The countdown for the Product Placement and Branded Entertainment Award ProPKo 2019 has begun. Until the 16th of September 2019, advertising companies, agencies, broadcasters and producers can apply with innovative contributions.
“Entertaining advertising has a long tradition and success story. The new media have added exciting chapters, such as successful influencer campaigns. As a result, branded entertainment has become a new, powerful communication instrument. With this creative award we are awarding the best quality for the ninth time and thus giving the industry new benchmarks”, says initiator and summit organiser Andreas Waldner from W.TV Entertainment Marketing.
Projects with a convincing strategy in the categories cinema, TV, online, game, influencer and cross promotion are awarded. Various factors of integration and activation are decisive in the dramatic integration and audiovisual implementation of a product, brand or licence.
Jury consisting of top industry experts
The submitted contributions will be evaluated by renowned producers and marketing managers of productions, agencies and companies.
The jury members are Laura Clever (Clever Production), Sandra Freisinger-Heinl (MA Media), Tobias Haasis (LOCAVI), Benjamin Honal (Audi), Jürgen Irlbacher (PILOT Hamburg), Michael Köckritz (ramp.space), Dominik Kuhn (STARPATROL Entertainment) and Dr. Sebastian Rengshausen (UNVERZAGT VON HAVE Rechtsanwälte).
The ProPKo Award will be presented on 21st of October 2019 as part of the ProPKo – Branded Entertainment Summit at the Literaturhaus Stuttgart.
The application documents are available immediately at https://propko.de/award-2019/