The BCMA have partnered with Digiday to support their Content Marketing Awards, which feature the following categories:
Best Branding Campaign – Consumer
A digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand’s image and identity among consumers or users to build a relationship with a brand, product, or service.
Best Branding Campaign – B2B
A business-to-business digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand’s image and identity among consumers or users to build a relationship with a brand, product or service.
Best Direct Response Campaign
A digital direct response campaign on at least one or more digital platforms with a purpose to generate leads or directly sell a product or service.
Best Brand Platform
The best new or improved digital brand building platform or technology to deliver brand communications, content, or advertising through online, social, mobile, video and digital publishing technology.
Best Publishing Platform
The Best publishing technology innovation that helps publishers improve their business through better advertising, content delivery, measurement, or content distribution and discovery.
The best use of the digital canvas to deliver a powerful creative communication, engagement for a brand using one or more digital advertising platforms.
Most Innovative Brand
Most Innovative Agency
Most Innovative Publisher
Most Innovative Person
Submissions are being accepted through March 13, 2015. Good luck to everyone who enters the awards.
Digiday is a media company and community for digital media, marketing and advertising professionals. We focus on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry.