ELECTRIC GLUE CEO JOINS UK ADVISORY BOARD

ELECTRIC GLUE CEO JOINS UK ADVISORY BOARD

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The BCMA is delighted to announce that Simon Orpin, CEO of leading Media Partnership Agency, Electric Glue, is joining the UK Advisory Board with immediate effect.

After 25 years in the commercial team at ITV, latterly as Planning Director, Simon launched Electric Glue in 2014, a content-led media partnerships business. Electric Glue works very closely with content originators and producers as well as media owners on behalf of their clients and since launch, the agency has delivered award winning campaigns for Virgin Media Business, Rightmove, Clipper Tea and, most recently, the ground breaking “Matalan Presents: The Show” initiative that launched in September 2016.