Deliver Content In the Right Place at the Right Time – Neil Boorman

Deliver Content In the Right Place at the Right Time – Neil Boorman

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Neil Boorman, Head of Content at Mother London says that to produce effective branded content, you must take an ‘audience first’ approach that uses data to identify potential consumers and suitable channels to reach that audience. Effectively delivering content in the right place at the right time to the right audience.