannabidiol (or CBD, which is non-psychoactive) have also aided in acceptance of the drug.


This time we speak to John McCartney, Managing Director, Wise Public Relations, Inc. | President, PRSA San Francisco Bay Area Chapter. John has engineered a number of campaigns for the cannabis industry.


Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

The Future of Branded Content Marketing & PR Podcast

BCMA Branded Content Marketing Association India Podcast The Future of Branded Content Marketing & PR

Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.

 

This podcast series brings you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. 

 

The podcast is in partnership with BCMA and Co-Partnered with Atharva Marcom, India's smartest PR firm.

E2: How Twitch is changing Branded Content Marketing! With Adam Harris


This time we speak to Adam Harris. Adam is a content specialist with Twitch. Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. As of May 2018, it had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users. Furthermore, it had over 27,000 Twitch partner channels.


@Twitch


Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E7: Creating the perfect profile picture for social media


One of the world's best photographers gives you secrets about how to turn your profile picture into a virtual selling machine! Maurice Jager is based in the Netherlands, and works across Europe - transforming CXOs and their visual image. Here are his tips!

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E8: How to create your perfect VOICE Create Impact, Influence People! 


Have you ever felt that your voice is not impactful enough? Have you envied the speakers, whose voice modulation convinces and converts customers followers & friends?


Elaine Jaques is an internationally certified voice coach. Her holistic coaching approach draws from evidence-based research in neuroscience, emotional intelligence, appreciative inquiry, positive psychology, mindfulness, and strengths. One of her secret super powers is calmly and effectively communicating during life and death/high-stress situations!


Hear her give you the secrets of creating, developing and delivering the best possible voice you could have!

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E9: The Future Technologies & Strategies in OOH advertising


Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion.


We speak to Kevin Henry, Head of Content & Sponsorship for Ocean Outdoor. Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend.


 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E10: How to tell powerful and purposeful stories with data


As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. 

 

Essentially - Analytics + Storytelling = influence.

 

Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince.  He discusses his book, Narrative by Numbers in this podcast.


 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E12: How the building industry can improve its Public Relations!


The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted. From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change. The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.


That was some of the conversation that I had with Leanne, the Managing Director and founder at ING Media

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E13: Learn the art of content marketing & storytelling


The secrets of creating great content with storytelling! Revealed in this episode!

 

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:

 

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.


Stefano Marrone, has been pioneering the art of great content marketing. Hear his secrets and learn in this in-depth episode.

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E14: Understand the specialized field of political public relations

 

Andy Sawford is Managing Partner and co-owner of Connect Communications, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government. 

 

Andy is currently a member of the board of the Public Relations Consultants Association and features in the PR Week Powerbook of leading figures in public relations. 


@andy_sawford

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E15: Managing your brand communications during the Corona Crisis


It's unusual times, and never in recent history have we seen the complete long term shut down of the global economy, as well as fear about the future. 

 

In such a situation it is the job of us, the communicators, to stand up and take a greater role in using the tools we have to better explain and communicate to the world. 

 

However, there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.

 

In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform. I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.


@nnjacobsen

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

S1. E16: Corona, Cryptocurrency and the future of Brands


Bitcoin’s hashrate hit an all time high in 2019 and prices climbed as high as $13,000, many crypto enthusiasts thought the world was finally noticing it and believed that the market was back on track from the slump of 2018. With the halvening shifting closer, many expected 2020 to be the year that Bitcoin would moon again. 

 

Then the Coronavirus pandemic happened and disrupted modern society, affecting everybody’s lives. Its shocking effects travelled across borders to the four corners of the earth. Crowded squares are now empty, businesses are shutting down operations everywhere, and the stock markets have lost a ton of dollars. 

 

Bitcoin itself shed +$2,000 in 24 hours during the second week of March. By the start of the third week, the weekly loss was as huge as 40%. Alerts from Blockfolio were frequent and heartbreaking. 

 

Posts on Bitcoin forums and social media were filled with panic. The by-products of this pandemic are fear and uncertainty. And if you’re a crypto holder, add doubt to the mixture. These 3 emotions, rightly induced by the Coronavirus pandemic- everyone in their right senses is concerned about the virus, forced a heavy selling-off of Bitcoin. 

 

So, prices fell quickly and hard. Big exchanges like Bitmex and Binance suffered downtimes, run aground by the huge number of sell orders. It was chaos. 

 

What does the future hold? 

 

Contrary to current market sentiments and perceptions, the future of Bitcoin is bright. 

 

To combat the pandemic, the United States, the United Kingdom and other governments are blatantly printing money out of thin air. It’s not an ideal solution but it’s what they best know how to do. Their aim is to mitigate the virus’s catatonic effects on the stock market. But this action has far-reaching consequences. 

 

An influx of cash into any economy will definitely weaken its currency and cause inflation because more money is chasing after limited goods and services. Everything will be more expensive and your money in the bank will lose a fraction of its value.

 

Before the pandemic, the world’s economy was already fragile and you can guess that the current situation can plunge it into an ominous depression worse than that of 2008. It’s unsure if governments will be able to successfully deal with this resulting fallout. This pandemic could be the straw that will break the camel’s back. 

 

In this time of financial crisis, Bitcoin will likely be a succor. Its value is determined by its users, has a deflationary nature, and it is not controlled by a single entity. It is also backed by mathematics and is unhackable. 

 

With Bitcoin’s limited coin distribution and the halving drawing closer, there’s no doubt it will be more scarce as more people flock to it because fiat is worth less. 

 

So what is the future of brands and bitcoins in the era of Cryptocurrency?

 

I talked to Anna Tutova, the CEO of Coinstelegram to find out.


@anna_tutova

 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E1. 17: How to create your brand message!


Karnvir Mundrey, Atharva Marcom speaks to Jeffrey Pease, Message MechanicsThe right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right.

 

Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success!

 

Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results!


@jeffreypease

 

Presented by @karnvirmundrey 

In partnership with BCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E4: Candid Chats,  Discussing events with Buffer Festival  


The lockdown has affected the events industry in a large way, as gatherings large and small had to be halted to prevent the spread of the virus. But what does this mean for the industry, for the audiences who love to attend them, and for the future of events? Rebecca and Haem chat with Buffer Festival's Scott and Nina about all this and more and learn more about their plans with Buffer Festival and

FanExpo.


@BufferFestival

@FANEXPOCANADA


@theBCMA

@Haemlet

E5: Candid Chats, with C21 Media  


This episode has Haem and Rebecca head straight to the pulse of the entertainment industry by speaking to David Jenkinson, Editor in Chief and Managing Director of C21 Media. He knows everything about everything related to the industry, and we were armed with a bucket of questions! C21 media is The Home to the International Entertainment Community, with thousands of readers, properties and brands such as Dramaquartely.com, FutureMedia C21Kids, The International Format Awards, The International Drama Summit, Techcityinsider.net and Content London.


@Jenky


@theBCMA

@Haemlet

E7: Candid Chats, Believing is Seeing: Racism and Representation in Content 


A panel discussion featuring Director X, Taj Critchlow, and Ira Baptiste, on what we can do to eliminate racism and increase representation both in the content we see and how it is created. How can we bring about change?


@theBCMA

@Haemlet


BCMA Canada Candid Chats

BCMA Canada introduces Candid Chats - a new series where we will speak to members of the BCMA about concerns, topics and issues that we are all thinking about. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun virtual backgrounds while we are all social distancing. We invite you to join along in the discussion and share your thoughts, questions and tell us about the topics you’d like to discuss in the future.

BCMA Branded Content Marketing Association Haem Roy Canada Candid Chat

E1: Candid Chats  


This week we have Kaaren Whitney-Vernon, Rebecca Herr, Lesley Breeze, and Haem Roy talk about the one thing that is a part of all our lives right now – COVID-19 and how it impacts our industries.


@chadborlase


@theBCMA

@Haemlet

E2: Candid Chats, Production in the time of COVID-19  


In episode 2 of the Branded Content Marketing Association's Candid Chats series, we talk about how we can innovate when production across the world has come to a halt. Rebecca and Haem talk to Jessica Benchemam and Anna Wasylenki from Alibi Content on how they are getting creative during this crisis.


@jessicabench

@WasyAnna


@theBCMA

@Haemlet

E3: Candid Chats, Discussing Mental Health with CAMH  


It is Mental Health Week, and COVID-19 has brought forth challenging times especially when it comes to mental health. In this episode of Candid Chats, Rebecca and Haem talk to Sarah Chamberlin, VP of Marketing and Donor Experience at Centre for Addiction and Mental Health (CAMH). Access their resources and tools at https://www.camh.ca


@theBCMA

@Haemlet

E6: Candid Chats, Beyond Advertising with Mediacom 


What is the benefit of going beyond just traditional advertising, and exploring innovative avenues? What are the solutions? What do brands need to consider? Haem and Rebecca speak to Lindsay Wilson, Director at Mediacom Beyond Advertising to get the agency and client perspective, along with valuable insights on non-traditional advertising. Plus, we discuss puzzles, flyers, and the little things that make our day.


@theBCMA

@Haemlet

E8: Candid Chats, SME Branding in the new normal 


Organized by World Trade Center Chennai as part of their #WTCSeries on #InternationalBranding, the panel features Haem Roy, Patricia Weiss, Sam Knowles and is moderated by Karnvir Mundrey. In this panel, we discuss all things branded and content strategy for SMEs especially in these challenging times ahead.


@karnvirmundrey 

@PWEISSbr

@samknowles


@theBCMA

@Haemlet 

E9: Candid Chats,  with Chad Borlase: The 4th industrial revolution  

We are in an age of digital transformation that has heightened further due to the pandemic. But what is this transformation, and how does it benefit companies? How can digitization, AI, and content come together to bring the most impact?


Haem and Rebecca talk to Chad Borlase, VP and Senior Group Creative Director at Publicis Sapient.


@chadborlase

@theBCMA

@Haemlet

E10: Candid Chats, with DJ O Show   


What can brands and organizations do towards diversity, inclusion, and belonging? How can they reach and truly connect with the communities? And how can this also reflect in the content and brand values? Haem and Rebecca speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for various causes she is passionate about and is also involved in politics to bring a difference.


@DJ_Oshoa


@theBCMA

@Haemlet

E11: Candid Chats, with Mo Dezyanian: When marketing meets finance  


It's all about the money, honey! It is always assumed that marketing and finance teams don't always see eye to eye. That they have different priorities. But that doesn't have to be true. Especially in the current circumstances when businesses are working hard to stay afloat and grow. In this episode of BCMA Candid Chats, Haem and Rebecca speak to Mo Dezyanian of Empathy Inc, to understand how marketing and finance can be on the same page, and work together towards mutual goals.


@dshm


@theBCMA

@Haemlet