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BCMA Members: Influencer Marketing During COVID-19

No industry is immune to the effects of COVID-19. Everything, not just marketing, feels a little upside down right now. BCMA members, Open Influence are there to help ...
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Influencer Marketing: Investment Plans to ‘Seismic’ Scams – New Research

With the maturing of social media as a marketing platform, influencers have come into their own as a way to reach clearly defined audiences. But how do PR ...
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BCMA Members: Top Hashtags and Events for November

Continuing their Year Ahead integration, BCMA members, Influencer Intelligence, rounds up the top hashtags, awareness days and events that brands and PRs should be aware of. If you’re ...
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BCMA Exclusive Research: What Influencer’s Really Want

What Influencer’s Really Want – This exclusive report was undertaken by the BCMA, the leading member organisation giving influencers a collective voice in partnership with creative and technology ...
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BCMA Members: Fighting Influencer Marketing Fraud

BCMA Members, Buzzoole the technology powered marketing services company have produced a White Paper, The Battle for Authenticity: Fighting Influencer Marketing Fraud This new report tackles all aspects of Influencer ...
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Brandwatch: The Brand Visibility Report 2019

We are delighted to bring you The Brand Visibility Report for 2019 from Brandwatch. They searched through 50 million images online to find the top brand logos featured ...
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Germany, Austria and Switzerland: Expert Insight Report

This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was compiled by joint editor and co-author Sandra Freisinger-Heinl: Who knows the ...
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Branded Content Made in Germany, Austria and Switzerland

We launched our first regional version of the Best of Branded Content Marketing (BOBCM) yesterday, which was kindly hosted by Omnicom Media Group at the dmexco digital marketing exposition and conference ...
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Case Study: Scandinavia: A great test market for Branded Content and Entertainment

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...
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White Paper: The Future of Digital Video Content

Working with our partners Reed MIDEM we have produced a White Paper looking at the “Future of digital Video Content” which coincides with the launch of MIP Digital ...
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