Rebecca Allen is Global Head of Branded Content at The Drum Studios. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content ...Read more Comments Off on Rebecca Allen, Global Head of Branded Content, The Drum Studios
Ann Wixley is the Executive Creative Director of Wavemaker. She talks about the role that Chat Bots have to play in the future of branded content creativity. This ...Read more Comments Off on Ann Wixley, Executive Creative Director, Wavemaker
Jonathan Hardy is the Professor of Media and Communications at the University of East London. He shares his top tip for students who want a career in the ...Read more Comments Off on Jonathan Hardy, Professor of Media and Communications, University of East London
Danni Murray is the Vice President of Media, Digital & Marketing Partnerships at Warner Bros Entertainment UK. He shares his top tips for creating ‘kick ass’ branded content. ...Read more Comments Off on Danni Murray, VP, Media, Digital & Marketing Partnerships at Warner Bros.
“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...Read more Comments Off on A Quick Guide to Content Marketing – Dropbox For Business
Andrew Canter is the Global CEO of the Branded Content Marketing Association (BCMA) and is one of the world’s leading practitioners in branded content. We caught up with ...Read more Comments Off on Discovering The Future Of The Marketing Communications Industry
The BCMA hosted an international panel, “The Business of Branded Content/ Entertainment – A Global Perspective” at the recent OBE Summit in Milan. Moderated and introduced by Andrew ...Read more Comments Off on BCMA International Panel at OBE Summit, Milan 2016
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby. The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...Read more Comments Off on Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen