The BCMA’s UK Chapter is made up of leading practitioners within the branded content industry.

The advisory board includes thought leaders in their respective fields, they give the BCMA added insight into branded content and help us develop our strategic framework and offering to our members.

We are extremely grateful to all of our Advisory Board members who give their time and valuable input throughout the period of their tenure.

Advisory Board

Gemma Hitchens, Content Director, Financial Times
Gemma Hitchens is Content Director at the Financial Times. She is based in London and works across all the B2B commercial clients including Technology, Finance and Energy. Prior to joining the Financial Times, Gemma worked at Signal Noise – part of the Economist Group – where she focussed on content partnerships. During her time at Signal Noise she organised five exhibitions as part of London Design Festival, focussing on using data visualisation to explore topics including algorithmic processes, the future of privacy and predictive analytics. She has run workshops with the Science Museum and Somerset House, appeared on Radio 4’s show ‘The Fix’ and is now looking at the best ways to create compelling content using FT’s unique data and editorial expertise.

Maya Bogle, Founder, TalenthouseMaya Bogle
Maya Bogle is one of the Founders of Talenthouse.com, a platform dedicated to supporting creatives with the technology to become the world’s largest source of creative solutions and influence for brands. Maya champions the need for the advertising industry to transform its models and processes in order to engage consumers with culturally relevant work across multiple markets and channels. She is passionate about creativity and technology and how they integrate to address the challenges the advertising industry faces. She is regular speaker at industry conferences including Cannes Lions, Social Media Week, Ad Week, Media Summit, Web Summit, f.ounders conference, IMVF, NOAH, Silicon Beach, Crowdsourcing Week, ISBA, The Marketing Society and many more. She enjoys coaching and mentoring and speaks at numerous educational establishments.

SimonSimon Orpin, CEO, Electric Glue
After 25 years in the commercial team at ITV, latterly as Planning Director, Simon launched Electric Glue in 2014, a content-led media partnerships business. Electric Glue works very closely with content originators and producers as well as media owners on behalf of their clients and since launch, the agency has delivered award winning campaigns for Virgin Media Business, Rightmove, Clipper Tea and, most recently, the ground breaking “Matalan Presents: The Show” initiative that launched in September 2016.

Chris_SiceChris Sice, Managing Director, Blended Republic
Chris is an experienced international content specialist who develops and manages brand-funded content propositions for brands and rights holders. Current/recent projects include Coca Cola, Johnnie Walker, LG, Unilever, Universal Music International and F1 Rocks. Previously ran content divisions of media businesses for MTV International, United News & Media and Universal Music International’s All The Worlds.

Jadis_TilleryJadis Tillery, Global Head of Digital & Social Media, Hult International Business School
Jadis has 15 years experience in marketing and worked both agency and client side, so she understands the challenges both face when creating powerful marketing campaigns. She has been a trusted advisor to celebrities, luxury brands, media outlets, producers and venture capitalists. She was formely Group Digital Director for the Oakley Capital Group, a London based asset management and financial advisory business with over US $1.3 billion of assets under management. Founded in 2002 to be a best of breed entrepreneurially driven UK investment house, Oakley Capital has created an ecosystem that supports the companies they invest in whether they are early stage companies or established businesses. Jadis advises companies on global digital content strategies including such brands as Time Out, Boat International, North Sails, James Perse Los Angeles, Bella Freud, CHUCS, Plenish Cleanse and KX. She is also proudly supporting Sir Ben Ainslie’s challenge for the America’s Cup.

Alastair Duncan, Chief Strategy Officer, Splash Worldwide
Alastair joined Splash in January 2016 to drive the overall strategy for the Group globally with specific responsibility for developing their digital and social offers from a client facing, strategic perspective. He was a founding partner in Spark44, Jaguar and LandRover’s internal agency, where he was MD of the London agency and led the repositioning of Jaguar as the “Alive” brand. Prior to founding Spark44, Alastair was Chief Executive of MRM Worldwide London between 2005 and 2009, the digital and integrated agency within the McCann network. Alastair also founded the creative and technology agency, Zentropy Partners, backed by IPG, as well as the digital arm of Ammirati Puris Lintas. He is also a co-founder of Alternative Genius, a company that harnesses the talents of elite creative professionals to share ideas.

crispin_reedCrispin Reed, Managing Director, JDP
Crispin has a well-rounded perspective on brands, having worked in leading global advertising and design agencies (both in Europe and Asia), brand consultancies and client-side in as Marketing Director in the fine fragrance sector. He is a regular speaker at conferences including the UK Spa Business Association, the Specialty Coffee Association of America, the Food & Drink Forum in Monaco, the Luxury Marketing Council in Brazil and the World Marketing Forum in Ghana.

Fran_CassidyFran Cassidy, Founder, Cassidy Media Partnership
Fran has over 20 years experience and runs her own consultancy, Cassidy Media Partnership advising brands on strategy working with clients including Facebook (Emerging Market Strategy ), Sky TV (UK and Germany ), Channel 4, News International, EGTA, Honda, Barclays, Harrods, The Marketing Society (UK); Canal Digital (Scandinavia ); Telenor Broadcast Holdings (Scandinavia); Nationwide Building Society. She is a Director of the Marketing Society and former Marketing Director of Carlton TV.

Ellen-MarzellEllen Marzell, Head Of Fundraising at The Mix Charity
Ellen is Head of Fundraising at The Mix Charity. Previously as a key member of Vodafone’s Brand Operations & Media Group, Ellen was responsible for global agency management. She has held international business development roles at Microsoft Mobile, Nokia, IMG Media, WPP agencies, In-Game Advertising Worldwide and comScore, with 20+ years of experience in marketing and media and partnerships. Marzell served as a mentor with The Marketing Academy from 2010 – 2014 and as a judge for the 2014 European Sponsorship Awards. She has created and executed sponsorship, product placement and ad-funded content initiatives around a wide variety of sports and entertainment with brands including Samsung, Coca-Cola, Bacardi, VELUX, Citroen, Tommy Hilfiger, Universal Music, Callaway Golf, Electronic Arts and Volvo. Ellen began her career in sponsorship through her ice dancing background by forming a company with Jayne Torvill and Christopher Dean to investigate creating an international figure skating grand prix. These days, she focuses on cycling around the Chiltern Valley.

Simon Baker ITN Profile[4]Simon Baker, Agency Managing Director, TCO
Simon Baker is an industry leader in branded content. Having previously set up the Branded Content arm of ITN, he now operates the brand agency of cutting edge publisher, TCO. His knowledge of technology, creative, production and activation has led to his work receiving over 35 awards including Gold Cannes Lions and International Content Marketing Awards.

AdamHarris_RG002 copyAdam Harris, Director of Custom Solutions in Europe, Twitch
Adam Harris is the Director of Custom Solutions in Europe at Twitch. Adam is a commercial content specialist, bringing extensive multi-platform experience and leading award-winning creative departments. Adam has worked in branded content across a number of industries including Sport, Entertainment, News and Gaming. Prior to Twitch, Adam served as International Creative Director for Time Out where he established the company’s commercial content team in the UK and the US. Under Adam’s leadership his team’s have received many prestigious awards for the likes of Google, Samsung, Coca-Cola, Nokia, British Airways, and GSK.

Eleanor Thornton-FirkinEleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect
Eleanor is Head of Content and Creative Development at Ipsos Connect, part of leading global research company, Ipsos MORI. She is responsible for ensuring thought leadership in campaign development for Ipsos MORI. She has been updating approaches to nurture and measure branded content and is a key figure in the development of the BCMA/Ipsos global measurement tool for branded content. The approach brings together their unique insight and depth of experience in understanding the impact of communications.

Neil BoormanNeil Boorman, Head of Content EMEA, Tik Tok
Neil is the Head of Content for EMEA at Tik Tok. Prior to this he was Content Director at Wieden + Kennedy. Before this he led creative and strategic content at Mother London. His guiding principle is to populate, never emulate, culture; a combination of inspired creativity, audience insight and rigorous strategy. During his time in advertising, Neil’s led creative content strategy for News UK, Vodafone, Tate, GSK, Volvo, Lucozade and Pantene at Grey, British Gas and O2 at VCCP and now Baileys and Ikea at Mother. Volvo Life Paint and Lucozade Conditions Zone won Lions at Cannes in 2015. In his previous life as a writer/ journalist, Neil edited fashion magazine Sleazenation, was a lifestyle columnist at The Guardian and wrote non-fiction books for Canongate and Harper Collins, which have been translated to twelve languages.

Darren KhanDarren Khan, Founder & CEO, Travlrr
Darren is the Founder & CEO of Traveller global tech platform focused purely on the Travel and Lifestyle sector. Previously he led Genero in the UK & Europe, which is currently the biggest innovator and disruptor of the video market. Working with some of the most illustrious brands and biggest creative agencies, Genero is able to connect them to its community of over 300,000 filmmakers in 180 countries to create some of the most engaging, relevant and bespoke content across a multitude of platforms and channels. Prior to this, Darren was Commercial Director at Bauer Media and was responsible for creating content partnerships across Television, Magazines, Radio, Digital and Events.

Christina da Silva, Managing Director, Cedar UK
Christina da Silva is the Managing Director of Cedar UK, the creative and commercial content agency taking charge of day-to-day client activities with a particular focus on innovation. With more than 15 years’ experience within content marketing, Christina has worked with some of UK’s biggest brands, including Tesco, helping clients create and implement effective multi-channel content strategies.

Dave Roberts, Chief Content Officer, Engine Creative (Engine Group)
Dave Roberts is the Chief Content Officer of Engine Creative, the creative pillar of Engine  – a full stack creative and consultancy offering designed to help organisations navigate disruption and thrive in the future. His remit, across the group’s six hundred clients, is to help brands capitalise on the strategic, creative and production opportunities that exist when the principles of entertainment are used to help brands pivot away from interruption toward genuine audience engagement. Prior to Engine, Dave spent time in some of the world’s most progressive agencies, including Drum, BBH and M&C Saatchi Sport & Entertainment, where he was instrumental in delivering award winning branded entertainment campaigns for clients including O2, Ballantine’s, Havana Club, Jameson, Orange and Reebok.

Greg Turzynski, CEO, Global Living BrandsGregTurzynski
Greg started work at Young & Rubicam in London, to which his roles included Broadcast Director and Executive Media Director. It was in these positions that Greg, over the space of 10 years ran the UIP and Dreamworks media accounts including the launch of Jurassic Park, Mission Impossible and Toy Story. He moved on to become Managing Partner and eventually MD of Optimedia and MD of the merged ZenithOptimedia, a company with approximately £630m of media billings. Greg was also part of the team that achieved Investors in People for Optimedia and launched “The ROI Agency” proposition for ZenithOptimedia. Greg has been on the IPA Training and Development Committee and the IPA Client Service Committee and presents at a wide range of industry events. Greg is CEO of strategic branded content agency, Global Living Brands.

Gordon Glenister, Global Head of Influencer Marketing, BCMA Influence
Gordon spent the previous 11-years heading up the UK promotional merchandise association, BPMA, so brings a wealth of experience to the organisation. He has also held a number of senior sales and marketing positions within major international brands. Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management and the Institute of Promotional Marketing. He is a qualified digital marketer and has been the publishing director of the successful Product Media magazine. He was instrumental in the launch of the first association trade show which was a huge success and subsequently followed the launch of Merchandise World. Gordon launched the first ‘Promotional Products Week’ and also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy.