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Global Lockdown Content Showcase

Canada Candid Chats

Best In Class Interview (UK): Jägermeister - How To Drop In #savethenight

As voted by BCMA members, one of the most outstanding ‘best in class’ examples came from alcohol brand Jägermeister, along with their agency ENGINE. Rebecca Allen, Global Board Director at the BCMA interviewed them about the concept behind ‘Meister Drop-ins’ and its phenomenal success across 28 countries. Watch the interview, featuring Benedikt Fimpel, Global Brand Manager, Jägermeister and Dave Roberts, Chief Content Officer, ENGINE to learn how helping individual artists whilst entertaining communities created a network effect and started a brand activism movement.

Best In Class Interview (Italy): Reckitt Benckiser - Napisan

As part of the BCMA Global Lockdown Content Showcase, we have created a series of interviews conducted by Rebecca Allen, BCMA Global Board Director, with the key people behind the campaigns that were voted 'Best In Class'.

We hear from Vincenzo Piscopo, Head of Branded Content & Originals at Ciao People who created the campaign for Reckitt Benckiser's Napisan brand. 

Best In Class Interview (DACH): Road To Digital Austria

As voted by BCMA members, one of the most outstanding ‘best in class’ examples was the Road To Digital Austria. 

Rebecca Allen, Global Board Director at the BCMA interviewed Jakob Pitzer and Martha Nosecki from AdFactory ProSiebenSat.1 PULS 4 about the idea for the campaign and how it performed.

They were also joined by Sandra Freisinger-Heinl, Chair of BCMA DACH.

Best In Class Interview (Poland): PepsiCo

As part of the BCMA Global Lockdown Content Showcase, we have created a series of interviews conducted by Rebecca Allen, BCMA Global Board Director, with the key people behind the campaigns that were voted 'Best In Class'.

We hear from Malgorzata Skonieczna, Director, Public Policy/Government Affairs and Communications, Central Europe for PepsiCo

Best In Class Interview (South Africa): M4Jam

As voted by BCMA members, one of the best examples was the M4Jam food voucher initiative, representing BCMA South Africa.

Rebecca Allen, Global Board Director at the BCMA asks Angela McCann, Head Of Marketing at M4Jam about the campaign and the extraordinary recognition and success it's achieved. The campaign has raised R4million and is still going!

Best In Class Interview (DACH): Cisco Systems/Webex

As voted by BCMA members, one of the best examples was Cisco Systems/Webex, Switzerland, TV Gala Show - 'Wir Sagen Danke' (We Say Thank You), representing BCMA DACH.

Rebecca Allen, BCMA Global Board Director speaks about the show with Nicole Lea, Country Marketing Manager, Cisco Switzerland; Niema Nazemi, Head of Applications-Platforms & Cloud Collaboration Solutions - Central Theater, Cisco and Kai Selck from Cisco's agency, Apercus.

E1: What really is Branded Content Marketing? With Andrew Canter, Global CEO, BCMA

Kicking it off the series of podcasts is a conversation with Andrew Canter, the Global CEO of the BCMA. He is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.

Responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world, he has been instrumental in developing the BCMA’s proprietary contentmonitor evaluation system which has been widely used by the industry.

He also the Chief Content Officer (CCO) at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content.

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E2: How Twitch is changing Branded Content Marketing! With Adam Harris

This time we speak to Adam Harris. Adam is a content specialist with Twitch. Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. As of May 2018, it had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users. Furthermore, it had over 27,000 Twitch partner channels.

@Twitch

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E4: How your brand can go 100x viral with video: Nemorin's advice!

This time we speak to Pete Fergusson, the Founder & CEO of Nemorin; and Graham Hayday, the Director of Content. Nemorin Creative is a worldwide supplier of high quality video production services for Publishers, Brands, Agencies, SMEs and more. They work with Filmmakers across the globe to create bespoke video content that engages both head and heart..

You will learn a lot here. The power of video, and how it can be harnessed.

@NemorinCreative

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E5: How to create, test & deploy the complete content marketing strategy 

This time we speak to Luke Southern, Managing Director at Drum. They are a content business that helps ambitious brands both co-create and co-opt popular culture. Being a part of OMNICOM MEDIA GROUP UK means they not only understand audiences better with access to their vast data, but we also reach them in more effective ways through preferential access to the biggest media platforms and networks. 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E6: How to create a Public Relations campaign for cannabis 

John McCartney, Managing Director, Wise Public Relations, Inc. | President, PRSA San Francisco Bay Area ChapterFueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” shows signs that pot could be legal across the U.S. soon. New use cases for medical marijuana and products infused with cannabidiol (or CBD, which is non-psychoactive) have also aided in acceptance of the drug.

This time we speak to John McCartney, Managing Director, Wise Public Relations, Inc. | President, PRSA San Francisco Bay Area Chapter. John has engineered a number of campaigns for the cannabis industry.

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E7: Creating the perfect profile picture for social media

One of the world's best photographers gives you secrets about how to turn your profile picture into a virtual selling machine! Maurice Jager is based in the Netherlands, and works across Europe - transforming CXOs and their visual image. Here are his tips!

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E8: How to create your perfect VOICE Create Impact, Influence People! 

Have you ever felt that your voice is not impactful enough? Have you envied the speakers, whose voice modulation convinces and converts customers followers & friends?

Elaine Jaques is an internationally certified voice coach. Her holistic coaching approach draws from evidence-based research in neuroscience, emotional intelligence, appreciative inquiry, positive psychology, mindfulness, and strengths. One of her secret super powers is calmly and effectively communicating during life and death/high-stress situations!

Hear her give you the secrets of creating, developing and delivering the best possible voice you could have!

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E9: The Future Technologies & Strategies in OOH advertising

Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion.

We speak to Kevin Henry, Head of Content & Sponsorship for Ocean Outdoor. Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend.

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E10: How to tell powerful and purposeful stories with data

As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. 

Essentially - Analytics + Storytelling = influence.

Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince.  He discusses his book, Narrative by Numbers in this podcast.

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E12: How the building industry can improve its Public Relations!

The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted. From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change. The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.

That was some of the conversation that I had with Leanne, the Managing Director and founder at ING Media. 

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E13: Learn the art of content marketing & storytelling

The secrets of creating great content with storytelling! Revealed in this episode!

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Stefano Marrone, has been pioneering the art of great content marketing. Hear his secrets and learn in this in-depth episode.

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E14: Understand the specialized field of political public relations

Andy Sawford is Managing Partner and co-owner of Connect Communications, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government. 

Andy is currently a member of the board of the Public Relations Consultants Association and features in the PR Week Powerbook of leading figures in public relations. 

@andy_sawford

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E15: Managing your brand communications during the Corona Crisis

It's unusual times, and never in recent history have we seen the complete long term shut down of the global economy, as well as fear about the future. 

In such a situation it is the job of us, the communicators, to stand up and take a greater role in using the tools we have to better explain and communicate to the world. 

However, there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.

In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform. I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.

@nnjacobsen

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

S1. E16: Corona, Cryptocurrency and the future of Brands

Bitcoin’s hashrate hit an all time high in 2019 and prices climbed as high as $13,000, many crypto enthusiasts thought the world was finally noticing it and believed that the market was back on track from the slump of 2018. With the halvening shifting closer, many expected 2020 to be the year that Bitcoin would moon again. 

Then the Coronavirus pandemic happened and disrupted modern society, affecting everybody’s lives. Its shocking effects travelled across borders to the four corners of the earth. Crowded squares are now empty, businesses are shutting down operations everywhere, and the stock markets have lost a ton of dollars. 

Bitcoin itself shed +$2,000 in 24 hours during the second week of March. By the start of the third week, the weekly loss was as huge as 40%. Alerts from Blockfolio were frequent and heartbreaking. 

Posts on Bitcoin forums and social media were filled with panic. The by-products of this pandemic are fear and uncertainty. And if you’re a crypto holder, add doubt to the mixture. These 3 emotions, rightly induced by the Coronavirus pandemic- everyone in their right senses is concerned about the virus, forced a heavy selling-off of Bitcoin. 

So, prices fell quickly and hard. Big exchanges like Bitmex and Binance suffered downtimes, run aground by the huge number of sell orders. It was chaos. 

What does the future hold? 

Contrary to current market sentiments and perceptions, the future of Bitcoin is bright. 

To combat the pandemic, the United States, the United Kingdom and other governments are blatantly printing money out of thin air. It’s not an ideal solution but it’s what they best know how to do. Their aim is to mitigate the virus’s catatonic effects on the stock market. But this action has far-reaching consequences. 

An influx of cash into any economy will definitely weaken its currency and cause inflation because more money is chasing after limited goods and services. Everything will be more expensive and your money in the bank will lose a fraction of its value.

Before the pandemic, the world’s economy was already fragile and you can guess that the current situation can plunge it into an ominous depression worse than that of 2008. It’s unsure if governments will be able to successfully deal with this resulting fallout. This pandemic could be the straw that will break the camel’s back. 

In this time of financial crisis, Bitcoin will likely be a succor. Its value is determined by its users, has a deflationary nature, and it is not controlled by a single entity. It is also backed by mathematics and is unhackable. 

With Bitcoin’s limited coin distribution and the halving drawing closer, there’s no doubt it will be more scarce as more people flock to it because fiat is worth less. 

So what is the future of brands and bitcoins in the era of Cryptocurrency?

I talked to Anna Tutova, the CEO of Coinstelegram to find out.

@anna_tutova

Presented by @karnvirmundrey 

In partnership with @theBCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm

E1. 17: How to create your brand message!

Karnvir Mundrey, Atharva Marcom speaks to Jeffrey Pease, Message Mechanics. The right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right.

Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success!

Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results!

@jeffreypease

Presented by @karnvirmundrey 

In partnership with BCMA

Co-Partnered with Atharva Marcom, India's smartest PR firm