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Pause, Play, or Forward: What Do I Do With Branding Right Now?

  By Haem Roy, President, BCMA Canada 2020 began as every year does for marketers, with annual plans, quarterly plans, projections, optimism, hope, and eagerness for innovations. Every ...
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BCMA Members: Time to Focus on Brand Safety in Branded Content

By Nina Nørgaard Jacobsen, CEO & Founder, Biites.com The spring pandemic forced many brands to stop their marketing campaigns and reconsider ad spend and overall marketing budgets. Businesses ...
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BCMA Partners: Creativity Shines In A Crisis

In these unprecedented and challenging times as we continue the fight against the Coronavirus we know that the impact has been devastating on businesses around the world. We are ...
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BCMA Members: Future Of Rev Share – Instagram Tests IGTV Ads So Creators Can Monetise Videos

By Kelsey Formost, Director if Content Strategy for Tagger Instagram recently confirmed that it has prototyped an Instagram Partner Program that will allow creators to monetise their long-form ...
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BCMA Members: Future-Proofing Your Communications Strategy – COVID 19

BCMA members, Nucco Brain, offer advice on Business continuity communications in the face of COVID-19 First and foremost, Coronavirus COV-19 is a humanitarian crisis. And at this challenging ...
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BCMA Members: 5 Tips To Make Your B2B Influencer Campaign A Success

By Rob Kelley Influencer Marketing is an 8+billion industry with an 11x higher ROI than traditional marketing. But while much of the chatter in the industry focuses on ...
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BCMA Members: TAKUMI Names Mary Keane-Dawson As Group Chief Executive

Following a year of rapid growth, including a multi-market expansion, global partnerships and bolstering its non-executive board, today leading influencer marketing service, BCMA member, TAKUMI, announces Mary Keane-Dawson’s appointment ...
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BCMA Influence: Why #ad Is Essential In Paid Influencer Posts

Our partners at the ASA & CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’.  While the rules and the advice haven’t changed, they’ve ...
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BCMA Influence: A Question Of Ownership

A Critical Question to Ask Before Choosing an Influencer Marketing Platform: Who Owns the Company? For B2C companies in today’s world, the value of influencer marketing is immense. ...
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BCMA Thinks: The Business Of Influencer Marketing

Influencer marketing is big business, with industry estimates reported that it will be worth in excess of £2 billion on Instagram alone by the end of 2019. The ...
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