By Haem Roy, President, BCMA Canada 2020 began as every year does for marketers, with annual plans, quarterly plans, projections, optimism, hope, and eagerness for innovations. Every ...Read more Comments Off on Pause, Play, or Forward: What Do I Do With Branding Right Now?
By Nina Nørgaard Jacobsen, CEO & Founder, Biites.com The spring pandemic forced many brands to stop their marketing campaigns and reconsider ad spend and overall marketing budgets. Businesses ...Read more Comments Off on BCMA Members: Time to Focus on Brand Safety in Branded Content
By Kelsey Formost, Director if Content Strategy for Tagger Instagram recently confirmed that it has prototyped an Instagram Partner Program that will allow creators to monetise their long-form ...Read more Comments Off on BCMA Members: Future Of Rev Share – Instagram Tests IGTV Ads So Creators Can Monetise Videos
BCMA members, Nucco Brain, offer advice on Business continuity communications in the face of COVID-19 First and foremost, Coronavirus COV-19 is a humanitarian crisis. And at this challenging ...Read more Comments Off on BCMA Members: Future-Proofing Your Communications Strategy – COVID 19
By Rob Kelley Influencer Marketing is an 8+billion industry with an 11x higher ROI than traditional marketing. But while much of the chatter in the industry focuses on ...Read more Comments Off on BCMA Members: 5 Tips To Make Your B2B Influencer Campaign A Success
Following a year of rapid growth, including a multi-market expansion, global partnerships and bolstering its non-executive board, today leading influencer marketing service, BCMA member, TAKUMI, announces Mary Keane-Dawson’s appointment ...Read more Comments Off on BCMA Members: TAKUMI Names Mary Keane-Dawson As Group Chief Executive
Our partners at the ASA & CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’. While the rules and the advice haven’t changed, they’ve ...Read more Comments Off on BCMA Influence: Why #ad Is Essential In Paid Influencer Posts