Branducers Goes Global for 2016

Branducers Goes Global for 2016

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BCMA Spain hosted the latest Branducers event, the first forum of Branded Content in Spain. A meeting point and discussion between brands, producers, media and agencies.

“Branducers goes global 2016”, the fourth edition of this prestigious forum was held on May 31 at the Teatro Infanta Isabel in Madrid. In previous years this event hosted professionals like Avi Savar, Founding Partner BIG FUEL ENTERTAINMENT and president of the jury at CANNES LIONS, Cindy Gallop, Founder, Bartle Bogle Hegarty, recognized in 2003 with the prize “Advertising Woman of the Year”, Michael Sardo, Producer and Writer and Brent Friedman, FARM ENTERTAINMENT ELECTRIC, Founding Partner, a leading digital media company.

This year they brought together a truly international perspective with fascinating insights from leading branded content experts including, Matthew Willcox, Director of FCB’s, Institute of Decision Making, PJ Pereira, Founder, Pereira and O’Dell, Jan Godsk, Head of BCMA Scandinavia and Branded Content Consultant, Steve Ackerman, Managing Director, Somethin’ Else and BCMA UK Advisory Board member, Tim Piper and Daniel Rosenberg, Founding Parners at US Content Production Company, Piro.

You can watch the videos from the event here:

·         “Content is King but Context is Queen” Matthew Willcox

·         “Think like a marketer. Behave like an entertainer. Move like a tech startup” PJ Pereira

·         “Think big, start small: using BC&E to meet the challenges of digital/social media and business” Jan Godsk

·         “Silverpoint: innovating with content” Steve Ackerman

·         “Chipotle: how to produce a top audience program for a brand”

·         “Cinergía” (one of the most successful branded content projects in Spain)