Branded Content Must Be Captivating – Adam Harris (Twitch) & Spamfish

Branded Content Must Be Captivating – Adam Harris (Twitch) & Spamfish

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With our attention span decreasing rapidly, especially amongst younger audiences, Adam Harris from digital gaming platform, Twitch, explains that branded content must be captivating. The popular gamer on the channel, Spamfish, agrees and says that new platforms allow creators to experiment and give them freedom to express themselves.